1) Look around the home page â€“ what is your initial impression of what you see? I see the blue headings in the body of the home page that tell me more about Appointmind and how it might help me. The menu at the top indicates that I can try the product out which interests me. As I scroll down the screen I’m pleased to see a couple of demos available for me to look at. The information boxes further down provide some additional information. I keep scrolling down the screen which seems to go on for quite a long way. When I see the Showcase heading and images I tried clicking on these which is what I was expecting to be able to do and was hoping I would see these examples in action. I keep scrolling down and see the next two demo links with accompanying text which tells me more about the product and is useful information. The Appointment scheduling features are clearly set out and provide me with the sort of key information that would encourage me to explore the product further using the Try it out link which I can see clearly at the top of this section. When I view the additional menu options at the end of the homepage I am encouraged to look at some of these further, particularly the Our Customers section. Â 2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing? I decided that I’d like to see how others are using this scheduling product so clicked on the Golf Instructors customer information from the end of the page. This took me to a new page that tells me a customer based story about how the scheduling application can work in the context of a golf pro. I liked the brief text on the page so there wasn’t too much to read through and it gave me enough information to give me a sense of how this product can work in the field.Â Â 3) Are you encouraged to pay for a subscription? Can you tell us why or why not? I like the idea of being able to download the scheduling app for my website and the one time fee seems reasonable. It’s also good to see that you offer additional services such as installation and configuration for a small additional charge. Â 4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which one do you prefer? Why? I compared this with https://www.mychairapp.com/ which includes an effective video of the app in action on their homepage. There is also a menu link for demo videos that shows me more examples in a dynamic format rather than your static images. I prefer the simplicity of the mychair app homepage and also the use of their FAQ page which puts a lot of the information potential users may want in one place. One thing I prefer about the Appointmind site is the more obvious page change whereas mychairapp uses the same videoclip even when you click on a different page link. Â 5) Please share any additional feedback/comments you may have. The home page requires a lot of scrolling to get through all of the information and would benefit from some of this information, such as the features, being included on a separate page. It would also be good to see the Show Case images further near the top to provide more initial impact. The ‘Our Customers’ narratives could be enhanced even more by telling this ‘story’ through the voice of a persona from each of the identified user groups. You mention that websites require MySQL and PHP capability for this product and it would be good to see an explanation of what this actually means for people who may not know how to find this out about their website.