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October 18, 2011

4

Midtown Row – Discover and Shop the Best Specialty Brands

MidtownRow - Startup Featured on StartUpLift

Discover and buy from awesome specialty brands online.

Target Audience:
Foodies; early adopters; “green”, “sustainable,” and health-focused consumers.

Website URL: http://www.midtownrow.com


Feedback sought:

  • Visit http://midtownrow.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
  • What do you find bothersome? What do you like?
  • Are you encouraged to sign up for an account? If not, why?
  • How do you think the site compares to other similar sites/competitors like gilttaste.com and foodzie.com?
  • Please share any additional feedback/comments you may have.

About Midtown Row:

Midtown Row makes it easy for you to discover and buy from truly great specialty brands online. We never offer products “because we can.” We only partner with brands that are acclaimed and beloved in their communities (e.g., 4-5 stars and 500+ Yelp reviews, attention from national press, lines out the door) ones who have a singular focus: create the best stuff you’ve ever had. To date, we’ve partnered with dozens of these brands (many of whom have never sold online before) and offer their best products on Midtown Row.

       
4
  1. [1]
    Rosemarie Pesqueira
    Oct 18 2011
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    The site is inviting and user friendly. Could use a little more color.  Nice picture of ice-cream sandwhich.  Made me want to look more but the price of $32 turned me off.  Who pays $32 for ice-cream sandwhiches?  As a potential customer, I would have clicked on the picture to get more information and the price.  I didn’t because I the price was already too high.  I clicked on the other options and looked around.  Might consider offering the quantity being purchased and then the price.

  2. [2]
    Rmarie
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    Points: 50
    Rank: Level 3
    Has Helped 3 Startups
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    Oct 18 2011
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    What do you think the site is about? The site was inviting and easy…
     

    Only authorized users may view the content of this feedback.

  3. [3]
    ragelle
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Oct 19 2011
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    Visit http://midtownrow.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?…
     

    Only authorized users may view the content of this feedback.

  4. [4]
    mustangsally105
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    Points: 701
    Rank: Level 7
    Has Helped 18 Startups
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    Oct 19 2011
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    Visit http://midtownrow.com. Spend no more than 5-10 seconds on the home page. What do you think the site…
     

    Only authorized users may view the content of this feedback.

  5. [5]
    stefanod86
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    Points: 100
    Rank: Level 4
    Has Helped 4 Startups
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    Oct 21 2011
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    Visit http://midtownrow.com. Spend no more than 5-10 seconds on the home page. What do you think…
     

    Only authorized users may view the content of this feedback.

New submissions are closed. Requested number of feedback submissions have been received.