Frequency – A Social Video Discovery Platform
3 Awards. $5 Each. No Awards Remaining.
“Our goal is to simplify the way you discover, watch and share video.”
Target Audience: Online video consumers.
Website URL: http://www.frequency.com
Feedback sought:
- Visit http://www.frequency.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
- Sign in with facebook.
- Follow a couple of channels you are interested in.
- Go to http://www.frequency.com/topic/egypt and hit auto-scan. What do you think this does? What do you think of it?
- How do you think the site compares to other similar sites/competitors?
- Would you use this site? If not, are there improvements that could be made that would change your mind?
- Please share any additional feedback/comments you may have.
About Frequency:
We gather the content from your favorite sites and networks, find videos on the topics you care about, and deliver it all to you in one easy to use place.
3 Awards. $5 Each. No Awards Remaining.
13
New submissions are closed. Requested number of feedback submissions have been received.
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Visit http://www.frequency.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
From quickly scanning the homepage, I gathered that the site allows users to view all videos from their favorite sites, media players, and uploaded content in a single space. I imagine that this would be similar to social scanning tools that allow marketers to collect all posts and news about their business in a single, aggregated e-mail message, or through a messaging center. My bet is that this improves upon a “favorites†list in YouTube because it allows users to pull in videos from YouTube, as well as the NYTimes, and Facebook – if so desired.
Sign in with facebook.
Done.
Follow a couple of channels you are interested in.
Done. I followed Vimeo, Disney Pixar, and E!. Although they didn’t initially show up in my “following†channels, a quick refresh fixed that problem.
Go to http://www.frequency.com/topic/egypt and hit auto-scan. What do you think this does? What do you think of it?
I think it’s some sort of list refresh. It scans for the most up to date content within that specific category. It was hard to tell, exactly, though, because this is not commonplace lingo, and the list was already up to date, so it seemingly did nothing. I certainly think you should either rename this icon, or clarify with a pop-up, or even just a few words below that explain its purpose. Without being asked to do so, I may never have ventured to click it, as “auto-scan†doesn’t solve any known problem for me without further definition.
How do you think the site compares to other similar sites/competitors?
I think this site is good, but that some of the competitors’ sites are better organized. It wasn’t organized in a way that helped me as the user navigate the site well. Most successful sites have mastered creating an easy and clear user experience. It’s easy to access my account, my videos, my feed, my friends, my info – because, really, in a site that’s all about making it easier for me to view videos, I don’t want to have to work to get to them. Also, there seemed to be a lot of content, even still. Too much. I couldn’t find a way to [in a reasonable timeframe] “favorite†my top videos from the feeds I was following. What if I want to collect videos from my feeds in my own mini library – how am I able to do this? How do I access “My Account†– I understand now that by clicking on my tiny username in the upper right corner, I’m able to see my account, but, this isn’t obvious, or clear to users. I think you have a cool concept, but there are some navigational issues that should be worked out, first.
Would you use this site? If not, are there improvements that could be made that would change your mind?
I might use this site, although I’m not big on following news clips via video. I’d be more likely to do this if it allowed me to follow additional media besides videos, such as podcasts, newspapers, blogs, photo journals, etc. I want to create my own personal library composed of my favorite publications across a range of varying media options.
Also, as mentioned above, I’d make it more clear how a user can access their feeds, videos, and account. Consider adding such tabs across the top. It’s great they you’ve created tabs for topics, channels, and people – but I’d imagine this could be consolidated into a single tab, “Searchâ€, which, after being clicked, users could then distinguish between a channel, video, or person search.
I would make it more clear how people can connect through social media and what the benefits of following all these channels are. How do you make my life easier with your service? I want to know in one or two sentences with ten seconds of coming on your homepage. This can be accomplished, often, through the creation of a quick instructional video on the homepage. This allows the personality of the site to come through (look at how fun, quirky, and intelligent we are!), as well as clearly describes your service offering to the site visitor.
Please share any additional feedback/comments you may have.
?As mentioned above, I think you have a good site here. It needs some work, but the major concept is good. Develop messaging to accompany your concept. When organizing tabs and features, always think in the prescriptive versus the descriptive, i.e., how does this apply to my customer. It’s not always about the site’s capabilities, because you may have the most advanced concept in the world, and if no one can figure it out, you might as well not have it at all. Keep working at it, and thanks for letting us review. It’s certainly exciting to see all the ways in which we are learning to connect and compile social media and other media! Best of luck!
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Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.
Only authorized users may view the content of this feedback.