AlsaMarketing-Automatically Track, Score, And Nurture Prospects

20 thoughts on “AlsaMarketing-Automatically Track, Score, And Nurture Prospects”

1. Feedback sought:
    

   Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

   I think this site is for filtering out the leads that don’t sign up for anything but they continue to request information.  This way you don’t spend your time calling them only to get turned down.  You can spend your time on the ones that are more likely to sign up with your company or buy your product. 

   Would you sign up for a free trial/free account? If not, why?

   I would sign up for the free trial/free account if I used leads.  It seems like it would save a lot of time.

   What do you find bothersome? What do you like?

    The bothersome part of it is that what if those leads that are rated as poor are just looking for the right one and your is the right one, you won’t call them using this system. 

   I like that you will know what kind of chance you have when you contact the leads.  I also like that you don’t have to put a credit card in to be able to use the free trial.

   Please share any additional feedback/comment you may have.

   I don’t think that it is right that the leads are tracked.  I feel it is an invasion or privacy to that person.  But I am usually on the being called end of the lead.  If I were in a marketing position, this would be helpful.

2. Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   This site is about isolating, generating and producing better sales leads that ends in direct sales. It seems that your company wants to takes a pool of potential sales and narrow them down to legitimate possible sales.
   Would you sign up for a free trial/free account? If not, why?
   I would sign up for a fee trial/account because your services allows you track your sources on marketing leads all on one site. For a business this is priceless. Why spend hours updating and tracking what source is generating the best traffic when you can just login in to your site and see it there.
   What do you find bothersome? What do you like?
   Your website is very detailed but in a way that allows a user not to overwhelmed by so much information. I really like tabs and your easy to read font. You have nice color usage and the screen shots really bring to life what you have written next to them. I like that you put your number right at the top of the page for easy communication. I like that you don’t have to use a credit card or debit card to try out your service. Just a minor thing, you should put a period after the last sentence at the top of the page on your try it free page. I would like to see a darker color contrast on some of the text  boxes. Example would be the try it free box, you can barely tell that the color is different. It doesn’t have to be to dark but I would like to tell that there is  a color change if your going to use a contrasting color. I would also like to see a tab that leads you back to the home page.

   Please share any additional feedback/comment you may have.
    It would be nice to see a quick search box. Be carefull not to overstep your boundaries in tracking people. Organized, efficient, and useful. Keep it up.

3. Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

   The site says it all.  Alsamarketing is an on-demand web marketing automation product that makes it easy to create, automate and measure your online marketing efforts.

   Would you sign up for a free trial/free account? If not, why?

   No I wouldn’t.  When signing up you have a free 15 days trial which is good but I couldn’t find any where on the site where it states prices.  I also didn’t see anything about “terms of sevices” or “privacy”.  I have to be able to read about and trust a service before giving out my credit card number.

   What do you find bothersome?

   Again, as I stated above, I couldn’t find anything on your site such as “terms of services” or “privacy”.  Not having prices makes a person feel as though this might be a scam.

   What do you like?

   I do like the layout of the site.  The color use is good and it looks professional.  I like the idea that you have a contact phone number at the top of the pages. 

   Please share any additional feedback/comment you may have.

   Over all, the site looks clean and easy to understand.  There are some things on the site in which I think you should change.  Here are my suggestions:

   When dealing wwith people’s credit card information you do need to have and state a “terms of services” and “privacy”.  Most people will not use your service if they don’t see either of those. 

   You need to state prices.  People don’t want to join something for a short period of time and like it or depend on it and then be hit with a high price in order to continue.  People like to know what they are getting into from the beginning.

   On your blog, there are some words that are hard to read due to them being a light color against a light background.  I would suggest that you either darken the words or darken the background.

   On your blog, you have a link at the top of the page which is “home” but when you click on it, it doesn’t take you back to the “homepage”.  It takes you back to the “blog” page.  That should be fixed as soon as possible, in order for your site to be easy to navigate.

   When I go to other links on your site, there is no link for the homepage.  Every link you have should always have a “home” link.  Again, this makes your site easy to navigate.  I did figured out that if I click on your logo, it will send me back the “homepage” but most people won’t know that or be able to figure it out since it’s not common.

   I think it would be a good idea if you have a link for “comments” or “testimonies”.  These will be links to where your clients could make their comments or tell their stories to how your service helped them.  This is good to have for your possible future clients to read when they are thinking about using your service.

   I video showing how exactly your service works would be helpful but not needed.  You site does a good job at already explaining itself.

