Acopoco – The Next Level in Group Buying

19 thoughts on “Acopoco – The Next Level in Group Buying”

1. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
   My initial impression is that the site give me a shopping or buying something atmosphere. It’s a simple yet  attractive page. After I see some of the products shown in the homepage, I wanted to click on the product button to see more products that might caught my attention. I realize that the products shown in homepage is actually same with the page in under product. I also realize that what you displayed is all the products that you. Maybe the site is just starting so the products might be lesser. At here i suggest you change the homepage different from the product page. Because there is no point displaying the same content in a website. For your homepage, you can create a slideshow that display the current hottest product. You also can have a list of popular product shown in the homepage. So, in your product page, you can display all the other products that available. 

   2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?

   I have tried to search for slipper and i did not get the result. The searching process is straightforward as i can directly search anything that I looking for. I clicked on the product flip flops, the pricing for the product is a little confusing, which i do not know why there is two different price for the everyone’s price. So i click on the see more and i could see the quantity and the price. I understand that the more friends i refer or share the more lower price i can get. But still, i don’t really know what is the concept of it. A simple step by step instruction or a step by step explanation would be useful for the new visitors. You can have the step by step instruction on your homepage so that people can know about the concept of your business before going to search for any product. 3) Are you encouraged to sign up for a free account? If not, why?
   For now no, because i can’t find any product that i am interested in. If i found product that i interested i will sign up for it. But if i think about future use, i might sign up now so that next time when the site have new products i can always come back and check for the latest products and price.4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?
   After i go through three of the site, i found that they all require visitor to enter email and their location to continue into the site. Now, in this aspect, your site provide a more user-friendly concept, which is allowing the visitor to have a option of viewing your site without any registration. Imagine if you are a new visitor to a site and you don’t know anything about the site and the site require you to fill in some personal detail to continue into the page, it will give pressure and doubt for the new visitors. because the   visitor do not know what the site is about and the site require a must for filling in some personal detail. Other content in their website is much similar with your site. It just different in the design. Now, your site selling concept is much more interesting than the others, because the buyers could get a lower price by sharing it to their friends. Buyer could get lower price when there is more buyers who buy the same product. This is a very good selling concept that could advertise your products and get more buyers. 
   5) Please share any additional feedback/comments you may have.
   I think i have mentioned most of it above. The layout design of your site is very interesting, just for the homepage, you could turn it into a page that explain what the site is about and showing some simple step of how it works. you can display the video of what the site is about on the homepage, make it more noticeable. I found it’s really hard for me to notice that you actually have a video at the left side of your page. I watched the video and the video is a  very creative, which not taking too long time and its simple and understandable. It’s a great work. I suggest you could add the about us and contact us at the top of the menu so people could know the story of your company and how to contact you. It’s hard to see the button at the bottom of it. Your site having the protection and the verisign trusted logo which would give more confidence for new visitors toward your site. Also for the category part, you can design it into more noticeable and colorful. For me, it’s too small. You can create a table that contain 1column with each of the row that contain each of the category and when user rollover it will highlight in red which suit your page layout. It would be more attractive in this way. 

   For the sign up part, it’s convenience for me to sign in with facebook. I also can sign in by filling in my personal detail. At here, I wanted to mark down that when i click on the sign up button it popup a box and i trying to find the sign up button that require me to fill in my details but i hardly notice it until i see the ‘you can sign up for free by clicking here’. I suggest you can design a more interesting button to attract the new visitor to click on instead of the ‘here’ button. 

   All the best to you and good luck. 

2. 1. My first impression is that this is a retail site similar to Amazon. But now I notice each item informs me that I can somehow lower the price. This encourages me to click on the intro video in the left margin to find out how your site works and how I can possibly “make the price drop.” Unfortunately, the video will not load for me. (I use Firefox 10.0.1 and Windows 7. I don’t usually have problems with Vimeo.)

   *I returned to the video some 30 minutes later, and it was working by then. But if I had been a visitor, I would’ve given up when I couldn’t get it to play the first time.
    
