One of the hardest things about internet marketing is the consistent creation of content. This is especially true if you lack the right tools for the job.
Regardless of how you look at it, coming up with new content is not a walk in the park. Once you’ve thought about how to start web business it’s the second hardest thing to do.
Creating content not only takes time but also effort and resources. Unfortunately, your audience can only see you as trustworthy if you can provide high-quality content on a regular basis.
If you do this they will come back to your website again and again while searching for something that they need.
The right tool will also help you know the direction you need to take when creating new content
With a variety of tools in the market choosing the right one for your needs might take a lot of time and effort.
Continue reading to learn about the best content creation tools for your business needs.
1. Haiku Deck
Did you know that an increasing number of people are resorting to tablets for their content?
This means you must provide visually appealing content that you can use to attract and maintain them.
Although you can do this using Microsoft PowerPoint, Haiku Deck is very much suited for the job.
As one of the best tools out there it will help you create some of the best presentations for your audience.
It also comes with plenty of fonts, themes, backgrounds, and layouts that you can choose from.
To arrange these, you just need to tap and drag the elements and features that you need. Once you are satisfied with the first page, you can move to the next.
As compared to other tools, it ensures that you focus on one idea at a time so you don’t mix things up
Since all your presentations are hosted online it will allow you to save everything in the form of videos or even export PowerPoint format for editing and offline viewing.
Haiku Deck Pricing
- Haiku Edu is $5 per month
- Haiku Pro is $10 per month
- Haiku Volume is $100 per month
Pros
- It provides effective presentations
- It has some of the best features
- It normally saves on its own
- It’s easy to use
Cons
- It can be a bit slow
- You can’t change the color of the text
2. Movable Ink
This is a unique platform that allows you to develop and improve the best visual experiences with users.
It’s designed for businesses that want to provide a unique experience based on the user’s preference.
Unlike others, it target creatives based on the user’s weather, real-time location, and device.
Whether you are new to email marketing or not their team will work with you to develop the best roadmap for all your email marketing campaigns.
Whichever dream you have, Movable Ink can help you make it a reality. Having several years of experience working with the best brands, it’s a tool that you can always trust.
Since they are constantly monitoring your campaigns in case they identify anything they will address it promptly and proactively.
It’s a platform that you can use to boost the personalization and creativity of your email campaigns and make them better.
So, if you are a digital marketer then Movable Link is the right tool for your needs. It will not only help you create relevant and unique content but also compelling visual experiences for your users.
Movable Ink Pricing
For comprehensive pricing plan, you need to contact the company
Pros
- Comes with amazing features
- It allows you to customize and personalize your emails
- It’s fitted with countdown timers
- This platform is quite flexible
Cons
- They should improve on how to provide clients with strategic guidance
- Some people have realized that it’s not as innovative as it seems
3. Thinglink
Nowadays providing thoughtful and well-crafted articles is not enough. Your content should be both media-rich and attractive so you can keep your audience engaged, and interested.
Thankfully, Thinglink is one of the best online tools meant to help you create interactive and engaging media content.
This amazing tool allows you to use a range of content in one place. Whether you want to show your content, photo, or video it has everything that you need.
The best part is that’s it’s easy to understand and start using. Because it concentrates on images instead of texts, it can comfortably support media content.
It also supports different literacy levels and multiple learning styles.
As a teacher, you can also incorporate it speaking and writing assignment
Thinglink Pricing
- Free trial plan
- Professional plan is $25 per month
- The premium plan is $125 per month
Pros
- It provides you with a fun way to share your learning
- It uses the best aspects of social media
Cons
You need time if you want to get its deep potential
4. Conceptboard
Conceptboard is an innovative, cloud-based management solution that takes care of remote and distributed teams.
Some of its main features include task management, document management, synchronous editing, and kanban board.
With its virtual whiteboard tool kit, you can mark up your files with drawings, sticky notes, and shapes.
From product development to interactive presentations, internal training to meetings, it supports a wide range of uses.
Apart from getting your project done with a remote team, you can use it to work in real-time.
It allows you to create a centralized visual hub and even get your teams on the same page.
If you want, you can zoom out to understand a bigger picture or even zoom in to specific sections of your project.
You can also communicate complex ideas or build visual frameworks it’s the right tool for you.
Among the things, it can help you do include business canvas projects, customer journeys, project roadmaps among others.
