Safer, Greener & Affordable – Unlimited Online Backup & Recovery.
Target Audience: All Windows PC Consumers.
Website URL: www.digitallifeboat.com
Feedback sought:
1) Visit https://www.digitallifeboat.com/. What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
2) Is the value proposition clear?
3) Are you encouraged to sign up for a free trial/free account? If not, why?
4) How do you think the site compares to other similar sites/competitors like carbonite.com and mozy.com?
5) Please share any additional feedback/comments you may have.
I like the clean uncluttered design of this page. It exudes professionalism, that needs no hype and is confident enough not to use hype. I’m immediately drawn to it.
It’s always a relief NOT to see the canned public domain photos of happy computer users!
You always gain my confidence when:
1. The home page is a page I do not wear out my index finger scrolling through
2. Trial is exactly that, no credit card required. And Bonus!
3. An actual brick and mortar address is clearly published at the bottom of the page!
The first button I hit was the Blog. I was pleasantly surprised that, that too is not your average filler, huh too bad I didn’t see this before November 1st !
You should perhaps add a price/value point comparison chart with mozy.com and carbonite or even Norton. Even if you do not have identical services I think that is a plus as your rates are very competitive and they are exactly what most people need. I would subscribe myself but am budgeting tightly right now.
The only other thing I can think of is to perhaps add a FAQ button to give a short version of some of the information you provided in your blog with links back to the blog. All in all a very good site!
The first thing I notice about this site is that it tells me exactly what this site is about on the home page. It gives me a price for the year and I like how at the bottom of the screen I can see how many files are already being protected, giving me an idea that this isn’t the first time someone has visited the site.
It is important to me that anyone dealing with my personal information has a physical address, and I like how that is listed on the home page and I don’t have to click through a whole heap of links to find this information.
I like the graphic of the computer and the images surrounding it, it reminds me of everything I have stored on my computer and that I really should consider how effective my back-up process is. I noticed the “click to learn more†button over the computer and clicked on this and watched the video which emphasised the impression I got from the graphic. I clicked on some of the other buttons afterwards (“about usâ€, “pricingâ€, and “why choose usâ€) but they didn’t capture my immediate interest, as I was more interested to know more about the company and the pricing after knowing about the product.
The value proposition is quite clear to me, for $29.95 a year you can store all your files in the encrypted cloud network that is the “digital lifeboatâ€. As an Australian user, I am assuming that as this is a US site this is in US dollars, so perhaps this could be made clearer somewhere for international visitors.
I do like the idea of this product, as it is something I probably should look into but do not yet use. I initially was not interested in signing up for a free trial as I don’t like leaving my credit card details all over the internet. However I then noticed that no credit card details are required for the trial, which made me much more likely to consider signing up.
Compared to Carbonite.com, I found the home page of Digital Life Boat much more straightforward and directly to the point of what they are offering. I noticed that Carbonite has links to reviews of the service on the home page, which as a potential user is something that I would want to look at. Also their pricing seemed a bit more detailed, revealing exactly what is included in their plans rather than just “unlimited back upâ€. It may be something worth considering, to be able to click on the blue computer logo for example and see exactly what is included in the $29.95 a year.
As a personal PC user, I found the mozy.com site targeted much more to business users, whereas digitallifeboat.com has a much more personal and simple feel to it. I prefer this as I’m not a super tech savvy person so I prefer anything that makes computers simpler to use. I also found that it had lots of additional information and links on it, which didn’t appeal to me at all.
The overall feel I got from the site was that it was straightforward and focusing on providing one service. I found it easy to navigate and not overly cluttered with information. Overall an easy to use site that is accessible for the not so tech savvy people like me!
1) Visit https://www.digitallifeboat.com/. What is your initial impression of what you see? Are you immediately drawn to click any of the buttons? Why or why not?
My initial impression of the website was that I thought it was very colorful. I don’t know if I went on there during a busy time but it seemed slow to navigate through and the site seemed bogged down.
2) Is the value proposition clear?
The value proposition was stated very clear. For your basic storage is free and when you need alot of storage it’s only $49.95 a year. I think that’s a great deal.
3) Are you encouraged to sign up for a free trial/free account? If not, why?
I am definetely encouraged to sign up for a free acount because I feel like this website is a trusted site.
4) How do you think the site compares to other similar sites/competitors like carbonite.com and mozy.com?
This site I think is better then other sites like carbonite. Carbonite you have to pay for with any package. At least this site if you want a basic it’s free without any problems. And the carbonite site is more difficult to understand and navigate through.