   2. I can easily find the search bar in the upper right corner of the home page. However, four separate searches on “dress,” “skirt,” “jeans,” and “shoes” aren’t returning any results. I also don’t see more advanced search options. So I’m not sure how I’m supposed to search for a product in my size.
    
   3. I’m not encouraged to sign up for a free account yet because it doesn’t look like you have many products available. When I click on different product categories, very few items come up. In fact, this seems to be why I didn’t get any search results; you didn’t have any of the products I searched for.
    
   4. In terms of site design, each of the sites you mentioned has a landing page that asks visitors to sign in or presents them with an item of the day. In contrast, visitors to your site land immediately on the home page with a full display of items. I have to say that, in this respect, I prefer Acopoco to the other sites. I like to jump into the action rather than dawdle around on a landing page.

   However, once you get past the landing pages, Groupon, Living Social, and Fab are clearly more developed than Acopoco. They are more extensive sites with more deals on offer, more informational pages, and more images and illustrations accompanying their text, all of which creates a feeling of professionalism and interactivity that is currently lacking at Acopoco. In addition, Acopoco contains quite a few grammatical and spelling errors, whereas the other three sites appear to have clean, error-free copy.

   In terms of products, your site seems to focus on home and personal items, which Fab does also (although Fab concentrates on arty, fashionable items). In contrast, Groupon and Living Social tend to feature deals on services.

   In terms of your discount strategy, you definitely have a unique approach working for you! While the other three sites provide flat discounts, Acopoco enables users to get better discounts by recruiting more buyers. And in a particularly novel move, your site increases the discount for everyone in proportion to the number of buyers and even refunds the difference between the starting price and final price. This is the first time I’ve ever seen a site employ that concept! 
    
   5. I’ll go through the pages you have so far and give some comments:

   Home Page
   First off, why is your site called Acopoco? As a US resident, my only association with “Acopoco” is that it sounds like “Acapulco,” which makes me think of either something related to the Hispanic community or something related to vacationing.

   Second, I like that your products are displayed on the home page (i.e., no landing page), but because you don’t have any intro copy, it looks like an Amazon wannabe at first glance. You have a really unique selling point, so you should state it right upfront! Try adding a slogan and some intro copy to briefly explain what your site does and how users can benefit from it. You should also move your video up alongside or right underneath this text. As it is now, the video gets lost over there in the margin. This may all sound like a lot to add, but you can move your product thumbnails down and let just the first row peek above the fold.

   Speaking of the video, this is one of your best marketing tools right now. The voiceover and animated graphics look professional, and the pacing is well suited for today’s short attention spans. However, it neglects to explain what’s really unique and attractive about Acopoco–the price reductions and refunds for everyone, not just those who manage to sell friends on your products. There are already sites out there that offer discounts and freebies to users who can get their friends to take action. What makes Acopoco different is that everyone gets a better bargain when more people buy, and the users who worked the hardest to market your products get even better bargains. You need to cover this in your video.
    
   Products
   Right now, you don’t have enough of them. I’m sure you’ll feature more in time, but until you do, it may take awhile to generate substantial interest.

   The product listings themselves look attractive. I liked how the product images dissolved through a series of different angles, and I liked that I could click on any one to enlarge it. However, I’d recommend that you put these images on the left and the text on the right. Eyes read from left to right, and you want people to look at the product before the pricing details.

   I also found several aspects of the listings confusing. For instance, why does “Everyone’s Price” keep flipping between the current price and what I guess is the maximum discount? I think you should just list “Current Price” and “Maximum Discount.”  The way you have it now makes it hard to tell what the going rate is. More importantly, I’m confused by the fact that each listing covers several different products like a series of handbags or sunglasses. How do I specify the one that I want?