Further, you can use virtual tools such as sticky notes, sketches, arrows, and shapes to express yourself. You can also drag and drop images, PDFs, videos, and other files into the board.
Conceptboard Pricing
- Premium $6.00 per month
- Business $9.00 per month
- Conceptboard on-premises custom packages
Pros
- It works with around the world
- Organize projects together
- It saves you a lot of time
Cons
Sometimes it does not update all parts
5. Outgrow
Outgrow is a cloud-based content creation tool that caters to businesses such as healthcare, finance, health, fitness, and much more.
Its main features include conversion tracking, audience targeting, distribution management, and brand management.
With this tool, you can create, personalized recommendations to better acquire quizzes and lead engagements.
You can use Outgrow to develop things such as knowledge tests, ROI calculators, fun quizzes, and even product recommendations within minutes.
In addition, this tool comes with graphs and charts, lead management, and funnel visualizations.
You can also use it to create and send personalized emails and integrate them into software such as Marketo, Mailchimp, Pardot, and Hubspot.
Whether you have a tablet, desktop, or mobile it comes with several templates that are fully customized for these.
You’ll find over 300 pre-made pieces of content that are meant to boost your conversations. You just need to make a few changes to ensure that it matches your brand and you are good to go.
Outgrow Pricing
- Freelanzer quiz only is $14 per month
- Freelancer $25 per month
- Essentials $95 per month
- Business $600 per month
Pros
- It’s one of the best tools
- It has an amazing customer care service
- It engages potential customers
- It has different ways to formulate quizzes
- It generally appeals to a lot of people
Cons
- Calculators and quizzes should be split into different products
- It lacks editor design
6. Visme
If you are looking for a cloud-based content creation tool aimed at those with little or no experience, Visme is the right choice. The good thing is that it also comes in handy if you are pro.
Whether you choose to start with a blank document or choose one of their professionally designed presentations, posters, infographics, and banners you are good to go.
As a data visualization and presentation tool, it will help you make your content presentable and compelling. It can completely transform your content into attractive and appealing presentations.
Since it comes with useful management and organizational tools, it will allow you to sort and arrange the files.
In the same manner, it provides you with automation capabilities to publish content and streamline the presentation of materials online.
What sets it apart are the visual features that it possesses. Moreover, as you upload more content it will provide you with a wide variety of presentation tools, formats, and templates.
This will ensure every presentation has an attractive and unique new look. Apart from this, it offers a wide range of fonts, images, templates, and icons for the presenters.
Along with these, Visme features customization tools to allow you to get the most from your content.
For instance, after importing third party content you can curate it with the help available in the content.
Once you generate the content you can publish it on other sites, share it on different social media platforms, and download it in different formats.
Visme Pricing
- Individual Basis is free
- Individual Standard is $19 per month
- Individual Complete is $30 per month
- Business Complete is $30 per month
- Business Team is $90 per month
- Business Enterprise is by quote
- Education Individual is $25 per semester
- Education Classroom is $150 per semester
- Education School is by quote
Pros
- It has everything you need
- Its library has lots of icons, templates, and images to choose from
- Its templates of all shapes and sorts
- It does not have any extra cost
Cons
- Finding the right icon can take you sometime
- All images are downloaded into a zip which can be annoying
7. AnswerThePublic
If you are a content marketer then AnswerThePublic is a free tool that you need to take advantage of.
Coming with endless content ideas, it will ensure you never face a writer’s block again.
It will provide you with detailed keyword information and search so you can get everything you need to create that amazing content.
Apart from its free version, you can pay $99 per month and get more reporting options and unlimited searches.
If you want to get a feel of what it’s about you can start with a free version. Once you see the value you can migrate to a paid version and enjoy everything that it has to offer.
After entering the keyword, you’ll find all the questions that your audience may be asking about it.
One thing that sets it apart is that it works fast. It takes only a few seconds to run the report.
Plus, it provides you with a number of ways to put the results into good use.
You just need to choose the data based on your needs, hide what you think is not useful, and then change the excel version into the start.
Overall it’s a good resource for all your keyword ideas.
AnswerThePublic Pricing
- The free plan is $0 per month
- The monthly plan is $99 per month
- The annual plan is $79 per month
Pros
- You can get most of the features from the free plan
- It’s fast
- You can customize the results
- You can create pretty graphics
- You can save the reports and use later
Cons
- The save image feature can be a bit annoying
- It still lacks a mobile app
8. Portent Idea Generator
If you are looking for a fast way to generate a blog title and come up with content, this tool will not disappoint you.
