Bootlegz – Capitalizing on a Simple Fashion Accessory
Elegantly styled accessories that make wearing boots easier and more attractive.
Target Audience: Cuff It: women of all ages, Sportz; active men and women (bike riding, horseback riding, skiing, etc), Kidz: active children ages 3-10
Website URL: www.bootlegzlegwear.com
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BootlegzÂ® is a fashion accessory brand and features a collection of elegantly styled accessories that make wearing boots easier and more attractive by taming a womanâ€™s leggings, jeans, cords or any other pants in her wardrobe.
The first product in this revolutionary line is Cuff It, a sleek, versatile and adjustable wrap suitable for anchoring skinny jeans or bulky sweatpants to a womanâ€™s leg. Simply wrap Cuff It where the help is needed and secure with the VelcroÂ® closure to eliminate the common pooch that often appears when wearing boots, making boot wear more enjoyable and less frustrating.
With comfort as the main priority, Cuff It features fully functional soft blend material made to work around the clock; the body is 92% nylon/8% spandex and lined with the BootlegzÂ® signature print on 94% polyester/6% spandex material. Cuff It is available in two styles to accommodate different needs: Cuff It Narrow is 2â€ wide and Cuff It Wide is 4â€ wide; both are sized S/M and M/L. Retail prices range from $20-25. The BootlegzÂ® team is currently finalizing two additional styles, Cuff It Sportz and Cuff It Kidz, both scheduled to launch this year.