When is the last time you received a mail and didn’t even bother to open it up? While research has shown that only 20% of all the emails are opened and read, up to 90% of text messages are read.
So, if you want to feel confident with your business marketing strategies using the best text message marketing software can significantly help you.
With text message marketing software, you can ensure that all your customers receive your messages without doing any heavy work.
You can use them to send bulk and personalized text messages and even schedule how often you want them to receive the messages.
You can either use them to automatically personalize the messages or just create the messages yourself.
Common Features of Text Message Marketing Software
- They allow you to simultaneously send messages to a large group of people.
- You can send scheduled messages at predetermined times to ensure that your customers open and read them.
- With text message marketing software, you can easily personalize your messages
- They have automated reply functionality to ensure that the messages you send were received.
- You can use them to send picture messaging such as videos, photos, and audio recordings.
So as compared to email marketing, customers are more likely to respond to text message marketing.
Here are the Best Text Message Marketing Software
1. Text Magic
This is a complete bulk text message marketing software preferred by most businesses out there.
As one of the best services, you can use it to send notifications, alerts, reminders, and conformations.
Whether you want to send short or long messages to your clients, employees, or partners it’s the right tool for you.
Plus, it will provide you with a secure, cost-effective, and efficient messaging service.
With this software, you can send all your text messages online, manage lists, and take care of important contacts.
To enable you to add text messaging capabilities for your daily workflows, it provides an SMS getaway. Its two-way chat feature also allows your employees and staff to communicate through chat.
Once you send an email to your distribution list it will immediately be forwarded as a text message to all the numbers found in your text list.
It will help you reach all your customers wherever they are and access over 1000 mobile networks in over 200 countries.
It also has an email distribution list that enables you to immediately be forward emails to the numbers on your list.
Unlike other software, it comes with a 30-day free trial so you can try it out first. So if you are looking for one of the best software then this is the perfect one for your needs.
TextMagic Pricing
It provides a pay as you go plan with the price per text being 0.004 pounds
Pros
- It provides a simple API Chat
- It comes with a chat window
- It’s a super friendly software
- It’s effective and quite easy to access
Cons
It can be a bit costly based on the text that you want to send.
2. Trumpia
When it comes to the world of text messaging Trumpia is a very important player. Whether you have a large or small business it comes with a variety of services to cater for your needs.
Its SMS getaway is perfectly designed. This will provide you with an easy to manage system that you can use to send millions of text messages to your staff, customers, and employees within a period of time.
Featuring a SaaS solution it will allow you to automate processes such as sending messages, collecting contacts, taking care of conversations, and engaging with your prospects.
Examples of businesses that it serves include retail stores, health care industry, fast food chains, credit unions, and fine dining restaurants.
With their centralized platform, you can use MMS, SMS, email, voice broadcasting and social media platforms to pass your information across.
Plus, it comes with shortcodes that you can use to send several messages per second with relative ease.
By keeping all your data safe it provides your business with the continuity that it needs. It also gives you access to data, contacts, features, and history.
As compared to other platforms Trumpia is more than text message marketing software. You can use it to reach your audience in a number of ways.
This allows you to cast your net wider, achieve much, and be able to capture as much as you can.
In case of any issues, you can reach them through email, phone, and an online contact form.
Trumpia Pricing
- Startup Plan is $285 per month
- Business Plan is $585 per month
- Mid Enterprise plan is $ 1,185 per month
- The large Enterprise plan is $2,285 per month
- Custom Enterprise Plan is $4,985 per month
Pros
- Provides a comprehensive list of features
- Provides easy to digest detailed reports
- Provides a multi-channel marketing
- Comes with a click-through tracking system
Cons
- As compared to others it’s a bit expensive
- It does not come with any free trial
3. TextUs
If you are looking for business class texting software then TextUs is probably the choice.
As cloud-based text messaging marketing software, TextUs is made in such a way that it will assist your service and sales team to pass information to the customers, leads, and candidates.
The best part is that you can use it to send and receive the messages through from both mobile and desktop
Featuring traditional mobile apps for iOS and Android uses and a web extension from Google chrome, passing the information is very easy.
With this platform, you can simultaneously send messages to up to 250 contacts.
You can also use their name merged message templates to send personalized messages to different contacts and get one conversation type of response.
The main features that they offer include uploading contact spreadsheets, message templates, messages scheduling, conversation, notifications, and personalization of the merged fields.
Additionally, it has an SMS to email forwarding that allows you to send text and receive messages even when you are offline.