   Below the images, you have an awful lot of text. Some of this could be moved elsewhere. For example, in the right margin of each listing, you have information about shipping and returns. You could dedicate a separate page to your sales policies, move this info there, and link it from the home page. That would create some extra space here. You also repeat some of your sales pitch about why Acopoco is a great site, which you don’t need to do in a product listing. You’ve done it already on your home page and on your other informational pages. Furthermore, I’d reduce the size of all these designer logos or move them to the bottom of the page. They take up a lot of room. We can already see these are Gucci bags or what have you, and what we really need to see next  is the free shipping notice and the guarantees of authenticity and condition, not company logos. 
    
   FAQ
   This page starts out with a very poorly constructed sentence: “Here are our frequently asked question, if these not give your an answer for your question.” The first impression that visitors to your FAQ will have is that you couldn’t be bothered to write intelligibly, and that’s not a good thing. The rest of the copy on this page isn’t nearly as bad, but there are still some grammatical and spelling errors. You should definitely have a proofreader look over this page and, at the very least, fix the intro copy.

   I could’ve overlooked it, but I also didn’t see anything on this page about the refunds you offer. That’s a major selling point, so it should be here.
    
   About us
   Again, there are some grammatical and spelling errors here.

   This is where you mention the refunds. Again, this is an attractive selling point and should be highlighted on the FAQ page, in the video, etc.

   I like that you include bios of your staff. It helps to inspire confidence in Acopoco.
    
   Bottom line: You have an original and potentially valuable idea for a group discount site. It’s really neat that, in addition to steep discounts, you give users the opportunity to improve their discounts, with basic rewards for everyone and even better rewards for those who extend the effort. The problem right now is largely with presentation. If you can add some sales copy to the home page, revise your video as specified above, clean up the grammatical and spelling errors, and sprinkle in more images for visual appeal, Acopoco might really take off. Good luck!
    

3. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
   I liked the red color of the site, however the name of the site – I had questions: what does it mean? Who came up with the name? It sounds a lot like Acapulco which confused me. Why not have in the video what the name means or what the name references?
   2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?
   The process seemed semi-straight forward. I was able to sign up for an account and even read some of the reviews by other members.
   3) Are you encouraged to sign up for a free account? If not, why?
   I was encouraged to sign up, however it seemed like a lot of front end work on the members part:  select a product, tell all friends and one gets a deal when the most friends sign up.  What about people in general? what if a total number of people sign up – do you still get the deal?
   4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?
   This site seemed like a lot of work on the members part. Are we able to get instant messages of the Deal of the day?
   5) Please share any additional feedback/comments you may have.
   I understand the premise of this site:  the power of group buying; but I still have to wrap my head around if this site is time value added – will I get updates on the item daily on where it is in price or do I have to initiate and find the item, track the price, then select it to make my purchase?  Also I did not see any button to say “I want to track this item”.

4. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?

   My first impression is that AcoPoco is a fashion site where you can bid the price down.

   2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?

   I picked Havaianas Flip Flops. Yes. The whole “Tell a friend, get it free” I have seen before. I don’t know if I trust this kind of buying. It seems too good to be true, and I am skeptical about sites that use this type of strategy.

   3) Are you encouraged to sign up for a free account? If not, why?

   Yes. The site and products look good.

   4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?

   Groupon, Living Social, etc. are for buying food/coupons/deals for social events. Your site is similar but does that with clothes and fashion.

   5) Please share any additional feedback/comments you may have.

   Additional comments:
   1. I actually think you have a high-quality site, and see no obvious glitches/errors

   2. Since it is not “live” it is hard to see the real bidding process, or try out the features.

   3. User interface is easy to use and straight forward.

   4. The search bar is in strange place. Not truly centered in my browser. I would be reluctant to use it. I think the products being displayed or featured would be seen versus someone searching using your search bar.

