Best Sales Funnel Software

13 Best Sales Funnel Software

If you’ve been a marketer, you understand that leads are always at different stages.  So depending on what you are dealing with, converting prospective customers into clients can take some time.

Thankfully, you can use always use a sales funnel. If used well a sales funnel can make the process easy by guiding your buyers through what they are looking for until they make a purchase.

The best sales funnel is made up of various marketing steps such as landing pages, social media marketing, and email campaigns.

They’ll allow you to increase average order value, create the best landing pages, and integrate payment getaway.

While using sales funnel software is the right thing to do, choosing the wrong one can slow your business down, prevent integrations, and increase developer time bugs.

Continue reading to explore some of the best sales funnel software, their key features, pros, and cons.

1. Kartra

Launched in 2017, Kartra has all the features that you need from a sales funnel tool. As an all-in-one software, it includes landing page builder, email marketing tool, opt-in forms, and lead database.

Kartra - Best Sales Funnel Software

In fact, its aim is to be the main tool that runs online businesses. It has DFY sales funnel templates and campaigns that you can edit to include your product name, branding assets, and even launch your sales funnel campaign.

Due to their checklist, you’ll find that Kartra is very easy to use.  Given that they have a step by step procedure you’ll find the process very simple.

Besides they have comprehensive offers that will help you save a lot of money.

Whether you are running a webinar or looking for the right tool, Kartra is the right tool. This software also has a page editor that you can use to build your pages.

Once you sign up with them you get access to templates such as squeeze page, sales page, and checkout.

The best thing about it is the mail. Featuring inbuilt automation, you can use it to create and send customized responses to your customers depending on their actions.

As a complete marketing funnel, every element is linked together to complete the system.  Plus Kartra will allow you to optimize the videos and add a call for action.

You can also see who is following your videos and track them

Kartra Pricing Plans

  • The basic plan is $79 per month
  • The silver plan is $149 per month
  • Gold plan is $249 per month


  • It provides almost everything right out of the box
  • Quite affordable hence suitable for beginners
  • Offers more customization features
  • Offers a 14 day 1 dollar trial test
  • Training portal with helpful tutorials


  • You might experience downtimes and bugs in its servers
  •  The more traffic you run the more you pay

Get Kartra Here

2. ClickFunnels

ClickFunnels is one of the best sales funnel software out there. There is nothing that you cannot do with this amazing tool. From making opt-in forms to creating beautiful sales pages, ClickFunnels has it all.

ClickFunnels - Best Sales Funnel Software

Just like other software, it’s very easy to operate. Featuring tools such as Facebook and email marketing automation you’ll easily move from one step to the next with relative ease.

Other than that it has a one-click upsell tool that will help you upsell to any shopper who visits your website. If you want to boost your customer base and business revenue this is the best tool to use.

Once a buyer is attracted to a good, this tool furnishes them with more options to choose from.  Boasting a drag and drop feature you can quickly create your landing page.

You just need to place a few graphics and edit the text to start selling. Although it’s a powerful tool you don’t have to be skilled to start using it. It comes with a lot of examples that make it simple and easy to use.

Plus, you’ll find a pop-up editor within the landing page to let you see how everything will look. Even if you are stuck along the way you can click the help button.

Overall this software is a good option for entrepreneurs and companies who are looking for a simple and straightforward system.

ClickFunnels Pricing Plans

  • The starter plan is $97 per month
  • Etison Suite plan is $ 297 per month


  •  It’ simple to use
  •  It has step by step procedure that you can use to develop your plan
  • All in one system
  • An easy data tracking feature


  • It’s a bit expensive
  • Does not have blog functionality

Get ClickFunnels Here

3. Wishpond

Founded in 2009 and based in Vancouver, Wishpond is an all in one software that focuses on managing leads and landing pages.

Wishpond - Best Sales Funnel Software

If you want to experience what it has to offer you can start out with a trial period. It has several additional tools that allow you to look at your leads and enable your customers to order more products from your store.

