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September 25, 2011 – The Power of Choice featured on StartUpLift

A search engine allowing you to find alternatives for everything.

Target Audience: Worldwide.
Website URL:

About is a search engine for alternatives. This site makes it supremely easy to submit the name of any item, and see how that fares when placed against comparable products. For example, if you are thinking about buying a smartphone (say, an iPhone) then you can have that placed in perspective by merely entering its name on the provided search box. The system will automatically produce a full comparison with these other smartphones that are a patch on it, so that you will be able to make a much better-informed choice.