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January 16, 2011

18

ManEssentials – Stuff You’re Gonna Buy Anyway

Cash Award: 3 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

ManEssentials.com - startup featured on StartUpLift

A sock, shirt and underwear service for men.

Target Audience: Men 18-60 that are computer literate. Business professionals and typically more urban. Secondary market of women buying this for thier husband/boyfriend/son as a gift.
Website URL: http://www.manessentials.com/


Feedback sought:

  • When looking at our site, do you understand what we do?
  • On the ‘build’ page – are the products easy to understand? If you’d like to see more info, what would you like to see?
  • Does the 3 step order process make sense? (It’s not a typical shopping cart checkout).
  • Everything we do is customizable (product, shipping frequency, styles and sizes), if we had set packages and frequency rates, would we become an easier purchase?
  • We get a fair amount of traffic but not a lot of purchases. What do you think would help us increase our conversion rate?
  • Would you use us? If so, why? If not, why not?
  • Are the prices too high?

About ManEssentials:

We sell socks, shirts and underwear to men all over the world on a subscription basis. Customers build what they want (style, size, quantity, etc.) and choose how often they want to receive them (monthly, quarterly, etc.). That’s it.

Cash Award: 3 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

       
18
  1. [1]
    Jan 15 2011
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    When looking at our site, do you understand what we do? Absolutely!  You provide a service for a man to order his under essentials and to have them also reorder at given intervals for his convenience.
    On the ‘build’ page – are the products easy to understand? If you’d like to see more info, what would you like to see? The products are very easy to understand.  The only issue I found is that I am really unable to properly view the white products against the white background.  However, once I click the “View More Information”, then I am able to view the whites with no issues.
    Does the 3 step order process make sense? (It’s not a typical shopping cart checkout). Absolutely!  I simply chose what I needed, the size and the quantity.  Then on the next screen I was able to chose my frequency of delivery for future orders.  The last screen was the final checkout.  It’s very easy!
    Everything we do is customizable (product, shipping frequency, styles and sizes), if we had set packages and frequency rates, would we become an easier purchase? An option of set packages would be a fantastic addition to the website.  I am not sure a set frequency rate on top of the package sets would be something that would be more beneficial or not.  My thoughts are no.  I know getting the repeat business is a plus, but think that people would appreciate a trial, so to speak, before committing.
    We get a fair amount of traffic but not a lot of purchases. What do you think would help us increase our conversion rate? I think that a weekly special would be beneficial.  Also, how about working with social networking to increase your sales potential.  Use Facebook, Twitter, even Cafemom to help get the word out.  I know that Cafemom runs ads on their pages.. this would be a fantastic opportunity for an already “stay at home” mom to order!
    Would you use us? If so, why? If not, why not? At the present time, No.  I would not use the site because my husband is always switching his brands and trying something new.  He is a shopper!  With my ex, I would definitely have used this website!  Also, I think it would be very beneficial for a college mom to use for her son while he is away.
    I also want to add that as someone who has previously worked for a “big and tall” men’s store, I think this would be a fantastic addition to our products.  These men have a very hard time not only finding the correct sizes, but getting to the stores to buy their items.
    Are the prices too high? No, I believe the prices are well within the correct range.

    ?
  2. [2]
    Latasha
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    Points: 8628
    Rank: Level 13
    Has Helped 171 Startups
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    Jan 15 2011
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    When looking at our site, do you understand what we do? Yes! You provide men there essential in a…
     

    Only authorized users may view the content of this feedback.

  3. [3]
    greatfeedback4u
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    Points: 10708
    Rank: Level 14
    Has Helped 132 Startups
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    Jan 16 2011
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    When looking at our site, do you understand what we do? From the homepage?  Not exactly, no.  It has…
     

    Only authorized users may view the content of this feedback.

  4. [4]
    jazzyjoanie
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 16 2011
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    When looking at our site, do you understand what we do? Yes. You provide a service for men to…
     

    Only authorized users may view the content of this feedback.

  5. [5]
    carola21
    Jan 16 2011
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    When looking at our site, do you understand what we do?

    When I first look at the home page, it is hard to understand exactly what you do.  There is a lot of stuff on the home page, but nothing that really says that you sell undergarments. 

    On the ‘build’ page – are the products easy to understand? If you’d like to see more info, what would you like to see?

    On the build page, I can definitely see that you do sell under garments.  I like the way it is organized into Fruit of the loom, Haynes, and Ck.  It is also very well organized into boxers, briefs, T-shirts and socks.  That way you can easily pick out what you wear and get what ever you need. 

