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January 2, 2011

17

SkiGenie – The Personalized Ski Recommendation Engine

Cash Award: 5 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

SkiGenie - Startup Featured on StartUpLift

“We match people with skis, quickly and accurately.”

Target Audience: Skiers.
Website URL: http://SkiGenie.com/


Feedback sought:

  1. What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)
  2. Visit http://skigenie.com. Spend no more than 15 seconds on the home page. What do you think the site is about?
  3. Click the “Find Skis” button and perform a sample search by completing the questionnaire. What did you think of the process?
  4. On Step 3, the “Results” page, comment on the layout and functionality?
  5. What do you think about the concept of the website, a Ski Recommendation application? Is the program impressive?
  6. Do you find the website/service useful?
  7. What aspect of the site confused you? What would you improve?
  8. Please share any additional feedback/comments you might have.

About Adperium:

SkiGenie is a personalized ski recommendation engine that quickly and accurately matches people with skis. This user-friendly 3-step process helps skiers navigate the equipment universe.

Simply, we connect users to expert recommendations for the right skis, so that they can compare results, view the specifications and locate where to purchase them. Our algorithm lifts a tremendous amount of friction that used to impede the conversion process. Let SkiGenie’s industry expertise help you make an informed decision and find your magic for the mountain!

Cash Award: 5 Feedback/Reviews Awarded $5 Each. No Awards Remaining.

       
17
  1. [1]
    aggiep
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    Points: 500
    Rank: Level 6
    Has Helped 12 Startups
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    Jan 2 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) none…
     

    Only authorized users may view the content of this feedback.

  2. [2]
    Deb
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    Points: 25
    Rank: Level 2
    Has Helped 1 Startups
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    Jan 2 2011
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    1. What is your level of familiarity with skiing and/or the industry? Limited knowledge. I have been to a…
     

    Only authorized users may view the content of this feedback.

  3. [3]
    Jan 2 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) None.
    Visit http://skigenie.com. Spend no more than 15 seconds on the home page. What do you think the site is about? Just briefly visiting this site, I think it to be about skiing equipment, maybe somehow matching my skiing must have’s to the proper equipment.
    Click the “Find Skis” button and perform a sample search by completing the questionnaire. What did you think of the process? The process was actually quite fun.  I simply entered in a few brief details about myself and within a few seconds, I was matched with the ski’s that would be most beneficial to my needs.  Very easy.
    On Step 3, the “Results” page, comment on the layout and functionality? Overall, it was good.  I kind of feel like the summary located at the bottom could have been more beneficial to me to be displayed above the large display of “My Picks”.   However, I do think the display is very thorough and attractive.  It instantly catches my eye!
    What do you think about the concept of the website, a Ski Recommendation application? Is the program impressive? I sure found it to be impressive.  As someone with no knowledge of the skiing industry, if I were looking for skiing equipment, this is exactly the type of information I would require.  It’s very beneficial to the novice, but also I think it would be something the most knowledgeable skier could benefit from.
    Do you find the website/service useful? Absolutely!
    What aspect of the site confused you? What would you improve? Nothing really confuses me about your site, but somehow I think it would be a little more beneficial to see the explanation of your site on the landing page instead of a thorough explanation on the About page.
    On the About page, I really don’t find the large banner Amazon ad very attractive.  It might be better placed at the bottom of the page.

    ?
  4. [4]
    mikib
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    Points: 1575
    Rank: Level 9
    Has Helped 38 Startups
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    Jan 2 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) None…
     

    Only authorized users may view the content of this feedback.

  5. [5]
    ChuckChuck
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    Points: 251
    Rank: Level 5
    Has Helped 4 Startups
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    Jan 3 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) I…
     

    Only authorized users may view the content of this feedback.

  6. [6]
    Shae
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    Points: 250
    Rank: Level 5
    Has Helped 8 Startups
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    Jan 3 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)…
     

    Only authorized users may view the content of this feedback.

