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December 6, 2010

10

Ad Dynamo – The Contextual Ad Network For Web And Mobile

Cash Award: 5 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

AdDynamo - StartUpLift

Real-time contextual advertising marketplace.

Target Audience: Online publishers and advertisers.
Website URL: http://www.addynamo.com/


Feedback sought:

Publishers and advertisers: we are very interested in comments on the following:

  • Our home page – how can this be improved, do we accurately describe what we do in a simple, effective manner?
  • The registration process – is it quick and easy? How can we improve it?
  • Any other general thoughts.

About Ad Dynamo:

Ad Dynamo is a direct competitor to Google AdSense (from the publisher perspective) and Google Adwords’ Content Network (from the advertiser perspective). Advertisers can geo-target their campaigns to any country worldwide, and manage their costs with a daily budget and their bid per click, using associated keywords to contextually target their ads to relevant content.

Publishers can take advantage of the fastest paying ad network in the world. Instantly earn revenue from your blog or website by taking two minutes to register and setup an advertising channel on your site. Monitor earnings in real-time and get paid on the first day of every month.

Cash Award: 5 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

       
10
  1. [1]
    Jared
    Dec 6 2010
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    I like the very simplistic design of your site. Clean navigation and clutter-free interface. It’s fairly obvious that you provide contextual advertising similar to Google Adsense where advertisers pay per click. However, under “Advertisers’ it’s not quite clear what can be targeted. You mention “Reach only the countries you are targeting” – not sure why you felt the need to express that there. That leads my to two questions – (1) Is the only targeting offered is country-based? What about other demographics? (2) If not why do you only mention country-targeting there?

    Also, it could just be me, but I do not like the term “winning traffic”. I am simply an advertiser, and not participating in any competition 🙂 Just my thought.

    As a publisher, looks like a straightforward setup. Being a blogger myself, I have, mostly, dealt with ad networks as a publisher. However your cut seems rather steep. How do you justify your 50% share against other, more known networks like BuySellAds that offer me, a publisher, 75%? Just trying to think in terms of your competitive advantage. What do you offer, or what makes you more desirable that many others who have favorable terms?

    I really like your simple – painless publisher registration process. Like you said, it is quick, easy and straightforward. The only thing I would recommend is to include “Select Payment type” in the same page. Why make it a two-step process just for that one little option?

    As far as advertisers are concerned, I think mobile advertising is still new to a lot of people. I would recommend including some sample ads (or even a sample video) to show how these ads work, especially because you offer not only “click to visit a mobile site” but also “click to call” and “click to SMS”. It’s not quite clear how the SMS and Call parts work. As an advertiser I would like to get some idea of how they work before I sign up.

    The only other thing I would suggest is that the design at the bottom of your website looks awful. The text is small, hard to read and the reddish background color makes it rather uncomfortable for the eyes. Somewhat darker background color (if you want to keep the white text) and larger font size would be very helpful.

  2. [2]
    zeke2100
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    Points: 10877
    Rank: Level 14
    Has Helped 216 Startups
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    Dec 6 2010
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    Answers based on feedback sought: 1)  The home page - I like the colors used.  However, I think there…
     

    Only authorized users may view the content of this feedback.

  3. [3]
    jeffrey moody
    Dec 6 2010
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    a very good site quick sign up easy to use need a little more color
    if you own a company and things get slow that mean time to get the word out and 25%-30% of the people with a big business use ads to help so i give this site 4 stars good job

  4. [4]
    Kate Wilkey
    Dec 7 2010
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    Our home page – how can this be improved, do we accurately describe what we do in a simple, effective manner?
    I feel that the home page is clearly laid out and explains well what you offer. The navigation is easy to use, with easily understandable titles on the buttons, and the in-page links are very helpful. The colour scheme is eye-catching, although may be a little too much so,  and the graphic is simple but effective. I also like the more detailed links section in the footer – I feel that I can find answers to any of my questions there.

