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November 26, 2012

2

TestimonialRobot – Collect and Display Customer Testimonials with Ease

Feedback Complete.

TestimonialRobot-startup-featured-on-StartUpLift-for-Startup-Feedback-and-Website-Feedback

We provide a testimonial widget for your website. The snippet is placed on a website page.

Target Audience: Business websites selling products or services
Website URL: http://www.TestimonialRobot.com
No. of Feedback Providers Requested: 1


Feedback sought:

1) Look around the home page – what is your initial impression of what you see?

2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing?

3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)?

4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why?

5) Please share any additional feedback/comments you may have.

       
2
  1. [1]
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    Points: 259
    Rank: Level 5
    Has Helped 5 Startups
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    Nov 27 2012
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    1) Look around the home page – what is your initial impression of what you see? I like the color choice of the site, it’s very subtle and looks very professional. I would move the last two points “Collect testimonials without fuss” and “increase your sales” to the very top and then have “How it works” below it. Ultimately, you first want to make the service attractive to potential customers and show them how it may benefit them and THEN show them how easy it is to set up. Otherwise they have to look around the homepage to find out exactly what the service is and how it might benefit them.
    2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing? Everything is very simple to find via the navigation buttons up top, which is great. I would however change the color of the “Signup” button to stand out (or make it slightly larger than the other menu items).
    3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)? I am encourage to sign up for a free trial, due to the error pointing to the sign up button. However, as I mentioned before, I would make that sign up button stand out a bit more. In addition, you should consider adding a Sign up Button that will float along the screen so viewers can sign up at any time.
    4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why? The service I found to compare Testimonial Robot to is http://quickvouch.com/ Quickvouch.I personally prefer the color and design choice of  Testimonial Robot better, however they do have a better layout to encourage viewers to sign up to the service by attracting the eye naturally to the sign up button.I like though that you list example customers in your sidebar to personally attract users and make them feel more customized and meant for the service. 
    5) Please share any additional feedback/comments you may have.I would consider changing the Testimonial Robot Logo a little bit to synchronize the fonts so that the word “testimonial” will be in the same robot type font as the word “robot” or vice versa, since you already have an actual robot icon next to it. 

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  2. [2]
    greatfeedback4u
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    Points: 10708
    Rank: Level 14
    Has Helped 55 Startups
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    Nov 27 2012
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    1. My initial impression is that the web site has a DIY feel to it. It actually reminds me less of a stand-alone web site than of a subdomain at a larger site where coders can list their widgets for download. I did understand right away that Testimonial Robot enables web sites to solicit and instantly post testimonial feedback from users, so that was good. However, before I scrolled down to read more, my first thought was that your widget generates fake testimonials! I was very glad to see that wasn’t the case when I read further. 
     
    2. I decided to find out how much Testimonial Robot costs because I noticed the remark about a “free version” in the upper right corner of the home page, but there was also quite obviously a “Pricing” page in the navbar. Unfortunately, even after visiting this page, I still don’t have a good idea of how much the paid versions cost because they’re only listed in what appears to be Euros. I’m in the States, so I don’t know how that translates to dollars. Also, while I certainly understand “testimonials per month,” I don’t have a good idea of how much bandwidth your service might require, so it doesn’t help me too much when you list pricing plans according to bandwidth.
     
    3. I could see trying the free version for my web site. Why not? It wouldn’t cost me anything, and I’d get an opportunity to see if I could elicit some testimonials from customers. Seems like a win-win situation.
     
    4. I searched on “testimonial widget” and, interestingly, Google returned a page with a downloadable widget that was part of a larger site of widgets, plugins, apps, and so on. The site was called mysite myway. Ironically, it was exactly the kind of site I’d thought yours was when I first opened it. On second glance, though, I could see it was, as I said, only a subdomain within a larger site. In my mind, their presentation is very similar to yours, but they go deeper into the tutorial aspect with step-by-step how-to screenshots. After looking over this brief tutorial, I’m left with the impression that their widget isn’t as user-friendly as yours, requiring more hands-on work for the webmaster than yours does. On the other hand, I have to say that I understood immediately that their widget would display customer testimonials for web businesses, whereas when I first looked at your home page, I had that momentary disorientation during which I thought you were pushing some kind of manipulative con. But on the other other hand, their page contains no real call to action, and it’s actually unclear how to download their widget, much less how much it will cost. Your site definitely wins points there. So I’d say it’s hard to pick the one I prefer; both have some strengths and weaknesses.
     
    5. Ok, I’m going to take a minute to review your site as a whole:
     
    Home Page
    Again, it has a really DIY feel to it. If you want it to look more professional, I’d suggest scrapping what you have now with the exception of the logo, which is cute. Right now, your home page is headlined “How it works.” Well, everything below that head does indeed belong on the “How It Works” page, not on the home page. You need to use your home page to communicate what you’re offering clearly and quickly and convince the visitor that he/she needs it. Right now, there’s too much dry, sometimes vague text to really accomplish that goal. Think about replacing all this with a slideshow or intro video showing your widget in use on a sample web site. Come up with a list of three to five unique selling points for Testimonial Robot and place them front and center above the fold. Then add a call to action for the visitor to click and find out more. And don’t forget to mention right upfront that there’s a free version! You do that already, but it’s sort of obscured up in the corner.
     
    About Us
    The first few paragraphs really are “about us.” But the next few list how-to steps that would be better on the “How It Works” page and selling points that would be better on the home page.
     
    How It Works
    This copy looks pretty good, and this is definitely the page it belongs on. It shouldn’t also be on the home page.
     
    Pricing
    Once again, you’ve mixed pricing information with selling points that should be on the home page, not here. And, as mentioned above, you might want to also list prices in US dollars if you want to appeal to Americans. Also, as I said before, it’s much more helpful to tell me how many testimonials I can post per package than to give me bandwidth figures.
     
    Signup
    Looks fine.
     
    In conclusion, you may have a very handy widget here. I could see it being very useful. Your primary problem is that you don’t really have a home page; you have a “How It Works” page. And throughout the rest of the site, you also have problems figuring out how to effectively use each page. Here’s a quick rundown: The home page is for selling. “How It Works” is for explaining more about the product. “About Us” is for talking about yourself. “Pricing” is for pricing and pricing only. If you can redo your pages with that kind of organization in mind, I think that’ll be a great first step toward presenting your widget in a more appealing way. Good luck!
     
     

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