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November 6, 2010


Hipmunk – Better Flight Search

Hipmunk - Featured on StartUpLift

Book your flight in style!
Hipmunk makes it easy, fun and hip.

Hipmunk is a site that makes it easy to find the right flight. It hides all the irrelevant results, sorts the relevant ones, and makes it easy to filter out the ones you don’t want.

Other sites make you click through dozens of pages of results to get a feel for the interesting flights. Hipmunk shows you all the interesting results on one page. Hipmunk focuses on helping you find the right flight as quickly as possible—not bombarding you with distractions like ads.

Check out Hipmunk at http://www.hipmunk.com and let us know how you find their unique interface and presentation of flight results.

  1. [1]
    Points: 1451
    Rank: Level 9
    Has Helped 17 Startups
    Nov 6 2010
    Love the user interface. Navigation is intuitive. Clean, clutterfree presentation overall. However, as a price-concerned web consumer,…

    Only authorized users may view the content of this feedback.

  2. [2]
    Blake Newman
    Nov 10 2010

    The interface is clean and easy to use. It took a couple seconds longer than I would have expected, but once the results came in, the presentation was fantastic.

    I love how it organized the columns: price, airport, and time of departure and arrival. I also like how it displays the different airlines. The presentation of data is really great.

    I didn’t quite get the far right column, “show flights that are worse than this one.” Why would I want worse flights? I guess the agony of multiple tops is less painful than the agony of the airfare?

    When you click the sort fields, (agony, price, stops, departure time, arrival time, duration), it is really fast. So, those extra couple seconds in the beginning must help make up for the fast ability to traverse the sorting.

    One neat thing, but not obvious at first, is a visual representation of how long you are flying versus sitting in the airport. I didn’t quite get it at first, but once I did, I realized that it’s quite brilliant.

    One final observation is that the site does not include all airline data. American Airline data was missing from my particular search. I travel frequently between United States and Colombia and American Airlines is one of the few carriers that makes this route on a daily basis. So, it’s quite obvious when this flight option is missing when there are so few carriers to a particular destination.

    Could be that AA is code sharing with another airlines and the site is picking up that data instead. But, the fact is that AA would be the primary carrier, you report to their ticket counter coming and going. So, if this is a code sharing “bug” it’s not picking up the primary carrier code.

  3. [3]
    Nov 10 2010

    Great interface.

    Feedback on flight results:

    1. Instead of names of airlines include their logos.
    2. Explain the orange section more clearly – layover
    3. Top bar only includes hours, should also include date.

  4. [4]
    Nov 11 2010

    My initial thought on the overall look of the site is that it’s cute, fun, and clean. It reminds me of the Jitterbug phone – it only provides what you need, nothing more, nothing less.

    I found the overall experience to be similar to that of an orbitz site, or any other travel agency website – just with less information. Personally, I am a data driven consumer, so I like to see a bit more than what was provided. However, many consumers need simple and obvious -and that’s what you provide.

    It would be nice if the website was able to handle the entire transaction, as opposed to handing the consumer off to Orbitz or Expedia. It takes away from entire concept that it’s simple and avoids those types of confusing sites.

    That being said, there were other positives. I loved the chat feature – there are so many times I just want the answer to a quick question, without have to call in and wait on long lines. How often is the representative online? I went on around 11:30 pm EST and no one was available to chat. I’m assuming that someone operates this at least during normal business hours.

    I love that you can open multiple tabs – that is an awesome feature! I love not having to open five different web pages!

    The sort feature is a little confusing. I tried to sort by number of stops, and I understand how it works, although it would have been easier if there was a column that listed the number of stops as opposed to me having to scan the entire sheet.

    Overall, I think it’s a cute site with a lot of potential. Best of luck!

  5. [5]
    Kris Brower
    Nov 11 2010

    I love the concept of hipmunk. The interface works. I would like to see more transportation types(Amtrak and flight are great, but what about buses/helicopter/boat/rent a car). If I want to travel from here to there, I want you to tell me how much and how long all sorts of transportation types are. Is it cheaper for me to take a bus or rent a car and carpool? What is the lowest price(and range) of the flights from one city to another.(not just now, but in the past too)

  6. [6]
    heath black
    Nov 11 2010

    Hipmunk has a great model here, helping frustrated consumers.

    I’d love to see more traveling types and quite possibly hotels too.

  7. [7]
    Nov 14 2010

    I have actually started using Hipmunk for my flight search needs already, so clearly I think it is a great, easy-to use site.

    The agony filter is funny and truthful, and appeals to users like me who understand that flying anywhere is really about minimizing the negative aspects of your experience.

    All of the information is presented in a very readable, uncluttered way, and it looks great in a very Reddit-esque way.

    One thing you may want to add is more information for larger groups like families with children. Sometimes people actually do care about whether or not there is in-flight entertainment, meals, or other notes. Also, it would be really great to either crowd source reviews for particular airlines or airports, and possible indicate a history of delays. This could be valuable, especially if someone is flying a new airline he or she isn’t comfortable with.

  8. [8]
    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
    Nov 15 2010
    As the one usually designated to make any reservations for the family, I often come across tedious and confusing interfaces…

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  9. [9]
    Umair Satti
    Dec 6 2010

    very creative way of booking flights. Even a child can use it. Good Job!

  10. [10]
    Dhara Mistry
    Dec 6 2010

    The interface is pretty cool and the site is easier to work around as compared to other flight search sites.

  11. [11]
    Jan 1 2011

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