Oust.me – Your Life Should be a Game
Strategic geolocation gaming platform.
Target Audience: Geo location service users
Website URL: http://oust.me
- Visit http://oust.me. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
- Now go back to the site and comment on various elements of the site.
- What do you find bothersome? What do you like?
- What do you think of the sign up process?
- Would you sign up for a free trial/free account? If not, why?
- How do you think the site compares to other similar sites/competitors like Foursquare, Gowalla and Facebook Places?
Oust.me is a strategic geolocation gaming platform.
Oust.me project has began to develop from a simple idea – to bring together existing geolocation services (Foursquare, Gowalla, Facebook Places) and to allow users through Oust.me game to initiate building territories, instead of only collecting locations. The idea was born in the beginning of 2011 and in the mid-April 2011 we launched Private Beta and started inviting users.
Oust.me geolocation game is based on existing locations, which are being upgraded through Oust.me. Users have the opportunity to use their check-ins trying to make as many territories and thus compete with their friends, no matter which service they use.
But Oust.me game is not as easy as it looks at first glance. Three points (or more) which form the basis for a single territory, cannot be apart by more than two kilometers and in addition the user must be an Ouster at these three points – which is being calculated with a special algorithm, which overlooks the number of check-ins over the time. But there is another peculiarity in the formation of the territory – between these three points may not be the point where someone else is Ouster – this means that the game is becoming a strategic and users must plan, what points should be Ousted to increase their territories.
Within two months of Private Beta phase we obtained 1950 users who tested Oust.me and promptly respond to their needs. We adjusted the system, which is becoming a more native and easy to use. The territories are converted in real time. We have clearly outlined the direction we wish the Oust.me to follow – to become the geolocation platform, allowing users to self create own games within the Oust.me and to provide them with challenges which will give them additional points and to offer customers a real game experience in a virtual world, which is a reflection of their actions in the real world.
Playing real world game also in the virtual world is why people starts to play Oust.me.