5. 1)      Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
   My initial impression was what is this site about? I can clearly see that I can buy items but the rest of the site is a mystery. I was a little taken back by the abundance of red on the page with not much else to counter such a bright color. I was torn between watching the video and searching for products on your site. I feel not too many users will care about the site in totality versus getting a good deal on an item. I think that the barrier color in between each product is to light making it barely noticeable and almost pointless. I think that if you’re going to have a border than make it’s easily seen. Even though I like to see products/ purchase items on the homepage I think it more as a showcase rather than using it to fill the whole of the homepage. You could have easily put a short description and the video on the homepage and some showing casing items to entice customers to view more products. At the very top of the homepage where your tabs lie they seems to be embedded in a red rectangle which again what’s the point of encasing it in the same color as the background but just a shade darker. If you’re going to have the purple there then play it up. Since you are taking payment on this site it’s nice to see that you have some securities placed at the bottom making user’s feel secure about shopping on your site.
   2)      Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?
   I am a little confused when it comes to your question in the first place when there are no clothing items on the site to begin with. Once I clicked on an item I didn’t quit understand “everyone’s price” being that I saw to different prices listed. I noticed that when I clicked on the “see more” button and moved the mouse the content disappeared making it hard to just read what I saw. I think that users make a get a little frustrated with that and not take the time to figure out moving the mouse makes it go away. I was a little confused when it came to the time left on the item in conjunction with the quantities left on each item. Is this item based on the time remaining or the quantity? I like that you put great descriptions of the items on the page allowing users get a feel of the product they want to purchase. I don’t understand what you mean when you put this is item is not yet live because you needs more people to sign up for this deal. Right not purchasing on your site is more than a little frustrating. What does needing more people to sign up mean in terms of getting a deal or going live? You use terminology on your site that you don’t explain making users draw their own conclusion about what you mean.  
    
   3)      Are you encouraged to sign up for a free account? If not, why?
   I am sorry to say that I would not be encouraged to sign up for free account because I think you leave a lot out about how your site works. If I based solely on getting a great deal then sure but getting discount on users friends signing up will quickly run cold.
   4)      How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?
   Living social seems to be very simple in their premise of purchasing but their site is visually exhausting with such a busy background. I like how users don’t need others to get a great but they also limit quantities to only one which a draw to me. If I’m willing to pay then I should be able to get as many of those deals as one desire. I see that you can if people buy off of that link it’s free so that’s a plus, I guess you just have to wait and see if someone will actually buy it which is a gamble depending on the quantity. I was not able to few fab.com because I find it hard when asked to sign up for a site with no products shown when I might not even like the site.   
   5) Please share any additional feedback/comments you may have.
   The about pages seems so long. I was a little confused about the wording of this sentence on your about page,” We routinely refund the difference from when you bought to the final lowest possible price. I liked the ketchup analogy, fun and creative. This sentence needs editing, Not only is Oliver is the youngest member of the A-Team but he is also the best volleyball player, and more importantly the best php programmer.”  The second “is” needs to be taken out and the volleyball player part doesn’t seem to fit the profile when highlighting those in your company. I have mixed feelings about adding humor to a staff’s profile if there is not humor with the rest of the page.  Take out one period, “{FIG}— nationwide..” I really liked your video. It was professional, clear, precise but I wish that it was a bit longer. You touched so quickly about saving more money when people you who sign up that I was a little confused as to how that worked. That seems to be an important feature of your site and it needs to be clearly understood so that users are jumping up and down about spreading the word about the great discounts on your site.

6. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
   To be honest, my first impression wasn’t that great. It looks like any other internet store, except there is no clear theme to the merchandise on the front page. I don’t know if it’s just the resolution on my screen, or a deliberate choice, but the red on the site looks kind of dull.
   The first button I was drawn to click was the “what is Acopoco” video, mostly because I wanted to now why a regular internet shop needed a membership and a video explaining how to use it. Upon watching the video a lot more things about the front page made sense. It is an excellent idea, and I’m interested in it now. I would try to find a way to put some of this information directly on the front page for people who stumble onto the page while searching for something else to immediately know the purpose of the site.
   Also the name is really fun to say.
   2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?
   I couldn’t find anything on there that would have a size, and searching for “size 8” in the search bar brought me no joy. So I didn’t find what I was looking for, which is what you wanted me to look for, but the process was straightforward. I think this would be better to test once there are more products to choose from. Right now it just seems kind of pointless.

