FellowCab – Find A Fellow Taxi Rider To Your Destination From An Airport

16 thoughts on “FellowCab – Find A Fellow Taxi Rider To Your Destination From An Airport”

1. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   When I first open up the home page the only thing I see is a place to enter my information. There is no information on what the company does, there is a pop-up explaining that this site is under testing. For me personally I don’t like to just enter information without any kind of explanation, or any acknowledgement that my information will be safe. I would like to see another part added to this page, that gives me more information about this service and how much of my information my fellow cab rider can see before I would sign up to use this service. I do like the idea behind this service, saving money and going green at the same time is very appealing.
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   I have 1-5 times in the past few, and they are always round trips.
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   I haven’t taken a cab from the airport, I currently live about 50 miles from the nearest airport and a cab would be way to expensive for that distance.
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Not from where I currently live, but if I lived closer to a large airport I would definitely consider using this service.
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   No, having a co-rider would not be an issue. And having a reduced cab fare is always a plus.

2. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   I cant find my place in your drop down list so i just type it in. The mobile number you should state it with adding the country code number so that the call will be available. I suggest that you should directly allow the user to sign up as a member so that next time they does not need to retype their phone number,email and name. If your service is only for some specific country, i suggest you state the countries out so that people does not get confused. The most important is that your site din’t give a safe feeling as you just ask for people to enter their information directly. I suggest that you can design a introduction in your home page, allowing people to know you more and also ask for question with a live chat or email.  
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   1-5. with return ticket.
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   25% of the time.

   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Yes.
   
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   Yes.
   
   Does anything come to mind that would make the service more enticing?
   Your service is very good, as i like it because it’s convenience for people. The service should be for most of the country so that people can always use your service no matter where they go. 
   
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   Yes.
   Where and how would you advertise this service?
   At most of the countries international airport, facebooks, airlines companys and also on cabs company which allow them to have a sticker of your site address and stick it on every cabs so that traveller can refer it next time. You can make a banners on the international airports doors so that people can easily see it. 
   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!
   Airports and airlines company will be most suitable. Creating a page on facebook to ask for the public feedbacks. Or advertise your site at any airlines company website, asking visitors to fill in some form which is simple. For your website, i suggest that you create a video or slide shows, showing how your site works with animation. As i think this will make your service look more professional. Also you can provide a 24/7 customer service hotline or live chat, which people can directly contact you in an emergency case in finding a cabs. Also state the cabs companies that you related with to make people have more trust and confidence toward your service. The concept of your business is really great, which for me i never see any service like you provided on the internet. I think it can attract many people but it just need to gain trust toward your site from the visitors and also get them to know about you. Provide more information about your company. And for me the step that i need to fill is too many and it’s a little complicated which it require the code that your site will email it to my email. For people convenience, i suggest that you just ask for name, phone number, their location and destination. Or maybe you directly list out the cabs that available for them to choose. In this way, it will be more convenience and easy. Maybe you can add the register for your site as i mention above, as it does not require the visitor to repeat some of their information and you can always keep your communication with them. Good Luck.

3. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   First I would like to say that I absolutly love that put a little message leting us know that you are still working your site. I must that I like that your sites is so simple and easy to use but I thik it lacks key information on what you site does. Of course it should be simple for people to understand but you want to make sure that peole on all levels can understand how your sit works. I would have even loved to see a little mock video. That being said… I was unable to see any drop down information for my location. I don’t know the exact name of my airport so i was a little unsure as to what to put in. I like that a confirmation code will be sent to be but I wasn’t sure if it would be sent to my cell phone, email or both. Would my curren information be stored if I wanted to use it in the future? When it comes to the number of passengers it would be nice to have a drop down number box, one for children and adults. I woud also like to see a drop down box stating the number of luggage. Some people may not want to ride with children or someone who has alot of luggage being that they themselves may have a lot. I think that you also need to add a button for smoking or non-smoking.
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   In the past couple of years I have flown twice and they usually come with a return ticket.
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   More than half of the time I use a cab.
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Yes I would be more inclined to tab a cab if it would save my wallet some cash.
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   Yes.
   Does anything come to mind that would make the service more enticing?
   Wide range of service usage is key.
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   I think it would be a great idea to be able to pre-book a cab. I personally would be care if a particular cab company was pick for me some other may. You might want to give me the option just in case.  
   Where and how would you advertise this service?
   Phone book. Radio. Social networking sites. You could also get with the biggest cab companies in the larger cities and see if they would let you advertise on or in the cabs. I could even see little kiosk set up inside airports and greyhound bus stations.
   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!
   As I stated before it would be great to have a short video and I would use real people and not make it cartoon like.