With this platform, you can test your own landing pages and generate leads. As compared to other platforms they’ve developed their pages such that you can increase your leads.

Coming with a wide array of templates, you can easily start the process of creating your landing page.  It also features a lot of information and training that you can take advantage of.

To help you nurture your leads it has some of the best email automation tools. From developing a new workflow to sending abandoned emails there is a lot that you can do.

You can also tailor or customize all your workflows based on your exact standards. To ensure that your automation starts exactly when you need it you can select from different conditions.

The best thing about it is that you can set up your emails within a very short time and check the leads later.

Although it comes with three pricing plans all its plans have a 14 day trial period to allow you to check whether you are doing the right thing or not.

Wishpond Pricing Plan

  • Starting out plan is $49 per month
  • Everything You Need is $99 per month
  • Rapid Growth Plan is $199 per month


  • Simple and easy to use
  • It has the features that you need
  • You can create all your landing pages within minutes
  • You can also automate email campaigns within a short time
  • Everything is customizable


They are Abit costly as compared to others

Get Wishpond Here

4. Kajabi

If you want to garner some interest in your products or services kajabi’s funnel and general marketing solutions are very important.

Kajabi - Best Sales Funnel Software

Its fully integrated landing pages will provide you with a professional user interface.  Other than that it has customizable checkouts for eCommerce, zero transaction fee, and the best shopping cart.

While Kajabi sales funnel software is not suitable for startups or small businesses it’s an effective platform to boost your sales funnel strategy.

It allows you to enjoy all the benefits by gathering all the marketing tools. It also allows you to create you paid or free video courses and even define the offers for the video courses.

Whether you want to create pipelines or funnels, this software is the best. Plus you can integrate those opt-in pages and payment checkouts to make it easy for your customers to pay for the products.

As a simple and powerful tool, Kajabi will provide you with the best solution for your online business. It has all the features to help you promote your services and expertise and all sell your online courses.

This way you can sell all your producers, services, and course and increase your product within a short time. What’s more, it has several options, sales, and marketing features that you can use on an autopilot.

While there are a number of features not found in Kajabi, it’s still one of the best platforms that you can use for your online business

Kajabi Pricing Plan

  • The basic plan is $149 per month
  • The growth plan is $199 per month
  • Pro plan is $399 per month


  • Highly integrated platform that has several tools
  • User friendly
  • Excellent customer care
  • Allows creates to easily market their goods
  • Comes with more customizable themes
  • Good email marketing tools


  •  Expensive as compared to other platforms
  • Assessment customization is limited

Get Kajabi Here

5. Leadpages

Leadpages is among the most popular sales funnel software for both big and small businesses.

Leadpages - Best Sales Funnel Software

Described as the most effective and affordable way to get the leads and connect with customers, leadpages will help you build alert bars and landing pages.

Unlike other platforms leadpages allow you to use over 200 free templates and 300 premium templates. The best thing about this platform is that it’s quite easy to use.

It allows you to build a landing page within 5 minutes. Even if you are on the go you can still update and change these pages.

While it’s not the best when it comes to building landing pages this does not mean it’s trailing other software in other features. You can also use it to market your business and collect leads through social media platforms.

With their built-in landing page builder, you can come up with a sales page fast.  They also have lots of advanced widgets that you can use to enrich your landing pages.

Besides these, they provide a Facebook campaign that allows you to market your business on Facebook. Once it collects data from Facebook it stores it. You can then develop your campaign by analyzing the stored data.

So, functionality-wise Leadpages is great. If you are looking for the easiest way to create beautiful landing pages with tons of integrations, advanced features, and A/B testing, Leadpages will never let you down

Leadpages Pricing Plan

  • Standard price pan is $25 per month
  • Pro price plan is $48 per month
  • Advanced plan is $199


  • Beginner-friendly drag and drop editor
  •  Easy two steps opt-ins
  • Built-in analytics
  • Good selection of widgets
  • Lead magnet functionality for asset delivery
  • Alert bars that allow you to add notification
  • No traffic limitations


  • Lack of customization
  • No enterprise option
  • Get Leadpages Here

Get Leadpages Here

6. OptimizePress

As one of the oldest page builders in the market, OptimizePress will help you create the best sales pages, high converting landing pages and good funnels.