   3) Are you encouraged to sign up for a free account? If not, why?
   I am kind of encouraged. I would have to wait until I saw which way the tide is going to turn with this site and what type of merchandise will mainly be on there. Because I, personally, am not all that interested in designer labels on clothes. I am much more interested in items like this: https://www.acopoco.com/30-Piece-Roadside-Emergency-Kit_50 . I am going to be bookmarking this page and coming back to it just to chec in on it from time to time.
   4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com? 
   When it grows up I think this site could stand shoulder to shoulder with those sites. Well, maybe not groupon, but I’m pretty sure groupon is the final boss of these kind of sites. It needs some tweaking and fine tuning, but the ideas behind it are very good. The incentives are good, too. Right now it’s a little meh, but those sites probably started out a little meh as well.
   5) Please share any additional feedback/comments you may have.
   You might want to be careful with the promotions and referrals. They’re a good way to get more people to buy, but at the same time you could end up losing money. So use your best judgement on that.
   I really like your FAQs. They’re clear and concise while not being boring. It’s a hard balance to find.
   Allowing people to log in and join with facebook is a really good idea.
   There are some problems I have with the about us page, but they’re pretty minor. “we recently had a new Gucci purse sold in a mixed lot and one lucky lady ended up with an authentic Gucci for $149 bucks!” Call me a pessimist, but I just have to wonder what other people got for the same price.
   “Oliver is the youngest member of the A-Team but he is also the best volleyball player” The “he is” after A-team should be taken out. It would greatly help the flow of the sentence.
   I do like how you acknowledge that the buyers are doing the advertising for your site. You don’t see a lot of companies saying it, much less rewarding for it.

7. I didn’t really think too much of the site.  It was ok as far as graphic it just not my type of store.  I didn’t see anything in my size that I would buy, but they did have things I can wear.  This site doesn’t seem too different than others.  More than likely I wouldn’t setup an account for me, but I would for my daughter.

8. 1.When I initially went to the website, I was really interested because I love to shop. The products on the first page where eye catching. I thought it was like another ebay. I was drawn to click on a product.
   2. Might of fact, I did. I clicked on the flip flops. I need some for summer. I wasn’t really clear on how to get the price lowered. I did like the fact that if you get a certain amount of friends to join, you get the product for free.
   3.I did sign up. I love to shop, and if I can get products for a lower price, I am all for it.
   4.I honestly don’t know how it compares to those sites because, I haven’t been on those sites. The site seems interesting, and I think it is going to be a big success.
   5.I will be using the site in the near future, so they have a new customer. I wish them the best of luck.     

9. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?   I like the way the page is set up and lots of things on there caught my eye which is very good for people visiting the site for the first time.  All of the buttons on the site are in the right places and very easy to find and click.
    
   2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?   I did several searches for purses and clothes and got no search results.  But once I figured it out, it was easy to find what I was looking for.  It would be nice to have a number for the total of sales the search has found on the website.  That would get the visitor much more inclined to search the deals.
    
   3) Are you encouraged to sign up for a free account? If not, why?     I’m not really that encouraged to sign up for a free account or buy anything from the site.  The items on the sight are nice but I believe the regular everyday shopper won’t buy from the site because of the prices are kinda high.  I understand that you can lower the price.  But in these times where people are losing jobs and making extra money is tough, I don’t really see a reason why I would shop at this site unless there was more low end items for sale.
    
   4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?      The site is almost the same as the others I don’t see anything on the site that really pops out and makes it different than these other sites.
    
   5) Please share any additional feedback/comments you may have.      I believe I found a bug on the site.  When you click on a item and then try to click the button that says “Tell A Friend, Get It Free”  I clicked on it several times and it did nothing.  Just sent me back to the page I was on.    After a few more times, it finally worked.  But the box describing how to get it free should stay on longer than just a few seconds.  (I was using Mozilla Firefox when this happened).

10. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
    First impression: What is this site about and what do we do with it? Yes it’s clear that it deals with shopping but how does it work exactly? I see that there are prices, and that there’s a chance that we can get the item for a lower price, which seems like a great deal. But upon landing onto http://www.acopoco.com it still makes me wonder how does everything work. So I was curious and was immediately drawn to clicking the short intro video. And it made sense after I watched the video. Kudos for making the video short but straight to the point. Plus it was creative and the voice over was good too. I do think that the homepage should say something about what the site is about. Maybe like a few phrases saying what acopoco.com is. I feel like there’s so much space under the menu and acopoco.com logo that you can add some text underneath it to explain what the site is about in a catchy sort of way. Plus points on having the FAQs there so users can learn more about acopoco.com aside from having to watch the short intro video. I feel like there should be more categories though. And the broad categories can branch out with more specific categories, that way it’d be easier to search for specific products and items.
    Now regarding the look and the layout of the site, I think it’s a bit plain and simple. I think with this kind of site it should be more attractive, but it doesn’t have to go all out with flashy graphics and stuff popping onto the screen. I think a better layout design would be better, but the colors are fine. I’d like to see more what the illustrations in the video used as part of the site itself. I think it’d add a little more life to the site. Acopoco is an interesting name, but it doesn’t really match the purpose of the site. It seems more of a travel/tourism type of name and can lead users the wrong way. The font used for the acopoco.com logo and the faqs is very nice. It gives it a clean professional look to the site and I think it’s a keeper.
    2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?
    The process itself of searching for a product is easy, direct and straight forward. Just type it in and click search. You can also click on a category to find a certain product as well. But I did not find what I was looking for. I searched for dresses and other things but there was nothing.
    3) Are you encouraged to sign up for a free account? If not, why?
    As for now, no. The site needs more products. The stuff that are available don’t strike my interest. The deals seem great and legit but if the products that I’m interested in are not available, then I don’t feel encouraged to sign up for a free account. Plus in order to get a better lower priced deal you’d need more buyers to be a part of the deal as well. If there were more users on the site then the better chances we’d score an awesome deal. And it seems like the site is lacking members.
    4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?
    Well so far those other sites have more deals and there are always new deals coming up. There are more members and they’re more well known. Those other sites also have more products that people would like. The appearances of those sites are very attractive and eye catching. Acopoco.com is still new so I understand that there aren’t as much deals and as many members. But acopoco.com and the other sites have the same purpose and are the same kind of site.
    5) Please share any additional feedback/comments you may have.
    First of all, acopoco needs more products and more deals! More products and deals would result in more members. And that’s what you need to keep the site going. Like I said before, I’d suggest that you add more categories. And have narrowed down categories to be more specific and it’d be easier for people to search for something they particularly want. I also think there should be some phrases glued to the site about what acopoco is. They can be catchy and gets the attention of users who stumble onto the site. It can make them curious and want to explore more of acopoco. The homepage itself needs some sprucing up. Although I must admit that the page of an item/deal is really nice and attractive. Try adding similar features of the item’s page to the homepage of acopoco.com. Those pages look way better than the homepage. The deals are pretty sweet. Like I said, the site just needs more products/deals and members for it to become a success. I think the deals may even be better than the other sites like groupon as long as there are more people who’ll get into the deals. The site also needs a little makeover. I think with improvement acopoco.com can be at the same level as groupon, maybe even better. The deals so far are great. I can’t imagine what better deals acopoco will offer in the future. I myself would become a member once I see that the site is growing with deals/products and members and I’m sure that when great deals are being featured, more and more people would sign up and spread the word. Keep it up! I’d love to see the growth of acopoco.com. I’m a shopaholic who is always looking for the best deals so I’ll keep my eye on this site. 