4. Can you think of an important element missing?
   A home page. 🙂 I know you’re still developing this, but if I landed on a page that had nothing but a bunch of fields to fill in, I wouldn’t even know what it was about. I’m sure I’d leave in seconds.
    
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   I’m in that first category. I’m not a real frequent flyer. I fly once every one or two years, always with a return trip ticket.
    
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   Never. I always get a ride from family or friends.
    
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Maybe. It’s hard for me to calculate how much of a savings that would be. For example, what is “two times cheaper” than $60? Do you mean $30? That would be half off, not “two times cheaper.” But, yes, if I could get a 50% discount, there’s a strong possibility that I would sometimes take a cab.
    
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   Again, I’m not totally sure what you’re asking. A “deterrent” is something that would turn you off from doing something. Are you asking me if having a co-rider would dissuade me from using your service? Hmm. Well, it certainly wouldn’t be as attractive to me as it would be if I didn’t have to ride with a stranger. Still, I might use it, especially if I was having a hard time finding someone to drop me off at the airport.
    
   Does anything come to mind that would make the service more enticing?
   Well, you might offer discounts for first-time users or frequent users. Also, I could see you expanding this to be a web site where frequent cab travelers create profiles and post alerts about their upcoming trips in a searchable database. This would give users the freedom to make their own matches. If you’re going to be stuck in a car with someone for an hour or more, it would be nice to be able to pick the person.
    
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   Once more, I don’t entirely understand the question. I’m not sure whether you’re asking me if I would accept your service booking my cab as soon as you found a co-rider or whether you’re asking me if I would be okay with my co-rider booking the trip? Hmmm. Since I don’t take cabs outside the city, I’m not sure how cab services compare. I think I would want the option to allow your service to book my cab at the cheapest rate as soon as I approved my suggested co-rider, but I would also want the option to talk it over with my co-rider and book the cab ourselves. I certainly would not want my co-rider to book the cab without any input from me.
    
   Where and how would you advertise this service?
   I could easily see you advertising at all the travel sites–Travelocity, Expedia, Kayak, and so on. Also, you say you’re going to target airports at 30 major cities. If I were you, I would advertise on tourism-related sites for each of those cities. And travel magazines would be a good place for print advertising.
    
   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!
   Well, I’d start by inviting users to submit comments right on your site. I think that’s the very best way to know what people think. But if you don’t want to invest in a site until you know if there’s interest, you could always hire a marketing agency to conduct a poll to assess consumer interest. Personally, I think this is a very good idea, and I think a lot of people will be eager to try it. I’m probably not the usual case–I fly rarely and have lots of family and friends who are willing to make the trip on occasions when I need to fly. But a lot of people don’t have family and friends at their disposal, especially if they fly frequently. People are very conscious these days of how to save money and increasingly conscious of how to live “greener.” So I suspect you’ll see a lot of interest in your site.
    
   Now I want to take a minute to comment on your web site. As I said before, if I just landed on your home page as is, I’d probably leave within seconds. You really need to design an actual home page that shows what your site is and how it can help travelers. A big, bold link on the home page that says, “Get started” or something similar could take visitors to the required fields that you have on display now. You should also make sure you have a full array of informational pages available–an about page, a contact page, a help page, possibly a tour page, all that stuff.
    