Further, it comes with a multiuser login feature that allows you to view all the inbound messages.
With its analytics and reports, you can see a chart of messages that have been received, delivered, and even responded to.
TextUs Pricing
To get their contact pricing, contact them through their website
Pros
- You can easily use it just like your regular mobile phone
- It allows you to easily connect with your candidates
- The staff is highly skilled and very much attentive
- It’s easy to track all your communications
Cons
- Using it to track your metrics is a little bit easy
- Keeping up to date with the members is a bit hard
4. ProTexting
ProTexting is text message marketing software that will effectively help you reach your current and potential customers.
As one of the best text messaging marketing tools, it allows you to text so as to win contests and add contacts for future marketing.
If you want to build a bridge between you and your clients it will help you create a two-way dialogue system. You can start by sending a welcoming message before adding auto-responses or surveys.
One area that this system excels in is reporting. It provides reporting features such as reports in inbound responses to help you measure and see how your interactions with the customers have been.
If your messages haven’t reached your audience or they are going to spam your audience you’ll get delivery information within a short time.
Other than that, it has keyword reports which show you all the subscription information and some of the most popular keywords out there.
This allows you to monitor your customers as they join or leave the network.
Furthermore, it comes with multimedia and auto campaign messaging to ensure that your marketing campaigns are a success.
With this platform, you can schedule your messages and even plan ahead for big events such as Christmas and thanksgiving. You can even send your customers gifts and coupons.
ProTexting Pricing
- Worldwide Starter is $49 per month
- Worldwide Economy is $79 per month
- Worldwide Business is $149 per month
- Worldwide Pro is $299 per month
Pros
- It provides a comprehensive feature set
- Offers impressive reports and analytics
- No long term contracts
- Covers a wide range of U.S carriers
- Provides mobile keywords
- Offers shortcodes
Cons
Mobile surveying and voting are a bit expensive.
5. SimpleTexting
If you are shopping for a simple, user-friendly, and affordable text messaging platform for your marketing needs, SimpleTexting will not fail you.
Coming with all the tools that you need, it’s the most flexible text message software with flexible plans to suit your budget needs.
Unlike other services, its plans provide unlimited keywords and you can also enjoy a 14-day free trial to see whether it works out.
Once you register for a free trial, they’ll take you through the platform and show you how to send messages, add contacts, and even create keywords.
You can either use an existing list or even come up with one from the scratch.
You can also create an auto-response that your audience will get once they text your keyword.
With its user-friendly interface you can easily create messages and create keywords, and send an auto-response.
In case of any issues, you can get in touch with their customer service through phone, live chat, and even check through their texting academy for any queries.
If that’s not enough, they have a blog that includes best practices, industry guides, marketing tips, and even how to use their features.
With its analytics, you can track data such as how many users are clicking the links, the number of subscribers that you have, and the texts that you’ve sent and received.
SimpleTexting Pricing
- The free trial is free
- Paid subscription starts at $45 per 1000 credits
Pros
- Offers message personalization
- Provides you with the best mass texting
- It has the best reporting and analytics
- Autoresponders to send users automated messages
- Provides a two-way messaging system
Cons
- Replicating a campaign is bit hatred
- Small limits of characters used per credit
6. Skipio
Started in 2016, Skipio is a fully-featured text message marketing software designed to serve enterprises, agencies, and other businesses.
As an online SMS service, it provides mobile keywords, ends to end solutions, contact management, scheduled massaging and mass texting, all in one place.
It prides itself on being easy to operate system. Even if you don’t have any technical knowhow you can comfortably use it.
It’s, therefore, the best system for small businesses looking for text message marketing services.
It will not only grow your business but also teach you the effectiveness of text message service. If you want to grow your customer base then it will be highly beneficial.
Unlike others, it comes with a range of services to enable businesses of any size to communicate with their customers in the best way possible.
From drip campaigns to smart campaigns, it will help you do all these. Besides, it allows you to monitor the success of your campaign and check whether you are succeeding or not.
With these amazing features, your clients can enjoy two-way communication. You can also respond to all their queries.
Since it offers unlimited one on one messaging any business that wants to engage its customers can benefit from it.
Overall, it’s a highly effective service for both small businesses and big organizations out there.