OptimizePress - Best Sales Funnel Software

Whilst many builders focus on aesthetics, OptimisePress will help you develop your pages with marketing and conversion goals in mind.

In fact, you can use it to build and manage all your pages on WordPress. It’s a fully responsive tool with over 30 templates that allows you to create your pages with their drag and drop feature.

One unique thing about it is that it has both plugin and theme formats.

To help you create all your pages it comes with more than 40 elements that you can customize by changing different styles and options.

OptmizePress software also allows you to make any changes on your screen depending on the size of your screen. As a straight forward platform, you can use it to develop your pages by following very easy steps.

To create a page you just need to name it and give it layout. You should then choose a template and design it.

You only have to change the size, color, and text of the template to match your website features.

In a nutshell, OptimzePress will provide you with optimizes templates and professionally designed templates that you can use right out of the box. This means you don’t have to get a designer.

OptimizePress Pricing

  • The essential plan is $97 per 1 personal site
  • The business plan is $149 per 5 sites
  • Elite marketers is $199 per 20 websites


  • Perfect for building pages
  • Beautiful pages available for all purposes
  • Live editor very simple and easy to use
  • You can use the membership portal to create a membership
  • Integrations available
  • Secure plugins


  • Runs only on WordPress
  • Lacks in-built automation

Get OptimizePress Here

7. BuilderAll

BuilderAll is an all in one sales funnel software that has all the tools in one place. From sales funnels to autoresponders, CRM to heat map analytics, there is so much that you can get here.

BuilderAll - Best Sales Funnel Software

This software caters to business owners, product creators, affiliate markers, and website services.  Also, it’s a good option for those who want to develop websites that sell products.

Builder ensures that you not only attain more leads but also experience growth in your sales and improve your relationship with your customers.

With their Canvas Funnel Builder, you can map out your sales funnel and connect it to different sales pages. Once you choose the pre-made templates, BuilderAll will do the rest for you.

It’s also has dedicated local servers that you can use to host your videos, sales funnels, webinars, and websites.

The best part is that all the maintenance, backup, and security are done for you. This allows you to focus solely on your business.

Apart from creating online courses, you can also use it to make animated videos within a very short time and give your audience a good presentation

To test out whether it’s the best platform you can register for a free trial and get access to unlimited membership areas, drag and drop web builders, and mobile page loading accelerator.

Whether you have an established business or you are a new online entrepreneur BuilderAll is excellent software worth trying out.

BuilderAll Pricing

  • Builder plan is $19.90 per month
  • Marketer plan is $29.90 per month
  • The essential plan is $49.90 per month


  • Comes with over 30 tools all under one roof
  • Provides a 14-day free trial and forever free plan
  • Quite affordable as compared to other platforms
  • It’s preferable for entry free level entrepreneurs
  • Include a lucrative affiliate program
  • Activated updated with tools and features


  • The company is focused on adding more tools
  •  The tools and user interface should be more professional.

Get BuilderAll Here

8. Unbounce

Unbounce will allow your business to create landing pages that convert without hiring a developer.

Unbounce - Best Sales Funnel Software

Coming with a drag and drop feature it’s not only simple and easy to use but also has features such as sticky bars and pop-ups.

Although it may look a bit overwhelming at first, all its features are clearly documented and labeled.

Just like other software it has a 30-day free trial that you can use to choose the best plan for you. This way you don’t have to buy anything that you don’t need.

Unbounce comes with several landing page templates that are fully designed and right for your business. In fact, it features up to 100 templates that are industry-specific and highly optimized.

While this software comes with a number of templates when it comes to the finished product you have complete control.

With its simple drag and drop feature, you can add marketing texts, move elements around and include images, and even create calls for action.

