Obtaining a large number of followers on social media is not easy. You’ve got to have great content, share it across your social media branded accounts, and strategize when to post across different time zones for maximum reach. But knowing “when” to post for your business is the keyword here.
So you want to grow your brand and reach as many people as possible to hit big sales in the long run?
The best way to go about it strategically is to know when to post your business content across relevant social media platforms to reach your target audience.
In this article, we will talk about strategic times when each of your business content should go live on different social media platforms.
Analyze Your Social Media Pages
First, you’ve got to analyze your page data on-peak hours when your customers and followers flock their social media pages. The best time to post content for your business is when at least 80% of your followers and customers are online.
Each social page will have ideal times that work best for the users, social purposes, and business. To target a wholesome group, you’ve got to adjust to your audience tastes’. Find out what they like and what they’ll most likely engage with and not just scroll through your content.
For example, posting on Facebook is different from posting on Instagram plus it would help if you considered the various time zones for maximum reach. It’s not easy, but you can quickly adapt once you learn how to utilize your social media analytics.
When to Advertise on Social Platforms in different Time Zones
If your product is famous, you want to target different countries for more sales. To achieve your daily target, start by setting out four different messages to hit all-time zones. If your business is located in the US, for instance, you’ll need to target US and Canada social media users in EST time zone. Here, the largest number of social media users in New York and Toronto.
In Europe, you may want to target the largest number of social media users in London, so ideally, this is the GMT zone.
Alternatively, you can use social media analytics to get accurate locations on your customers’ social media usage. With this data, you can plan the best times to get your content out there on relevant social platforms for maximum reach.
1. Best Times to Post on LinkedIn
LinkedIn is often used during work hours for business engagement with most professional individuals looking to expand their networks. To attract users on this platform, make sure your business is around career growth with stuff like training and recruitment, online courses, or IT products. The ideal time to post on LinkedIn is 10 a.m. to 11 a.m.
The best days to post on LinkedIn for business engagement are on weekdays from Tuesday, to Thursday. Weekends don’t work well on LinkedIn as most professionals are out of office.
2. Best Times to Post on Instagram
If you’re marketing on Instagram, most users go online around mid-morning to lunch hour, and in the evening, after work. So the best time to post for your business is between 11 a.m. to 1 p.m. and in the evening between 7 p.m. to 9 p.m. when Instagrammers go online using their mobile phones.
To target maximum Instagram followers, post on Monday, Wednesday (highest engagement), and Thursday. On weekends, target Saturday at 5 p.m. as this is the best time for Instagrammers.
Sunday is worst day to post anything on Instagram since it’s a lazy day and most people either sleep in or go out to brunch with friends and family.
3. Best Times to Post on Twitter
Twitter is a unique platform because it carries everything – from politics to movies, comedy, teenage tantrums, and business promotions. To engage the right audience, you need appealing content that attracts like-minded people. You can go the extra mile by getting social influencers to boost your ads to their massive followers with tailor-made #hashtags.
Once you gather a substantial number of followers on Twitter (1k and above), the best time to post for business is between 12 p.m. to 1 p.m. on weekdays to grab career people’s attention and maximize on engagement.
Wednesday is ideal for business engagement posts. Avoid the weekends since traffic is slow since most people are on weekend mode.
4. Best Times to Post on Facebook
For maximum reach on Facebook, business posting is between 1 p.m. and 4 p.m. on weekdays between Wednesday and Friday. Many Facebook users log in to their pages during downtime at work, which is usually during lunch hour through to the early evenings after work. On weekends, schedule your posts between 2 p.m. to 3 p.m. on Sunday.
Weekends get the highest number of users on Facebook.
5. Best Times to Post on YouTube
YouTube receives visitors every waking second, but you can schedule your videos from 1 p.m. to 4 p.m. to target the afternoon and evening viewers. Weekdays are ideal for most viewers, but you’ll get most viewers watching videos on the weekends between 9 a.m. to 11 a.m.
Most viewers either go to YouTube to watch how-to- videos or stream movies. Make sure your content is impressive with catchy headlines and a great intro. Request viewers to subscribe and like your YouTube channel to get notified every time you upload a video.
Manage Your Competitor’s Timing
The best time for your business to post on social media greatly vary with your preferred platform and the time zone where most of your followers are located.
While the times highlighted in this post contain general average views, you can use social media analytics to measure accurate times and days to post for your customized audience.
Don’t forget to check out your competitor’s posting timings on different social media platforms. Notice when they’re silent and use those moments to sneak in your products and services. You can custom-make your ads with the same color scheme to attract a broader audience.
Find out what makes your competitor’s products gain massive traction on social media and use those tips to improve your social media engagement.
Social Media Managing Tools
Once you create content to post on social media, use scheduling tools like Hootsuite and Buffer to schedule your post for different time zones.
These tools help you reach followers any time of the day, even when you’re busy or sleeping, but its day time in other time zones.
Finally, monitor your social media engagement frequently and analyze your social data to develop the best timing to post your business ads on various social platforms.
Every brand is different, so post timings and benchmarks differ depending on the industry and social media platform.