Skipio Pricing
- The essential plan is $99 per month
- The premium plan is $199 per month
- The lead nurturing plan has a custom pricing system
Pros
- It offers a 2 way messaging
- It has a contact management system
- Provides mass texting and message personalization
- It has mobile coupons
Cons
- It’s featuring shortcodes
- Does not have mobile coupons
7. EZ Texting
EZ Texting is a text message marketing tool that allows you to get all the contacts and send those contacts bulk SMS messages.
Coming with every tool that you need, you can rest assured that it will never disappoint. It has flexible packages to suit every business regardless of their sizes.
In addition, it has a 14-day free trial. This means, before committing your money you can test it to see whether it’s the right service for you.
While this software is mostly used for marketing purposes, you can use it to leverage the power of their text messaging to meet all your business needs.
These may include interacting with the members, promoting events, collecting donations, and interacting with other members.
This platform allows you to come up with the right keyword to target your customers. As more and more people are reaching you, you can consolidate all your contacts in one place and generate a list.
As one of the best platforms, it will allow you to engage your customers in a personalized, efficient, and flexible manner.
Given that it has reporting and monitoring features, you can gain detailed insights about your audience engagements including how often contact is sending text messages and how much money they are earning.
EZ Texting Pricing
- Plus pricing plan is $39 per month
- The select pricing plan is $75 per month
- The elite pricing plan is $ 119 per month
- Pro pricing plan is $200 per month
- The bronze pricing plan is $200 per month
- The silver pricing plan is $800 per month
- The gold pricing plan is $1600 per month
Pros
- Clean interface that you can use to send messages faster
- iOS Web and email confirmation
- It allows you to use the main company VoIP line
- It will ensure that your cell phone remains private
- They are affordable as compared to others
Cons
- The initial login page can be a bit confusing
- It does not come with any tutorials to use
8. SMS Magic
If you are looking for all-round business SMS software, this is the right one for your needs. By merging your salesforce it will help you create the most suitable path for communication.
Whether you want to send or receive bulk messages it’s the right tool for your needs.
In fact, you can use it to create SMS campaigns of up to 50K of your contacts. Since you are able to create customizable templates scheduling future messages becomes easy.
With its customer portal, you can monitor and analyze all your message data, opt-outs, and responses so you know whether you are on the right path or not.
Unlike others, it has over 700 networks across 190 countries to ensure that messages are sent and delivered in a timely manner.
Since security is their top priority, it has a 2 faster verification system that uses OAUTH to ensure that you are only getting authentic messages.
Once you configure a default country code you can send messages to all your recipients.
You can also use it to identify who is sending you the message since their number will appear once you receive the message
Besides, it allows you to send bulk SMS to a list of object records and one SMS from an individual object record. Once you add them to your page layouts you are just good to go.
SMS Magic Pricing
- Start your conversations plan is $50 per month
- Grow your conversation plan is $100 per month
- Custom plan, contact the website for a package
Pros
- You can schedule all your text messages to be sent later in the day
- It provides all types of communication
- Its workflow design is very easy to design
- Comes with a number of templates to use
Cons
- Printing the entire text conversation is a bit hard
- It does not have a reply option
9. Pony Express HQ
Pony Express HQ is a text messaging platform created for both small and large businesses.
Whether you are using a tablet, computer, or phone, it will enable you to send and receive text messages online.
Given that it’s affordable, regardless of the type of business that you have, you can still enjoy their services.
You can send your campaign messages, text messages, alerts, notifications, reminders, and even conformations with ease.
Once you sign up for an account you’ll get a local or toll-free phone number. Next, you’ll select the right plan for you before sending your first 100 free text messages.
The best part is that you can do all this free of charge. As opposed to other platforms, you don’t have to sign up for long terms contracts or pay hefty monthly fees.
Instead, it’s a pay as you go service that you only pay for the service. It helps you to send scheduled messages at your own time and text messages in real-time so your customers can get them as soon as possible.
Other than that it streamlines sending of news, updates, reminders, and promotions via your mobile phone.
To save time, you can create a message and save it in template form. You can also customize one using preexisting templates. You can even add emojis to make your messages attractive.
Pony Express HQ Pricing
- Free trial
- 250 message credits
- 1000 message credits
- 2000 message credits
- 5000 message credits
- 10,000 message credits
- 25,000 message credits
Pros
- It offers a two-way messaging system
- It provides message personalization
- It has mobile keywords
- It has contact management
- Comes with mobile coupons
Cons
You can only upload 200 contacts per group
10. DialMyCalls
DialMyCalls is a text messaging software used by religious organizations, educational institutes, and businesses to send messages to a group of people.