  7. [7]
    Alessandro
    Jan 3 2011
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    1. What is your level of familiarity with skiing and/or the industry?
    Limited knowledge. I have taken a couple of lessons.
    2. What do you think the site is about?
    Based on just a few seconds on the homepage I think that it is guide for skiers.
    3. What did you think of the process? (For finding skis)
    I don’t like the process because i think that the interface is a little confused with too many images, but it works excellently.
     
    4. What do you think about the concept of the website?
    I thought the concept was great. Other similar sites are more confused and of difficult use, but this is very easy  and with only one button you can do everything.
    5. Do you find the website/ service useful?
    Yes, I think that  for a skier this could be very useful.
    6. What aspect of the site confused you? What would you improve?
    The aspect of the site that confused me was the IMAGES.There are too many images with a low quality. I think that the site will be fantastic with a better graphic.
    7. Please share any additional feedback
    At the and i can say that it is a great site. I think a little change of the images is all that would be needed.

  8. [8]
    pettenuti
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    Points: 100
    Rank: Level 4
    Has Helped 4 Startups
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    Jan 3 2011
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    1. What is your level of familiarity with skiing and/or the industry? Limited knowledge. I have taken a couple…
     

    Only authorized users may view the content of this feedback.

  9. [9]
    Latasha
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    Points: 8628
    Rank: Level 13
    Has Helped 171 Startups
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    Jan 3 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) I…
     

    Only authorized users may view the content of this feedback.

  10. [10]
    ------------------
    Points: 300
    Rank: Level 5
    Has Helped 8 Startups
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    Jan 3 2011
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    What is your level of familiarity with skiing and/or the ski industry? None. What do you think the site…
     

    Only authorized users may view the content of this feedback.

  11. [11]
    lyndzeb
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    Points: 1451
    Rank: Level 9
    Has Helped 30 Startups
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    Jan 3 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)…
     

    Only authorized users may view the content of this feedback.

  12. [12]
    StartUpLift
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    Points: 5267
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 3 2011
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    $5 awarded to aggiep.
     

    Only authorized users may view the content of this feedback.

  13. [13]
    StartUpLift
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    Points: 5267
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 3 2011
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    $5 awarded to mikib.
     

    Only authorized users may view the content of this feedback.

  14. [14]
    StartUpLift
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    Points: 5267
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 3 2011
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    $5 awarded to Latasha.
     

    Only authorized users may view the content of this feedback.

  15. [15]
    skigenie
    Jan 3 2011
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    Thank you for the feedback aggiep.  I agree that it is important to continue to help new skiers better understand the terminology.  We will on improving the library of definitions with future iterations of the program.

  16. [16]
    skigenie
    Jan 3 2011
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    Hi Deb – Glad your visit to our site had a personal feel.  As you mention, the site is supposed to be a helpful tool and not a sales pitch.  I added pictures to the “Frontside” and “Off-Piste” options to try and visually express that “Frontside” means groomed terrain and “Off-Piste” references powder and variable conditions.  In reference to your comment about the links, we will continue to troll for dead links.  SkiGenie provides its customers with direct links to the recommended product and occasionally, a product is out of stock.

  17. [17]
    skigenie
    Jan 3 2011
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    Vanity,
    I appreciate you taking the time to provide feedback on SkiGenie.  While we tried not to clutter the Homepage, I understand your wish for more information and personal feel on the page similar to the about page.  We want to convey the message that SkiGenie is a resource for skiers by skiers.
    Thanks for the review.

  18. [18]
    skigenie
    Jan 3 2011
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    mikib,
    Thanks for the feedback.  I designed SkiGenie because the industry is overflowing with cumbersome gear guides that don’t answer the question of why a ski is right for you!  You got it, efficient one stop shopping.  I am interested to know a little bit more about what you mean by questions to ensure one is picking the right ski?  Are you referencing that you doubted your understanding of some of the terminology?  I agree that our customers should have no hesitations about the answers provided to generate the recommendations.
    Cheers.