It also allows you to see what your website visitors will see when designing the webpage.  This is very important since you can make any changes that are necessary.

Given that it has over 840 fonts you can do away with all those boring texts that use Helvetica or Arial. Without a doubt, Unbounce is one of the best software out there.

Unbounced Pricing

  • The essential plan is $99 per month
  • The premium plan is $199 per month
  • The enterprise plan is $499 per month


  • Quickly build and publish landing pages
  • Highly customizable
  • Great landing page builder
  • Split testing functionality
  • Excellent templates and third party sources


  • Form builders lack some key features
  • No rulers or grids when designing pages

Get Unbounce Here

9. GetResponse

If you are looking for the cheapest sales funnel software with a good autoresponder tool then GetResponse is probably the best.

GetResponse - Best Sales Funnel Software

While other platforms have an inbuilt email marketing service, GetResponse gives you access and options to carry out your advanced marketing activities.

It also has an AutoFunnel feature that you can use to create lead funnels, marketing funnels, and Webinars.

This will allow you to recover abandoned orders, sell your products, and convert your customers.

Apart from that, GetResponse has an Email Inspector that will show you how your email will appear in various devices and browsers.

This can really help you when you are getting an increasing number of email and smartphone user clients.

Plus, they will send you email marketing tips and educate you on some of the best practices to ensure that you are comfortable.

By using their drag and drop builder you can create an automation workflow and a user journey.

In addition, you can use their list building wizard to create forms and embed them on your website or create feedback forms, order forms, and sign-ups.

The most amazing thing is that they provide a one month free trial with unlimited plans.  If you are satisfied with their plans you can go for paid subscriptions and continue to enjoy their services.

Overall Getrespnse will provide you with a great third party integration, user experience, and free trial that has over 1000 contacts.

GetResponse Pricing

  • The basic plan is $15 per month
  • Plus plan is $49 per month
  • Professional plan is $99 per month
  • The enterprise plan is custom pricing


  • Easy to use software
  • Impressive third-party integrations
  • Solid email marketing features


  • Limited templates

Get GetResponse Here

10. ActiveCampaign

ActiveCampaign comes with advanced automation and nearly everything that you need in a marketing tool.

ActiveCampaign - Best Sales Funnel Software

As one-stop sales funnel software, it offers services such as third party integrations, unlimited emails, and several autoresponders.

As compared to other software its 14-day free trial does not require a credit card. Once you put in your company name, email address, and password, you are good to go.

While its dashboard may seem complicated at first, once you get used to it you’ll find everything quite easy.

It’s generally meant to help businesses manage campaigns, create professional emails, measure the performance of their campaigns, and track their customers’ behavior.

Some of its applications include lead capture form, drag and drop email design, website tracking, and social integration and tracking.

It also provides free customer service that allows you to enjoy phone support and live chat free of charge.

With its inbuilt CRM, you can connect all your email data and allow your sales team to work on the same fast.

Besides sending emails, you can use it to send personalized conversations to your website visitors and even control how Facebook ads are displayed.

If you’d like to centralize your marketing and serve your customers well it’s the right choice. But since it’s a bit advanced you must be patient and give yourself time to know how it works.

Activecampaign Pricing

  • Light package plan is $17 per month
  • Plus package plan is $49 per month
  • Professional package plan is $149 per month
  • Enterprise plan package is$229 per month


  • Has all the premium features
  • Many third-party integrations
  • Autoresponder options
  • Excellent online support
  • Extremely powerful automation
  • Thorough reporting
  • Great deliverability


  • Features can be a bit overwhelming
  •  Short free trial

Get Activecampaign Here

11. Convertri

As a standalone funnel builder, Convertri is WordPress based software that you can use to connect pages into funnels.

Convertri - Best Sales Funnel Software

It also has everything that you need to take new prospects until you convert them to new customers.

Since it has dynamic text replacement, it’s better than software such as Kartra and ClickFunnells. With its drag and drop editor, you don’t have to worry about sections or content blocks.