    

4. Thanks for the comments Latasha. What do you mean by this comment?
   “I would like to see a darker color contrast on some of the text  boxes. Example would be the try it free box, you can barely tell that the color is different.”
   Do you mean that the field labels should be darker? or the text inside the boxes should be darker?

5. Hi Sierra12346,
   Thanks for the comments. We do have a privacy policy and terms of service page. The link are on the bottom of the page. Where did you search for them? How what page were you when you wanted access to them?
   Good point on pricing. We will think more about it.
   Thanks for all the other comments.

6. Sorry for all the typos. Was in a rush when I wrote the response.

7. Home link added

8. Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

   After spending 5-10 seconds on the site, it’s not entirely clear to me exactly what services you’re offering.  I work in marketing, so I would imagine that the products allow me to track inquirers, or other leads, through their click rates, activity, and interaction with our site, e-mails, and other outreach.  Certainly what you have would lead me to click on, especially given the nature of my work. 

   The picture on the homepage is crucial.  It speaks a thousand words, and helps me, as a consumer, understand what your services can do for me – even if I don’t know what they are.  Without this, not only do I not know your services, I don’t know what they can do for me, and I move on to the next site.  Nice job with this. 

   Additionally, you’ve done a nice with your visual brand.  The colors, logo, and overall design are clean, clear, and easy to follow. 

   One thing I might recommend is adding a “Current Clients”, or “Testimonials” tab when you get a few, as it will add great credibility to your product, your site, and your business. 

   Would you sign up for a free trial/free account? If not, why?

   Yes, I’d certainly sign up for a free trial if I was looking for this type of product.  I currently have similar software at the company I work, but I imagine you’d find great success in marketing to small businesses and startups.  Perhaps you could target your outreach efforts towards associations and groups focused on helping entrepreneurs, new business owners, business students, etc.
   
   What do you find bothersome? What do you like?

   There’s a lot of information on your “take a tour” links and pages.  It’s great if I have the time to read and click through all of the pages, although, more likely, most readers won’t have or take the time to read this extensively.  It’d be really helpful if there was some sort of overview summed up on one page.  Many sites that I visit have sort animated videos that outline their “big picture”.  I recommend you define your overall message in an elevator speech, and put these words to a video that can be played from the home page.

   I’d like to know, and this wasn’t made immediately clear to me as a viewer, whether your products will allow me to track specific leads, (i.e. through names, or e-mail addresses) or, does it simply allow me to track which marketing tools (i.e. Facebook generates the most site traffic)?  Some of your tertiary pages hint towards the fact that one will be able to target specific leads, but it’s not clear how.
   Please share any additional feedback/comment you may have.

   Your site is well put together.  You offer a white paper, links to social media, and the layout is visually appealing and seemingly well thought out.  The advice I offer above is supplementary to your existing site, but please don’t be mistaken – I think you’ve done an excellent job with what you have at this point in time.  My biggest piece of advice is to add the video feature that runs through your services (“see how it works!”) – before making any purchases, or even signing up for a free trial, I need to see this to make sure it’s worth my time and effort.

   As I said, great job overall.  It’s a fantastic start – best of luck to you as your business grows and develops.  

9. What do you think the site is about?
   
   
   The site provides a simplified way of creating marketing campaigns while zeroing in on a target market.  It also helps sales people generate warm contacts to help avoid “cold” phone and email contacts.
   
   
   Would you sign up for a free trial/free account? If not, why?
   
   
   I absolutely would, if I were in sales and needed this type of service.  It’s great to have any kind of help you can find when you’re in a competitive and sales lead driven business.
   
   
   What do you find bothersome? What do you like?
   
   
   There isn’t really anything that’s bothersome to me.  One of the things that I like the most is the fact that the trial is actually free and does not require a credit card.  I also like the easy to use and easy to read tabs.  It is very simple to navigate the site.  I like sites that are intuitive.

   Please share any additional feedback/comment you may have.
   I hope your site does well!
   

10. Thanks for the comments. Very constructive. We have definitely thought of using a video on the home page to be define our pitch.
     
    Thanks

11. Thanks for the comments. Dont worry leads are tracked in a very ethical way. There is nothing shady about it.
     

12. Thanks for the comments. Could you provide more informations on what you didnt like? What do you think of the tagline on the home page?

13. I mean the box itself should be a little darker. The text itself is dark and large but I would like to see the blue enhanced a touch.

14. I just looked at the site again, and I did find the “Terms of services” and “privacy”.  I had to look really hard.  The words do not show up easly due to the color being so close to the color of the background.  Also, the words are so tiny, which also makes it hard to see.  I think you should use a different color, one that will stand out more against the background color.  I also suggest that you might want to think about using a larger size font.  This way these links won’t be so easly passed up.  I hope I have been some help.

15. Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

    The site helps sales people track leads and potentially increase sales or revenues.  Not sure, but I think this is similar to some software that can be purchased for the same results. 

    Would you sign up for a free trial/free account? If not, why?

    I am not sure if I would try it.  Before I make a decision to try something for free, I would like to know what the monthly costs would be once the free trial period is over.  I tried looking for the price and could not locate what it would be.  Is it a monthly fee or just one price for the use of the site?
    I also did some research and this website is similar to the ACT software that can be purchased.  I am sure that your site offers more features, however that was hard for me to determine.  I also was able to determine that the cost for this software was on the average $200. 
    Once, I found out the price, I would have to compare to see what would better fit my needs to help grow my business.
    What do you find bothersome? What do you like?
    The biggest problem I had was trying to locate the cost of the website after the trial offer was over with.  I also had an issue with not having a FAQ tab.  When I am researching a website and have questions, I like to go there and see if my question is there. 
    I also had a hard time finding the privacy policy and the terms.  Its almost like you are trying to hide this information.  Maybe you didn’t realize that this information maybe be difficult for some of us who are visually challenged!  LOL
    I do like the concept and think tools like this are import to the success of a sales person or a company.  This website allows the sales person to give the customer that personal touch of knowing or remember the product that is used

    Please share any additional feedback/comment you may have.

    I would like to see you have some software or sites that offer that same time of product and compare them again what you have to offer.  I would also include the price for each product that you include.  This will also help a person make the decision to use your website.
     

16. # Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
    It seems to be an automated process to convert leads into customers and to measure the success of marketing campaigns.
    It seems a tool to centralized all the efforts done via twitter, facebook, linkedIn, etc. as well as more traditional media.

    # Would you sign up for a free trial/free account? If not, why?
    While there is a nice button that wants me to “try it free”, I can’t see how much will it cost after the trial is over.
    Also, it would be great to know from the start that the trial will be for 15 days, not when I have already decided that I was going to sign up.
    As a matter of fact, I confess I would have expected a trial of one month. With my busy schedule and daily work, 15 days may not be enough.
    It would be great also to add some video showing how the application works and what exactly does.
    
    # What do you find bothersome? What do you like?
    The site looks nice and the design is good. The graphics too, as well as the font face and the space is used wisely. Coding-wise, I would change and remove any Javascript but in general is quite clean. The blog seems to have some interesting articles and the product tour looks nice.
    The information is sufficient and clearly explained.
    The ability of having personal support is a plus, indeed.
    But what I really love, really, really love, is that I don’t have to give my credit card number in advance.
    If I had to say anything negative, it would be what I’ve said earlier: The button “try for free” should be “15 days free trial” and also I miss a link to the prices and costs of the product.
    
    # Please share any additional feedback/comment you may have
    As I said, a bit of video showing the application could help. Aslo, it is understandable that to download a white paper you want my details in exchange, but not every white paper deserves that honor. And certainly, not a document that tries to sell me this particular product!
    I would also like to know the terms of use and privacy policy, specially on how my leads are treated. If you have it, it is really hard to find.

17. $5 awarded to Sierra12346.

18. $5 awarded to sm3.

19. Feedback sought:
     

    Visit https://www.alsamarketing.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about? It looks like an automated system to measure the success of different marketing campaigns and also, to generate leads to customers.
    The visual work is done very nicely and clear. It makes it easy to understand what step to take.

    
    

    Would you sign up for a free trial/free account? If not, why?

    If I need this kind of product, I would certainly give it a try. I like the fact, that no credit card is required – installs comfort.

    What do you find bothersome? What do you like?

    I like the “take a tour” button. It gives you a lot of information. The tabs a very clear. However, you have to invest a great deal of time to go through it. I am not sure, if people actually stay on it to the end.
    On the other hand, it is very easy to navigate and that is encouraging.
    I did not easily find the price I have to pay, after the trial period. I like when crucial facts like price, method of payments and privacy police are clear.

    Please share any additional feedback/comment you may have.

    Overall, I like the website and I am sure your business will do very well.

     

20. The Tag line could be stronger.  “Marketing Automation” requires that you then provide a tab explaining what that means.  Overall, I think it’s a very intuitive site.  However, you could spend a little time making things a little bit more simplified so your potential customers don’t have to find explanations for the few items that aren’t so intuitive.  Your tag line should be something that explains exactly what the company does or at least be more catchy. Examples: (at the risk of sounding cheesy) “Marketing made easy” or “Your one stop marketing source”  or “Cold-calling just got warmer.”

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