  19. [19]
    skigenie
    Jan 3 2011
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    ChuckChuck,
    Thanks for the review.  You mention that seeing more matches would be helpful.  I agree that this would enhance the customer experience, but it also may dilute the power of making the BEST recommendations in lieu of a datadump.
     
     

  20. [20]
    skigenie
    Jan 4 2011
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    Shae,
    Thanks for the feedback.  I appreciate your comments on the About page, a toll-free number is a good idea but seems unnecessary at this point.  The site mentions that Alex is the contact for partnerships, advertising and promotions.  It’s fine to contact either person for other questions/requests.

  21. [21]
    skigenie
    Jan 4 2011
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    Hi Alessandro,
    Which images are you referring too?  The questionaire only has 2 images and the results page only has the ski image?

  22. [22]
    skigenie
    Jan 4 2011
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    Copy and paste from above.  Nice one.

  23. [23]
    skigenie
    Jan 4 2011
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    Hi Latasha,
    Thank you for the feedback.  Its important to know that we are on the right track.

  24. [24]
    millie
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    Points: 127
    Rank: Level 4
    Has Helped 1 Startups
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    Jan 4 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)…
     

    Only authorized users may view the content of this feedback.

  25. [25]
    ttwillia
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    Points: 257
    Rank: Level 5
    Has Helped 8 Startups
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    Jan 4 2011
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      What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski…
     

    Only authorized users may view the content of this feedback.

  26. [26]
    mikib
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    Points: 1575
    Rank: Level 9
    Has Helped 38 Startups
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    Jan 4 2011
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    Yes, I had a hard time understanding the worded of the last question.  I just radomly moved the curser.  I…
     

    Only authorized users may view the content of this feedback.

  27. [27]
    erkn
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    Points: 300
    Rank: Level 5
    Has Helped 8 Startups
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    Jan 4 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) I…
     

    Only authorized users may view the content of this feedback.

  28. [28]
    Sierra12346
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    Points: 3287
    Rank: Level 11
    Has Helped 64 Startups
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    Jan 4 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.) I…
     

    Only authorized users may view the content of this feedback.

  29. [29]
    unusualbride
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    Points: 50
    Rank: Level 3
    Has Helped 2 Startups
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    Jan 4 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)…
     

    Only authorized users may view the content of this feedback.

  30. [30]
    skigenie
    Jan 4 2011
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    Hi Sierra12346,
    Creative feedback, I appreciate it. Expanding the product offerings will definitely be in the plans. In the future, SkiGenie will be able to pick out the perfect “suit” for you. Comments and FAQ are great suggestions. I’m glad the program was a friendly experience for beginners. Now we just have to find you the suit to match the new skis. See you out on the slopes.

  31. [31]
    skigenie
    Jan 4 2011
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    Hi Erkn,
    Thanks for the feedback.  Please tell your friends about it!  Also, you can become a fan on facebook here: http://tinyurl.com/2dvhfc5 .  We continue to refine the program logic, but unfortunately, sometimes there aren’t “lots” of recommendation for odd queries or less popular criteria.  I’ll be sure to pass your frustration along to the manufacturers.  Again, thanks for the great feedback.

  32. [32]
    PGS28
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    Points: 425
    Rank: Level 6
    Has Helped 18 Startups
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    Jan 5 2011
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    What is your level of familiarity with skiing and/or the ski industry? (e.g. None, I ski often, etc.)…
     

    Only authorized users may view the content of this feedback.

  33. [33]
    skigenie
    Jan 5 2011
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    Millie,
    Thanks for the comments on SkiGenie.  I’m glad you enjoyed the experience and will definitely keep your thoughts in mind going forward.  We strive to make the shopping experience for skis as pleasant and rewarding as possible and that is made possible with constructive feedback like yours.

  34. [34]
    StartUpLift
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    Points: 5267
    Rank: Level 12
    Has Helped 1062 Startups
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    Jan 5 2011
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    $5 awarded to Sierra12346.
     

    Only authorized users may view the content of this feedback.

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