It can help you to pick any element and place it where you want. With this tool, you can convert your website pages into accelerated mobile pages.

Besides, its funnels builder technology will allow you to load pages faster whether you are using a desktop, mobile, and table.

Featuring a drag and drop system it gives you total freedom for design.  The best part is that it’s a great tool with easy to navigate funnels.

It also has several sales funnels templates hence you can easily choose what you are looking for.  You also don’t have to worry about security since it’s well taken care of.

It’s even reputed as being a fully-featured sales funnel that will provide you with myriad options for dynamic elements, page design, and editing the landing pages.

As compared to other sales funnel software using it quite easy. In fact, with its free form editor, you can play around and be flexible with the designs that you want to use.

Convertri Pricing

  • The standard plan is $59 per month
  • Pro plan is $69 per month
  • Agency plan is $199 per month


  • Very fast loading pages
  • Perfect for digital products
  • Recommended for beginners
  • Has reasonable pricing
  • Can be used to build a website
  • Money-back guarantee
  • 100% uptime


  • Limit in funnels traffic and pages
  • Not the best builder out there

Get Convertri Here

12. Instapage

Whether you want to develop effective landing pages or sell more, Instapage is the right tool for you. As a powerful and professional page builder tool it will help you do a number of things.

Instapage - Best Sales Funnel Software

Unlike other tools it’s hosted in the cloud hence you can easily access it whenever you want. With its features, it will help you sell more products, generate more leads, and attract your visitors.

Instapage is easy and simple to use hence you don’t require any coding skills. Having features such as analytics, heat map, and split testing tools you can use visitors’ information to make your landing pages more effective.

It also has over 80 high-quality templates that you can use to create your next landing page. This means you don’t have to start from scratch when creating a landing page.

Boasting effective form builder you can capture the right leads and create the right forms to help you capture all the information.

As one of the best tools, it has everything that you need for deep analysis. It will provide you with a summary of the data that will help you know how to go about your campaign.

More so, you can integrate it with lots of services such as WordPress, email marketing software, and a lot more.

Whether you are starting with a blank canvas or you want to use one of the templates you’ll produce the landing page that you need.

In fact, you can use it to position your landing page anywhere. Although it’s not the cheapest, if you are looking for an optimization oriented tool then it’s the right one.

Instapage Pricing

  • The core package is $69 per month
  • Optimizer package is $$99 per month
  • Team and agency package is $199 per month


  • The best drag and drop feature
  • Easy A/B testing
  • Built-in conversation analytics and goals
  • A huge number of templates
  • Tons of integrations with quality email marketing services
  • Ability to edit the mobile version


  • It’s a bit expensive
  • Widget list is a bit small

Get Instapage Here

13. Thrive Themes

Thrive Themes is a collection of plugins and tools that you can use to build websites pages, generate leads, and host courses.

Thrive Themes - Best Sales Funnel Software

Given that it’s easy to use you can use it to build your landing page or website within minutes. In fact, you don’t even have to master any skill to use it.

By using their pre-designed and pre-built templates you can start building your landing pages.  You can also build opt-in forms using a feature known as thrive leads.

To enhance your website you can use it to split test your landing pages, opt-in pages, and sales funnels. By using Thrive Architect plugin you can customize your WordPress post and landing pages.

It even gives you the ability to create your own designs from scratch. Once you open up a page you can either edit or even make the additions that you need to have.

Plus as front end builder it allows you to see your pages as other visitors would see it. If you are not pleased you can always make the necessary changes.

With Thrive Architect Feature you can create a call for action buttons and boost your click-through rates. Whether you are promoting certain products or creating a mailing list, the call for action will significantly help you.

Thrive Themes Pricing

  • Thrive Membership $19 per month
  • Agency Membership is $49 per month


  • It’s very affordable
  • It’s the best solution for developers and agencies
  • Several plugin options
  •  Fully responsive
  • Works perfectly well with WordPress


  • It’s a bit complicated
  • Some templates are no longer available

Get Thrive Themes Here

Frequently Asked Questions

1. What is a sales funnel software?

This is an all in one online marketing software that comes with all the things that you need to market, connect to different pages, and sell.