11. 1.  Initial impression- I like the bold red.  The name doesn’t really tell me what the site does, but it
    is simple enough to figure out.  Although, when I first look at the site, the name sort of sounds like Acapulco and then you see the flip flops, so you may initially think its some sort of travel site.  But, I love a deal, and I am drawn to the price with the slash and the dramatically lower price beside it.  Especially on items with the huge difference like the sunglasses.
    I’m not a big fan of watching instructional videos on sites like this, but it is short and does a good job on explaining what this site is about.  I don’t think it is really needed, but doesn’t hurt to have it.
    I think you could have the pictures a little smaller and have 3 or 4 of the deals in each row.  Then people wouldn’t have to scroll up and down as much.  Also, you could probably do away with the categories section on the left and put the category name right above the deals with the deals that are in that category lightly shaded in the same color.  Ex.  Health and Beauty with the 3 health and beauty deals right below and maybe shaded in pink. 
    2.  I was drawn to the sunglass deal, so clicked on that and could easily figure out how the deals work.  When I clicked on “See More” under current price, only half of the line “You gain nothing by waiting…”
    is showing.  I did like how you have “More Information” on each deal’s page, although I thought it should be a little higher on the page.  A few more pictures of each sunglass would be nice-shown from different angles.  And maybe condense the designer names so you don’t have to scroll up and down so much.
    3. I would definitely be encouraged to sign up if there was something I wanted on the site.  Site is simple to use, looks legitimate and the deals look great.
    4.  I like Groupon… because the deals are emailed to you.  You don’t have to go to the site to see the deals.  Maybe this is how this site works if you join, but if so, you need something in bold on the home page that says “Join and get deals emailed to you”  or something to that effect. 
    5. The Home page and the Products page look the same.  Are both necessary?  All pages need to be reviewed to see if they can be condensed.  For example the FAQ page- there are a lot of spaces between lines and some of these aren’t really needed.  Also, the Contact page could be condensed.  Basically, just some clean up on the pages.  Overall, the site is good, simple and easy to understand. 

