Elegantly styled accessories that make wearing boots easier and more attractive.
Target Audience: Cuff It: women of all ages, Sportz; active men and women (bike riding, horseback riding, skiing, etc), Kidz: active children ages 3-10
Website URL: www.bootlegzlegwear.com
Feedback sought:
- What do you think of the website? First impressions?
- What do you think of the ordering process?
- Did you like the intro video?
- What do you think the site is missing?
About Bootlegz®:
Bootlegz® is a fashion accessory brand and features a collection of elegantly styled accessories that make wearing boots easier and more attractive by taming a woman’s leggings, jeans, cords or any other pants in her wardrobe.
The first product in this revolutionary line is Cuff It, a sleek, versatile and adjustable wrap suitable for anchoring skinny jeans or bulky sweatpants to a woman’s leg. Simply wrap Cuff It where the help is needed and secure with the Velcro® closure to eliminate the common pooch that often appears when wearing boots, making boot wear more enjoyable and less frustrating.
With comfort as the main priority, Cuff It features fully functional soft blend material made to work around the clock; the body is 92% nylon/8% spandex and lined with the Bootlegz® signature print on 94% polyester/6% spandex material. Cuff It is available in two styles to accommodate different needs: Cuff It Narrow is 2†wide and Cuff It Wide is 4†wide; both are sized S/M and M/L. Retail prices range from $20-25. The Bootlegz® team is currently finalizing two additional styles, Cuff It Sportz and Cuff It Kidz, both scheduled to launch this year.
What do you think of the website? First impressions?
The home page has a lot of wasted space. But nice color.
What do you think of the ordering process?
I think a order button needs to be on your tool bar, you may want to put order numbers on the products that would be easier for customer to refer to. View cart & Checkout are fine.
Did you like the intro video?
The video went a little to fast you need to slow it down hard to catch what its about and maybe make it longer. Has a nice trade show setup.
What do you think the site is missing?
Put more in the gallery, want to see more on just the product. give a better front & back view, maybe show a video of someone using the product, give testimonies of people who own the product.
All in all the site looks professional, I like the colors, you might want to setup with a Paypal & Alertpay and give those options on checkout.
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