Although it may not be as effective as other tools it still works perfectly well. It will help you generate content that your audience will love.
Since it’s very simple and easy to use you just need to feed in your keyword. It also boasts some personality and adds some little quips and jokes along the way.
By clicking the refresh button you can continue searching for more ideas until you get what you are looking for.
If you are experiencing a writer’s block then it’s an amazing tool to use. As compared to other content creation tools it explains the idea behind the title.
You’ll learn why certain ideas work and know about the headlines that attract readers. You can also press the repeat button to get a fresh new title as many times as you like.
Once you get the title you are looking for you may continue checking the software for more resources to help you with your content creation plan.
Additionally, it encourages you to have fun with your blog so you can get the wheels rolling as fast as possible
Portent Idea Generator Pricing
For pricing information visit the website
Pros
- It’s fast and easy to use
- You can come up with any headline you want
- You can always refresh until you get the right title
- It allows you to have fun
Cons
It lacks some features that you may need
9. Animoto
If you don’t have the money, time, and patience to buy a high-end video editing tool, Animoto is the right choice for you.
Animoto is online software that you can use to create and edit videos and also move them from files to photos.
It not only comes with unlimited possibilities but is also an ideal tool that you can use to create a product and use it for advertising and marketing purposes.
It’s very easy to use. Whether you are a professional or not you can use it to create a video very quickly.
This feature, therefore, makes it the best tool to start practicing how to edit and create videos.
Since you can use it to make videos from images it’s the most suitable tool for making slides and videos.
If you are a photographer you can use it to create presentations and videos and upload them to your social networks to impact your audience better.
One thing that stands out in this tool, is its drag and drop feature.
With this feature, you just need to upload the photos and videos that you want to include and move them to the pre-built templates.
It also features pre-built templates that will help you enhance your experience. You just need to choose the right template and then add all the videos, photos, and text that you need.
Animoto Pricing
- Personal Plan is $9 per month
- Professional Plan is $33 per month
Pros
- It’s very easy to use. You don’t need any prior experience
- It comes with a mobile application for both Android and iPhone
- It helps you create quality videos
- It allows you to share your creations in different social media platforms
Cons
- It’s not free. It only has a 14 day trial period
- It does not come with the option of making a single payment
10. EduGeeksClub
If you are looking for an attractive, user-friendly, and colorful content creation tool, EduGeeks is the right option.
EduGeeksClub is a dissertation writing service that concentrates on delivering the best quality.
As compared to others, it has a versatile list of services. Some of its services include dissertation, writing a research paper, thesis, and proposal.
With its range of features, it’s the right tool if you are looking for a regular content provider. One thing that sets it apart is the ordering process.
Since the website is fully optimized, you’ll get all the information that you need and make your order as fast as possible.
It will also ensure that it delivers well and meet your deadline. Once you provide instructions on time it will go out of its way to deliver.
It also provides you with perfect editing services. Their editors go out of their way to take care of the grammar, types, and any errors that may be found on your paper.
When it comes to customer support, it has the best. Featuring an easy to use live chat feature you can ask all the questions that you have at any time.
Their agents are not only kind but professional as well so you don’t need to worry.
EduGeeksClub Pricing
EduGeeksClub depends on the paper
Pros
- It’s quite easy to use
- They offer the best services
- They have the best customer care services
Cons
It can be a bit expensive at times
11. Placeit
Do you want to boost your eCommerce site but you don’t know anything about marketing web design or video production?
If yes, Placeit is the right tool for you. Having been around since 2013, Placeit has everything that you need for designing logos, animated videos, and templates.
It has a variety of digital device mockups and apparel that only takes a short time to develop.
Coming with easy to use logo makers you can set up your eCommerce store within minutes and strengthen your brand.
Apart from its logo designs and apparel, you can also use it to make flyers, business covers, business cards, and much more.
As one of the best tools, it uses to design and technology to create the best marketing and branding tool.
It’s also easy to use. You just need to go to the website and sign up. Once you are done, it’s simple to get everything that you need for your eCommerce site.
Among the things, it provides include design templates, mockup generator, video maker, and logo maker.