From emergency notifications to general messages, DialMyCalls is one of the best tools to use when you want to send bulk messages within seconds.
With its well-designed interface, it’s easy enough for anyone to sign up and send messages.
You can also use their login feature to break your contacts down into groups so you can send messages fast.
Apart from the message broadcast, it offers a 2-way long code message and variety of numbers that you can use to communicate on one on one with your contact groups
Whether you want to create text templates for specific service or just facilitate quick communication, it comes with everything that you need.
You can also organize and add several email addresses and phone numbers to individual contact details such as mobile, email, work, and a lot more.
Besides, it has an application programming interface that allows you to integrate it with several third parties apps such as Freshdesk, Hubspot, and Eventbrite.
The best part is that it has a free trial that you can try out to see what they offer.
DialMyCalls Pricing
- Monthly plans are $7.49 per month
- Pay as you go plan is $10.00 per 140 credits.
Pros
- It comes with an easy to use interface
- It’s easy to integrate with other platforms
- You can schedule all the outgoing calls and messages
- It has a free trial that you can try out
Cons
It does not have support for external area codes
11. Textline
If you are looking for a texting app that allows you to text customers right from your computer, tablet, or even phone, this is the right tool for you.
Since it’s cloud-based software, you can use it on the go. It allows you to deliver innovative services by effectively replying to your customer messages.
In fact, you don’t have to install other apps as you can text all your existing contacts through a set mobile phone number.
To ensure that your customers get an excellent platform it has a responsive web app. It features things such as emojis, whispers attachments, and other power tools and reminders.
The good thing is that you can respond to your customers’ messages wherever you are. With its whispers feature, you can allow internal discussion within the flow.
These features also allow you to handle your customers and even offer internal feedback Further you can create reminders for future conversations with other people.
If you want to speed up your workflow you can always remind yourself about a conversation you have with the customer and even follow up.
It also has shortcuts that you can use to speed up your workflows. To provide you with text messaging capabilities, they will provide you with a new textile phone number for your local area.
Textline Pricing
- The limited plan is $35.99 per month
- The standard plan is $65.97 per month
- Pro plan is $199.95 per month
Pros
- As compared to others its quite affordable
- It’s very easy to set up and use
- They are very responsive if you need any help
- It’s good for record-keeping
Cons
- Does not have phone service
- Emails are likely to get lost inside the inboxes
12. ClickSend
dIf you are looking for software that will help you combine multiple channels at the same time then ClickSend will never disappoint you.
With ClickSend you can combine phone, email, or even fax to manage your marketing campaigns.
For instance, you can send someone full details through their email system and short message system at the same time.
From letters and fax to SMS and rich messaging, ClickSend will provide you with a full messaging suite of communications products
With their set of a powerful and flexible set of sound network systems and SMS APIs software, sending messages to customers, individuals, and organizations has been made so easy.
It not only has the ability to add bulk messaging opportunities but also facilities SMS integration to ensure that you can always communicate to your customers anytime you want.
It also allows you to pass information about CRM, staff restoring purposes, reminder notices, sales follow-ups, IT alert systems, consignment delivery notices, and E-commerce systems.
Other than that it provides you with the ability to post things on Twitter and Facebook so you can remind, notify, and alert your customers about your communication needs.
Boasting an MMS capability, you can easily send photos and videos to your customers instead of SMS messages with relative ease.
Once you sign up you can try out their 50 SMS free trial to see whether it’s the right one for you. Overall, it’s a very professional service that you need to try out.
ClickSend Pricing
- Under 2k estimated messages are $0.0195
- Over 2 k estimated messages are $0.0163
- Over 10k estimated messages is$0.0130
- Over 100k estimated messages are $0.0091
- Over 200k estimated messages you need to contact them
Pros
- Provides you with free delivery reports
- Fats message delivery services
- Automatic opt-out handling
- Amazing free 24/7 support
- Bulk upload of messages
Cons
The reply to the messages does not trigger API requests
13. SlickText
SlickText is a unique message marketing software that provides dynamic SMS marketing such as mass texting, keywords, and reminders.
If you are looking for a tool that can help you steer and build traffic, this is the right choice.
As very user-friendly software, it will provide you with a plethora of text messaging and reporting features designed to give your business a huge boost.
With its intuitive interface, you can facilitate two-way communication with your contacts and manage all your mobile marketing campaigns with relative ease.