    Does the 3 step order process make sense? (It’s not a typical shopping cart checkout).

    The order process does make sense.  You just pick out what you want, and the check out button is to the right.  Once you have picked out what you want, it does show up in the check out box.  The information that is required is pretty basic, and not something that I would have any hesitation about giving. 

    Everything we do is customizable (product, shipping frequency, styles and sizes), if we had set packages and frequency rates, would we become an easier purchase?

    I don’t think that It would become an easier purchase if you had set packages.  The fact that you don’t allows me the freedom of picking what I want, and the frequency that I would like to have it shipped.  I think that it is fine the way it is now. 

    We get a fair amount of traffic but not a lot of purchases. What do you think would help us increase our conversion rate?

    I think that the only thing you need to do is to change the home page.  If you did not know to click on the tabs above, you would have no idea on how to get to the actual products.  I think that the top section of the home page should have a sample item of each category, that a consumer can click on, and view the options. 

    Would you use us? If so, why? If not, why not?


    Are the prices too high?

    I would definitely use you.  I think that it is very convenient that you can have the items shipped every 2 or 4 months, or what ever time interval you choose.  I think that the prices are very good.  With the automatic shipping, you do not have to worry about it, as it just automatically coes.

    ?
  6. [6]
    angendave
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 16 2011
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    When looking at our site, do you understand what we do? The only concept I get from your home…
     

    Only authorized users may view the content of this feedback.

  7. [7]
    wateveritwas
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 16 2011
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    When looking at our site, do you understand what we do? It's not immediately clear exactly what you do,…
     

    Only authorized users may view the content of this feedback.

  8. [8]
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    Points: 151
    Rank: Level 5
    Has Helped 6 Startups
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    Jan 17 2011
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    When looking at our site, do you understand what we do? Yes, I clearly understand…
     

    Only authorized users may view the content of this feedback.

  9. [9]
    vic_peacock
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 17 2011
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    When looking at our site, do you understand what we do? Yes. It is easy to understand. On…
     

    Only authorized users may view the content of this feedback.

  10. [10]
    Neuink02
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 18 2011
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    When looking at our site, do you understand what we do? Not off the bat. …
     

    Only authorized users may view the content of this feedback.

  11. [11]
    dpetini
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 18 2011
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    When looking at our site, do you understand what we do? Yes, it is made…
     

    Only authorized users may view the content of this feedback.

  12. [12]
    buryyourdead
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 18 2011
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    When looking at our site, do you understand what we do? Yes. It required a bit more time than…
     

    Only authorized users may view the content of this feedback.

  13. [13]
    Anh
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    Points: 75
    Rank: Level 3
    Has Helped 1 Startups
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    Jan 19 2011
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    When looking at our site, do you understand what we do? Yep.  A subscription based service for pants,…
     

    Only authorized users may view the content of this feedback.

  14. [14]
    hsalandy
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    Points: 100
    Rank: Level 4
    Has Helped 2 Startups
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    Jan 19 2011
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    When looking at our site, do you understand what we do? Firstly let me say that the name of…
     

    Only authorized users may view the content of this feedback.

  15. [15]
    Simbagotts
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    Points: 75
    Rank: Level 3
    Has Helped 1 Startups
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    Jan 19 2011
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    Feedback sought:   When looking at…
     

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  16. [16]
    Tricia
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    Points: 700
    Rank: Level 7
    Has Helped 14 Startups
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    Jan 19 2011
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    When looking at our site, do you understand what we do? You are a sock,…
     

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  17. [17]
    PGS28
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    Points: 425
    Rank: Level 6
    Has Helped 18 Startups
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    Jan 20 2011
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    When looking at our site, do you understand what we do? I understood the purpose of the site…
     

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  18. [18]
    lyndzeb
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    Points: 1451
    Rank: Level 9
    Has Helped 30 Startups
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    Jan 23 2011
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    When looking at our site, do you understand what we do? Yes, I understand what this site is about.…
     

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  19. [19]
    StartUpLift
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    Points: 5266
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 29 2011
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    $5 awarded to Simbagotts.
     

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  20. [20]
    StartUpLift
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    Points: 5266
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 29 2011
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    $5 awarded to Anh.
     

    Only authorized users may view the content of this feedback.

  21. [21]
    StartUpLift
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    Points: 5266
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 29 2011
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    $5 awarded to greatfeedback4u.
     

    Only authorized users may view the content of this feedback.

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