12.  
    1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
    Upon entering google chome warmed me that the site should not be trusted and I kinda felt hesitant to proceed. As it is a startup site I ignored the warning. Strongly suggest you have a look at why google does not trust your site…
    I like the striking red stroke with the name of the website. It gives me trust and confidence. Red can be a sign of danger or stop but with this site it tells me to be daring and that the owners is not afraid of who they are and come over bold and courageous. The theme is reaffirmed by each item appearing red when you move the curser over them. Acopoco sound Italian but when I saw Dollar as the currency I assume it can only be America. The offers sounds unbelievable and taking a closer look at the products they all seem to be of good quality. I got the feel that acopoco is similar to TJ Max only here the selection goes from shoes to scooters. Whenever I visit a new site I always would like to meet the people who is the main driving source behind the website. I first visit the about acopoco and found a very interesting crowd of highly professional people. The concept is very good and make perfect sense. Upon returning the the main site I visited some of the products advertised. The prices truly seems too good to be true. The whole design of the site after it is fully loaded is very sleek and there is a tempting phycology that makes me feel I am in the drivers seat and can determine what I pay for things. With the sunglasses it got very enticing with the big Buy button waiting to be clicked. Then I pondered for a moment and first have to compare apples with apples. Having worked on cruise ships for many years I found guess I have been in sunglasses shops one too many time. So till now all was goody goody and glamorous but I guess not that is the kind of feedback always necessary.
    So here is my scary story for acopoco.
    Buying a pair of decant sunglasses these days will cost you between $100 and $150 dollars. Yeah you get the few that reach up to $300, But $435 for a pair of sunglasses You got to be kidding Marc Jacob may be that but common Compare apples with apples. Guess that is where the phycology kicks in. a Pair of Ralp Lauren is max $200. So yeah great to buy something for $89 but saving more that what the item is worth is far fetched to say the least. First search I found the exact product for $71. Maybe you should have a look at your pricing. They say if something sound too good to be true it probably is…
    2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?
    I Looked for a my size in the Havanias but did not find any sizes. I tried the buy button but on second though I did not want to proceed before I know they have my size. Conclusion and suggestion would be to build more trust with your customers before you get them to buy. I suggest you let them know the sizes available and in your list of stock items include all the sixes available. Your product selection is still very limited and for that you can focus on a more informed choice. I hate going to discount stores and not finding my size in things I want. That puts me off completely and leaves me cold. To not let that happen online is critical for future business, or at least as how I experience it. So answer to question above. No I did not find the size I was looking for and was not satisfied. For that reason did not press the buy button and although the process was straight forward and did not help me achieve my objective. Finding my size and buy it.
    3) Are you encouraged to sign up for a free account? If not, why?
    If I were living in the States I would love to sign up for an account however to keep me as a customer would be more difficult. I would say it all comes down to two things. You can have the best site with the most amazing products with the easiest system to buy and receive the goods, but failing price and selection can cost you dearly. Sure the majority of guys outhere is easily trapped in emotional buying decisions but looking at the tough times we live in I strongly suggest offering more realistic discounts to related products and make sure no other internet site that ranks in the top ten will beat you at price. Once you have that right I guess a free account does not sound like a bad idea.
    4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com?
    Acopoco is a new player in the block with limited products and does not really compare with the other sites mentioned. I briefly visited living social and Fab and one thing I noticed straight away was that acopoco needs to be more determined to get a new persons email. Yeah I know groupon is notorious for their emails but till today it is always tempting to just have a peep of what there is. Email campaigns built trust and keep people aware. Acopoco has a different angle and relies on buying strength that makes the social media recommendations a cool way to spread the word. However email marketing combined with social media buz I still think should be done Plus video sales letters. We all are so use to television that If you can get us excited through innovative video ads at can take people to buying action much faster.
    5) Please share any additional feedback/comments you may have.
    Marketing is the life blood of any business and now that your cool new website is running impressively I guess it all comes to one thing. MARKETING. Not sure what your strategy is but so far it looks like better prices for those that recommend you. That is great but have you ever consider humor. If I could add my penny’s worth of advice that would be make your customers cry with laughter. Partner with Dilbert or even an up and coming cartoonist and as part of your emailing campaign add the laugh of the day. It is not burdensome to now make a difficult decision to part from your hard earned cash to some cool product that you don’t really know. In these depressing times I believe it is the best way to let people liven up. Just look at newbe Bob from godaddy and how fast he got laughing to the top. Yeah ideas are noble but I guess this one is not to be overlooked.
    Hope you make a stack of money and that you would find some golden nugget in feedback provided 🙂
     

13. 1) Visit https://www.acopoco.com What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not? More than glad to say as soon as I get into the site , I want to look at the short tutorial. Than I after that makes me want to go more beyond that. Site looks catchy and interesting.
     
    2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward?I found the flip flops I wanted and size. It was pretty straightforward. Also makes it easy when I’m on face book I can log in to this site with it.
     
    3) Are you encouraged to sign up for a free account? If not, why? Well I like shopping online. But, until I do research on any shopping site. I wouldn’t sign up.  I like to check up on sites if there are any bad reviews or any of that sort. But, say I felt comfortable with this site I really wouldn’t mind shopping here.
     
    4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com? I find these sites alike a bit all give great deals. Also, have many stuff to look for whatever it is to your liking basically.
     
    5) Please share any additional feedback/comments you may have. Well overall I do like the site. It is informative like where the flip flops are coming from  and in the part with the perfume it asked if you want it gift wrapped I like that. I really have liked this site very much overall. Everything looked good from when i got into the site to where and how I can sign in and how informative it is.

14. t 1) What is your initial impression of what you see? My initial impression of what i saw was that the sight needed a lot of work
    Are you immediately drawn to click any of the buttons? Why or why not? i was not immediately drawn to the sight due to its plain exterior.
    2) Search for any product that fits your size. Did you find what you were looking for? Was the process straightforward? the only interesting thing that they had were accesories
    3) Are you encouraged to sign up for a free account? If not, why? no i was not because there was nothing stating that i should
    4) How do you think the site compares to other similar sites/competitors like Groupon.com and LivingSocial.com, Fab.com? it is not as interesting as either of these sites
    5) Please share any additional feedback/comments you may have

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