You can also use it to device SMS campaigns to target quality customers. This will help you get customers who are likely to convert instead of other people who may not even be interested in what you are doing.
It generally comes with a variety of tools and communication capabilities meant to grow and boost two-way communication with all your contacts wherever they are.
Unlike other tools, you can use it to deliver personalized texts and messages that are relevant to your contacts.
The best part is that it goes the extra mile by helping you create messages to your customers on their birthdays and other anniversary celebrations.
Featuring a wide range of reporting features you can closely monitor your message marketing campaigns to confirm whether it’s working or not.
Besides, their top-class customer support are not only knowledgeable about their products but also provides the best services.
Regardless of the question that you ask them, you’ll get a report as soon as possible.
SlickText Pricing
- The basic plan is $29 per month
- The Step-up plan is $49 per month
- The Lil Bro plan is $79 per month
- The Big Bro plan is $139 per month
Pros
- Allows you to send mass text messages
- You can schedule your messages and send them when you want
- Comes with free rollover text
- Provides personalized messages
- Has a 2-way messaging services
Cons
It’s a bit expensive as compared to others.
Frequently Asked Questions
While sending a text a message is very easy, sending bulk and well-timed messages to a group of contacts and monitoring and capitalizing on the results can be a bit hard.
This is where text message marketing software comes in. With the right message software, you can send all your bulk messages in a scalable way and help your company get started with its marketing needs.
It allows you to create, send, and manage all your text messaging campaigns. Since it’s purchased as a cloud-based solution, you can always log in and use it wherever you are.
Yes. Text messaging software is not only an effective but also an affordable tool that you can use to expose your business to your target customers.
While the older businesses may be a bit hesitant to try it out, a recent study showed that most businesses are likely to accompany their calls with text messages.
You should, therefore, not make any assumptions. You just need to start using it and see how everything goes.
Yes, depending on where you are you might be surprised that there are several rules and regulations for sending messages.
For instance, some countries require you to have prior written consent before sending any message to your customers.
While making an inquiry, you may ask them to be part of your business campaign so that the message does not come as a surprise to them.
What are the other benefits that I can enjoy from text message marketing software?
Text message software will provide you with digital data that you can always analyze to get insights on what your clients’ needs and wants.
For instance, if you want to test marketing messages about a product marketing automation will allow you to run A/B so you can see the type of message that generates the most interest.
Another benefit is that text message software will significantly improve the results of your calls.
This means that once a prospect signs up for your newsletter you’ll first test them out by sending messages to see if they are the right prospect for your business.
Text message software will also allow you to score leads depending on their behaviors. You can, therefore, follow up on the prospect that scores more.
There are several types of text messages that you can send.
For instance, if you have big sales events coming up, you can use your text message software to invite your customers for special promotions.
You can also use the software to send a message to a segment group of people. This will enable you to tell your customers about a fresh deal or a deal that’s just around for a specific limited time.
Further, you can use this software to remind your customers about any upcoming event at your business including live music or even special offers.
It’s important to send messages in such a way that you don’t bother your customers will so many messages and you don’t always forget about them.
If you want your customers to be well informed 1 or 2 messages a week is just right for them.
You can also send your messages to different segments. You only need to ensure that each one of them gets the messages only once or twice a week.
But the best way to go about it is to test the frequency so you can see what works well for them.
While push notifications can only be sent to the users who have your app, sending SMS does not require the use of any app.
This means that a lot more people can always receive text messages. While not all phones can download apps, almost all cell phones can receive a text message.
While a long code is the normal phone number short code are phone numbers which are only 6 digits long.
These codes are therefore suitable for customized marketing messages.
Yes. As a matter of fact, most text message marketing software comes with this feature. You should, therefore, personalize your message so as to pass your point across in a better way.
You can actually personalize the audience, and also send frequency and time. You can create a truly personalized message by leveraging the merge tags and uploading your audience list.
The answer is yes. With most text message software you can text landlines, VoIP numbers, or even registered local numbers.
In fact, doing this does not require you to have any magic. You just need a simple text.
Should I get my text messages to other marketing channels?
While many marketers treat SMS as a totally different channel, if you want to get the most from it you should coordinate with other engagement channels.
You can connect it with push notifications, emails, and mobile wallet passes so you can increase the effectiveness of your marketing campaign.
Wrapping Up
So which is the best message marketing software to use? Well, the kind of software that you choose will ultimately depend on your business needs and whether it’s affordable.
With several of them in the market, it’s important to search well so you can choose the best.