You can also use it to automate and even grow your business inside a platform without duct taping. It’s a tool that can help you create all the processes and steps that customers use before buying.

2. How can I create a sales funnel?

The main steps include designing a landing page, capturing customer data, and giving an upsell on the offer.

You also need to offer a downsized offer and repeat everything to make the process successful.

3. What is the best sales funnel software for my business?

Since there are several sales funnel software in the market, you need to choose one based on your needs. You should also consider the price and the size of your business.

4. Why is sales funnel software important?

Basically, your sales funnel software should help you illustrate the path that your customers are taking.

If you understand your funnel well you’ll know the places where your customers drop out and the holes that you need to fill. If you don’t know your sales data you cannot get the most from it.

This means you may end up making a loss.

5. What’s the main work of sales funnel software?

There are several things that sales funnel software does that need to be arranged, put into action, and tracked. If you are using different platforms doing this can be challenging.

Since there are multiple touchpoints with your leads, tracking them on different platforms could hard. This could lead to no or fewer overall conversations.

With this in mind having sales funnel software is very important for your marketing and online business strategy.

A good sales funnel software will ensure that all the processes are in one place. This will enable you to track down there effectiveness and check what you need to change.

Also, sales funnel software comes with a number of services and tools that you can always use to monitor leads, customers, and conversations.

When dealing with several goods it’s important to use effective sales funnel software. This will help you to organize your funnels, monitor the leads, and identify the ones doing better.

6. What should I look for in good sales funnel software?

Given that there are several sales funnel tools choosing the best one for your business can be a bit tricky. Thankfully, there are a number of things that can help you settle on one.

For instance, sales funnel software that you choose needs to be easy to use and accessible. It should also be user friendly so that you don’t waste a lot of time trying to figure out how it works.

Secondly, good sales funnel software should have customizable templates. This will make it easy to start the campaigns as soon as you sign up.

Besides, it should have automation tools that can help you to instantly send any information that you may want to send and build a stronger customer relationship.

7. What can sales funnel software help me do?

Well, a functional sales funnel software will help you create landing pages, provide templates, come with A/B testing, create opt-ins, create email marketing, and set up and organize sales funnels.

It should also tag your leads, create affiliate programs, and set up payment getaways.

8. How can I map my sales funnels?

If you want to map out your sales funnel before building them there are several software that you can use.

By using visualization software such as Funnelytics you can sketch everything out and even link the design to your builder.

How is social media linked to the sales funnel?

By using a social media platform you can easily connect with your potential customers and take them through into your funnel.

This way you’ll develop highly targeted and relevant content that solves their needs without appearing as if you are selling them something.

9. Why should I optimize your sales funnel?

Customers generally have several options. While you want them to buy your goods and service the sad news is that you can’t force them.  You, therefore, have to market.

If you don’t have an optimized and tight sales funnel you won’t know what your clients are looking for. Any wrong steps can, therefore, make you lose the business.

10. How can I optimize my sales funnel?

There are a number of ways to optimize your sales funnel. First, you need to concentrate on the areas where your customers are moving from one step to the next.

You can also use Facebook ad features to ensure that the ads appear in front of your customers.

A/B testing your landing pages can also help you attract more people and convert them into buyers.

You also need to change your imagery, language, and offers and even try to check out what your audience responds to better.

Besides, you should monitor your customers’ retention rate and check whether they come back or not. If you can focus on your brand and ensure that you give the best then your clients will not move away.


Whether you are just getting into the world of sales funnel or you’ve done it before, choosing the best software is critical. However, with several options, you can easily be bogged down.

Instead of feeling overwhelmed you make sure to choose a sales funnel software that can launch your business. Overall you should consider what’s important to you while looking for one. Best of luck.

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