When it comes to video maker it offers several templates designed in such a way that they look professional.
It’s therefore a great way to promote your latest product or even share some moments with your followers.
Placeit Pricing
- Unlimited subscriptions for $19.95 per month
- Single Purchases where you pay what you need
Pros
- It’s simple and easy to use
- It provides a variety of mockups
- It has an excellent tool for creating videos
- It comes with several templates to choose from
Cons
It can be a bit simple for professionals
12. Powtoon
This is a presentation and animation tools you can use to create an engaging and more interactive content.
It provides a range of styles including infographics, cartoons, and whiteboards. Given that its web-based, you can access all your content irrespective of where you are.
Featuring a variety of features, media libraries, a clean interface, and a smooth user interface, this might be the right tool for your needs.
Apart from its free trial, it uses a subscription-based plan that allows you to subscribe to the features that you need.
To start making videos using this tool, you can either choose a professional, infographic, or whiteboard.
Next, it will present you with a series of scenes or storyboards and then give you structure which can either be personal, work, or education.
You can also access a training and tutorial structure that gives you a guideline and up to six scenes so you know what to include in the video.
Whether you decide to use a storyboard or full template, you’ll easily add your content to each scene.
Further, the scenes come with sample content hence you’ll be guided on how to present your content
Powtoon Pricing
- Pro plan is $19 per month
- Pros plus plan is $29 per month
- Agency plan is $99 per month
Pros
- It allows the non-experts to easily make videos
- It’s better than the slide decks
- It comes with good interface and tools
Cons
It can be a bit expensive
13. GatherContent
GatherContent is a content management tool that allows you to streamline all your workflow processes.
You can use it for different content marketing processes including creating a blog, launching a new website, and creating your landing pages.
As a user-friendly and creative platform, it allows you to plan, create, and approve all the content from one place.
It also helps you to take care of all your business and organization headaches. For instance, you can organize all your content needs and then break them down into different steps.
Whether, its assigning tasks to specific individuals or providing clarity, this tool will help you with everything.
You can use this amazing tool to get rid of any confusion by regularly updating the latest stage or status. You’ll also customize these stages for any project or work that you want to undertake.
Further, it features custom templates that you can use to create content for your team’s needs. For future reference, you can store all these in the library.
With its clean and highly collaborative platform, you can create and refine your content within getting affected by several chats and emails.
Whether you are an agency or an educational institution, it will help you deliver high-quality content without any hassle or headaches.
GatherContent Pricing
- The start pricing plan is $99 per month
- The scale pricing plan is $299 per month
- The transform pricing plan is $799 per month
Pros
- It makes your work easier
- It gives you control over page structure
- It’s quite affordable
- It provides you with robust workflow
Cons
- It’s a bit labor-intensive
- Does not have any ability to track down any changes
Selecting the Best Content Creation Tool
When it comes to selecting the right content creation tool for your business, there are a lot of options out there.
This makes it a bit challenging to choose the right one for your needs.
The tool you choose will help determine whether you achieve your content creation goals or not.
Since each tool comes with its own strength and weaknesses you must select the right fit your needs.
Here is how to choose the right one.
1. Know Your Goals
Before anything else, you must be clear about your goals. By doing this you’ll know how to measure the options that you have and whether they can satisfy your business needs.
Here are some questions to help you know whether you are on the right track
- What are you looking for? You must ask yourself about the results you are looking for and the amount of money and time you want to spend.
- What prompted you to search for a tool? Is there anything that pushed you or you were just looking for the right tool?
- What experience do you want your team to have? Given that your team will spend a lot of time using the product, you must know the experience that you want them to have.
You should give them intuitive and easy to use tool that would make their work easy.
2. Know the Challenges That You Are Likely to Face
If you want to select the right content creation tool you should know the core issues that made you start looking for one.
For instance, if you want to engage meaningfully with your audience, choose one that can help you with this.
3. Reputation Management
Depending on what you do, one of your main concerns should be the reputation of your company.
Since it’s in your best interest to engage your audience you should choose a tool that can help you boost your reputation.
However, you must have a measured, consistent, and tempered engagement that cannot ruin your reputation.
4. User Experience
Before a content creation tool can be beneficial it has to be user friendly. If you cannot get the basic functions then using the tool can be a bit challenging.
By choosing a tool with the best user experience, you’ll do everything that you need to do within a short time.
