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February 26, 2011


Bootlegz – Capitalizing on a Simple Fashion Accessory

Bootlegz - Startup on StartUpLift

Elegantly styled accessories that make wearing boots easier and more attractive.

Target Audience: Cuff It: women of all ages, Sportz; active men and women (bike riding, horseback riding, skiing, etc), Kidz: active children ages 3-10
Website URL: www.bootlegzlegwear.com

Feedback sought:

  • What do you think of the website? First impressions?
  • What do you think of the ordering process?
  • Did you like the intro video?
  • What do you think the site is missing?

About Bootlegz®:

Bootlegz® is a fashion accessory brand and features a collection of elegantly styled accessories that make wearing boots easier and more attractive by taming a woman’s leggings, jeans, cords or any other pants in her wardrobe.

The first product in this revolutionary line is Cuff It, a sleek, versatile and adjustable wrap suitable for anchoring skinny jeans or bulky sweatpants to a woman’s leg. Simply wrap Cuff It where the help is needed and secure with the Velcro® closure to eliminate the common pooch that often appears when wearing boots, making boot wear more enjoyable and less frustrating.

With comfort as the main priority, Cuff It features fully functional soft blend material made to work around the clock; the body is 92% nylon/8% spandex and lined with the Bootlegz® signature print on 94% polyester/6% spandex material. Cuff It is available in two styles to accommodate different needs: Cuff It Narrow is 2” wide and Cuff It Wide is 4” wide; both are sized S/M and M/L. Retail prices range from $20-25. The Bootlegz® team is currently finalizing two additional styles, Cuff It Sportz and Cuff It Kidz, both scheduled to launch this year.


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