   I decided to create a test account to see what your service is like. The first thing I noticed that bothered me was that I had to enter a mobile phone number. I thought your service would allow me to communicate by mobile or email. I really don’t want to give out my cell phone number. I would prefer to communicate by email and/or through your site. I made up a fake number for testing purposes, but I can tell you that I wouldn’t use your service if I had to give you my phone number. After I filled out the first screen, I was taken to a second screen with more fields. When I started on the first, another window popped up asking me to “Choose a destination point.” While I had no trouble entering a city and state, I wasn’t sure of the address of my airport. I wonder why you don’t just list airports in a drop-down menu instead. In addition, I was disappointed that I wasn’t asked for my own personal preferences about what kind of co-rider I wanted. For instance, I wouldn’t want to travel with more than one other person because that would feel too crowded to me. After this, I saw that I needed to pick up a confirmation code. That’s never my favorite part of the process since I find it to be a pain in the neck to have to sign into my email account, but ok. After I entered my confirmation code, I got a message that I would need to wait 10 minutes for a match. When the email arrived, I was told that you couldn’t find any travelers for me at this time, which was to be expected since your site is new. But is there any way I could indicate that I want you to notify me as soon as an appropriate co-rider becomes available? Again, I wish there was a way to also look for my own match in a searchable database of travelers. That way, I would get to see who I’m expected to travel with for an hour or more. I’m a reserved person and wouldn’t want to be cooped up in a cab with just anyone for a long time, so I think it would be better if I could pick my own co-rider and contact him/her to suggest we share a cab.
    
   One more thing: Your color scheme and design remind me of Windows Vista. Not that there’s anything wrong with Vista. But just sayin’.

5. Please visit http://www.fellowcab.com ; can you think of an important element missing? I realize you are still in progress, but I think that there should be some tabs with additional information, an explanation as to what you do, contacts, etc.
    
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips? (1-5).  I have actually flown twice, both with a one way ticket and a return ticket was bought at a later date.
    
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)? 10% of the time.
    
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper? Definitely!  Right now, I tend to shudder at the fact of what a cab might cost me.
    
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare? I would, but prefer maybe a type of match service as well.  I really wouldn’t feel comfortable riding with just anyone.  It would probably need to be on my terms.
    
   Does anything come to mind that would make the service more enticing? Well, like I mentioned above, I would not mind at all to have a co-rider, but I would prefer it to be on my terms.  Someone I have been matched with, with my specifications.  I would not feel comfortable riding with just anyone.  If I were riding for any distance, I would definitely want the person to have a background investigation.
    
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip? Yes, that would be fine.  But, again, I would like to be able to chose my qualifications.  I am pretty picky.  I would like to have some feedback, research or something that I can chose from.
    
   Where and how would you advertise this service? Definitely make friends with the travel agencies.  Let them know what you are offering.  Also, I would put up fliers at universities and even at the airport itself.  I would use the local news media and any social networking site that I could.
    
   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome! I would start at the local travel agencies, hotels, universities…. Anywhere you know that folks travel on business.  I would also utilize all the social media networks, including Facebook and Twitter.
    

6. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   
   I got a “403 Forbidden” error:
    
   “You don’t have permission to access / on this server.
   Additionally, a 403 Forbidden error was encountered while trying to use an ErrorDocument to handle the request.”

   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   Unfortunately for the past 3 years, I have been travelling only once. And this is because I was migrating. So this would be a one way ticket.
   But before then I travelled to quite a few places including Cape Town, Malaysia, Paris, Singapore, Dubai, and others.

   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   I would say that I often take the cab to go to my Hotel. Maybe 60% of the time. The other 40% is because of either transport given my tourist tour or because of relatives picking me up.
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
    
   Oh yes, I definitely would! When you go to foreign coutries and if your currency is poor like the Rupees, a cab fare is way too expensive to afford. Specially if you are going to Europe! So a 1.5 – 2 factor of decrease in the price would be very much welcome!
    