    The registration process – is it quick and easy? How can we improve it?
    I found the registration process straightforward, although one drawback is that you don’t enter your password for a second time. As the password is masked, there is no way of telling if you have typed it correctly. A verification system here would help. Otherwise, I feel that the form asks only for necessary detail, which would encourage me to continue signing up.

    Any other general thoughts.
    The site is easy to use and explains things in a straightforward manner. The Overview page is particularly well laid out, with clear and useful graphics. The contact page is helpful, with a number of ways to contact the company.

  5. [5]
    ------------------
    Points: 76
    Rank: Level 4
    Has Helped 1 Startups
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    Dec 7 2010
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    1. Your homepage is very clear and easy to navigate. There is no guess work involved on the…
     

    Only authorized users may view the content of this feedback.

  6. [6]
    admin
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    Points: 5265
    Rank: Level 12
    Has Helped 1062 Startups
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    Dec 9 2010
    ------------------
    $5 awarded to Jared.
     

    Only authorized users may view the content of this feedback.

  7. [7]
    admin
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    Points: 5265
    Rank: Level 12
    Has Helped 1062 Startups
    ------------------
    Dec 9 2010
    ------------------
    $5 awarded to zeke2100.
     

    Only authorized users may view the content of this feedback.

  8. [8]
    admin
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    Points: 5265
    Rank: Level 12
    Has Helped 1062 Startups
    ------------------
    Dec 9 2010
    ------------------
    $5 awarded to Kate Wilkey.
     

    Only authorized users may view the content of this feedback.

  9. [9]
    admin
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    Points: 5265
    Rank: Level 12
    Has Helped 1062 Startups
    ------------------
    Dec 9 2010
    ------------------
    $5 awarded to workathomenoscams.  
     

    Only authorized users may view the content of this feedback.

  10. [10]
    erkn
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    Points: 300
    Rank: Level 5
    Has Helped 8 Startups
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    Dec 11 2010
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    "Our home page – how can this be improved, do we accurately describe what we do in a simple, effective…
     

    Only authorized users may view the content of this feedback.

  11. [11]
    Dec 13 2010
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    I am extremely familiar with PPC advertising. When I went to the homepage of this website, I have to say I was instantly intrigued! The color scheme is amazing, and truly eye catching. The home page instantly captivated my sense of who, what, where, why and how. Any questions I might have had are easily answered on this page. With further answers being available to me in the FAQ’s and Resource section at the bottom of the page.

    With three easy steps to the application process, I can be registered in a matter of minutes.

    Overall, I felt that this website is very easy to maneuver. I absolutely loved the Useful Information section at the bottom of the home page.

    Thanks for keeping everything simple and the answers to all questions easily attainable!

    ?
  12. [12]
    StartUpLift
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    Points: 5265
    Rank: Level 12
    Has Helped 1062 Startups
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    Dec 14 2010
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    $5 awarded to erkn.
     

    Only authorized users may view the content of this feedback.

  13. [13]
    laney22bbc
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    Points: 525
    Rank: Level 7
    Has Helped 8 Startups
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    Dec 15 2010
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    1. Our home page – how can this be improved, do we accurately describe what we do in a simple,…
     

    Only authorized users may view the content of this feedback.

  14. [14]
    uhavemooface
    Dec 15 2010
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    This is my opinion but I think the color use is a bit bright to me. I like light blues but I think that the color of your website could be managed with some darker colors with some light colors. So that the site isn’t so hard on the eye. The information is great. I like the log-in area but maybe you can do with some darker bold lettering if there is a way of doing anything there. The information for your ad is solid and to the point. I am generally happy with the information. I just would like to see more darker with light colors the pink is too bright. I guess I would say that overall you sight is managed pretty well.

  15. [15]
    negosyo pilipinas
    Apr 21 2011
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    thanks for this great article i will try this in my site http://www.negosyopilipinas.com/

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