To find out this check out user reviews so you can see what they’re talking about. You also need to check the free trial and see whether it has what you need.
5. Return on Investment
At the end of the day, you should know the benefits that you get from investing in content creation tools. Are you able to justify the amount of money you spend on the tool?
There are two major ways to look at ROI measurements when it comes to content creation tools.
ROI from the increase in productivity. How many hours of work will you save by using the tool?
By getting a tool that saves you the time you can calculate the money worth of the time and then compare it with the cost of the tool.
ROI on the ease of work. You may also choose a tool that makes it easy for you to work so you can achieve your business goals.
6. Type of Tool
It’s also important to ask yourself whether you are looking for a multipurpose or single-purpose tool.
So depending on what you want to do and the complexity of your work, you should go for a tool that can make things easy to force you.
But overall a multipurpose tool is the best since you’ll not have to spend money on buying additional tools.
6. Future Plans and Expectations
Although you may start with small business, your organization may evolve into something big over time.
You should determine whether the tool has the potential for growth. You should choose a tool that you can scale even as your business grows.
7. Ask For Professional Help
Regardless of the size of your business, it’s not bad to ask experts to help you navigate through the selection process.
When looking for an expert you need to choose one that can help you select the right tools.
He should also help you design the process to ensure successful implementation. This is even more important if you are going to integrate the tool with other software.
8. Support and Relationship
Choosing the right content creation tool may also depend on the kind of support that you get from the company.
The ability to work with the company is a major determining factor when looking for the right software.
When considering this you should look for
- Technical support. Your choice tool should include 24/7 technical support that’s both attentive and responsive.
- Strategic planning support. This involves working with experts to create the most useful content for your business.
- Experience. The company should have experienced support staff that can help you with every query that you may be having
9. Pricing
When it comes to pricing there are several things that you must consider. First, you must check whether the tool has a free trial and the kind of features that it provides.
Second, you must ask yourself whether you are okay with buying a one-time license or pay every month for the service.
Frequently Asked Questions
Before customers buy anything online, content is the first thing they check.
From the very first time they make a search to the moment they make a purchase, it’s content that guides them through the entire process.
Without content, there would be no search results, web pages, product reviews, videos, or anything that helps people make buying choices.
Since customers are overwhelmed by buying options, its content that guides them all through. So without good content, all the other strategies may fall flat.
Well, this generally depends on your goals and needs. For instance, a small business looking to increase its customer base is different from a news website looking to boost its online presence.
However, you should expect brand awareness, authority, search visibility, and lead generation.
Before looking for a content creation tool you need to understand your real goals and then remain focused on them.
For instance, if you want to boost your leads then one of your goals should be to generate traffic.
This generally depends on what type of content you need, what you want to achieve, and the company you are working with.
But if you want to succeed, content creation should be the most cost-effective strategy for you.
While you can do content creation in nearly all the budgets you should consider the budget and other resources involved.
Also, due to the high ROI nature of the content, you should consider the return on investment vs. the initial amount of money that you spent.
This depends on the size of your business and the resource that you have. If you want to build the best content you may choose to go for the best brand.
However, you should make sure that the company you choose is the best.
This is perhaps the most important step in content creation. If you don’t analyze your content you may not know what’s working and what’s not working for you.
There are a number of data points that you need to check when analyzing your content. You should, therefore, choose the metrics based on what you want to achieve with your content.
Some of the things to track include page views, organic traffic, conversation rates, bounce rates, engagement rates, and audience growth.
There is a common misconception that once you create content people will just flock to it. Content is not something that once you build the audience will just come running.
In order to achieve both social media and search benefits, you must promote your content.
Some of the ways to do this include sharing it through social media platforms, sending it to email subscribers and sharing offsite content
Yes. This is to ensure that your audience gets a fresh piece of content. Apart from this, you can repurpose your content in different ways.
For example, you can repackage your blog posts into free eBooks and pass them to your audience. You could also use audio to make a podcast for your audience.
Essentially, you could repurpose one piece of content in 5 different types without having to fear a duplicate content penalty.
Conclusion
Yes, creating content takes a lot of effort, time, and resources. And with several tools out there in the market, choosing the right one can be a bit tricky.
Thankfully, if you know your needs you’ll end up with the right tools. Since these tools are cost-effective, they can significantly boost your business.