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   Another tourist as co-rider? I wouldn’t mind. But there might be some problem with luggages… Or if I am not alone…
   But for cheaper price, a co-rider is not a bother, it is actually a good thing to socialise with another tourist!
    
   Does anything come to mind that would make the service more enticing?
   Instead of cabs, why not use tourists’ bus? It would be far cheaper and co-riding in a bus is usual so no one would complain. Maybe include it as an option?
    

   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   It depends, if I can select this option, then yes. If it is automatic, no thanks because I don’t like not being in control. Or at least have some sort of confirmation method.
    

   Where and how would you advertise this service?
   You are looking advertisement at the airport. Maybe pay someone to hand out brochures? Or even publish your website on some banners at the airport, you would have to pay quite a lot though…
    

   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!
   Startuplift.com is always here!
   As for other places, I might suggest a review forum. You can easily google it and find one. Pretty handy as you get feedbacks from everyone in the forum, there are some spammers but that’s a minor cost for feedbacks.
    
    

7.  

   Please visit http://www.fellowcab.com ; can think of an important element missing?

   Well it would be nice to hear more about your service, and what will set you apart from the rest. What I found when I went to your website was just a registration and a little bit about a cab.  I was like well I take it this is for a cab service of some kind, but what sets it apart from other cab services.  This is something you will need to emphasize to your customers, you want them to use your service, so tell them why they should.

   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?

   I have to admit I have done no traveling or flying in the past two years.  However, when I have flown in the past it was always round trip.

   # How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?

   I usually will take a cab when on a trip of some kind so it would be 50% or more. 

   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?

   Well as I said above this is normally what I will do because cabs know how to navigate the airport which is no easy task in itself.  However, like anyone I want to save money especially if we are talking about a significant savings, so yes any cab service that offers this would definitely be appealing to me.

   # Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?

   I have spent most of my life riding buses, so if I can ride around with countless individuals to get to my designation I would see no problem with sharing a ride in a cab with someone else.

   Does anything come to mind that would make the service more enticing?

   Maybe a better homepage, apparently from what you have said about your service here on Start Up Lift, this is a different type of cab service that will save people money.  This is something you need to use as a selling pitch to get people to use you before using any other cab service that is available.  Remember you have to let people know what sets you apart from all the rest.

   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?

   If there is a savings involved in the process then yes, I wouldn’t be opposed to such a thing being done for me.

   Where and how would you advertise this service?

   Of course one of the best ways to get the word out these days is through social networks.  You could create a whole page regarding your service on FaceBook.   Get a full page ad in the Yellow Pages and other publications. 
   

   Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!

   Once again Facebook is a great place to go, there are billions of people all over the world who are members of this website.  You could no doubt get good feedback going there, even Twitter would be a great place to get ideas from the public about your service.

8. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   Yes, an index page? What is it about? How can it help us? Why are we here? Are you offering what we’re looking for? What is it? I don’t have any clue on the homepage. Missing menu bar, footer, who you are, disclaimer, privacy, you name it.
   
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   5-10, return tickets and one way, both
   
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   40%, depends on which countries I’m landing on, what time I arrived or so.
   
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Yes definitely.
   
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   Yes I don’t mind a co-rider if we’re heading to the same destination.
   
   Does anything come to mind that would make the service more enticing?
   Find co-riders and use the service before departure. It will allow us more time to look for a co-rider, and everything are prepared rather than a 10-minutes rush of decision. It can be developed in cooperation with the flight schedule for further development, ie, my flight NJ1224 should be arrived at 18:00, so 19:30 I should be able to arrive the cab station; user A’s flight is arriving at 18:20, she maybe able to join my cab. You probably won’t be missing the flight if you have time to use this service in the airport before departure after you checked in.
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   No, because it’s always uncertain about flights. I may miss the flight or cancel it. I don’t either party to waste time. Everything is not 100% sure unless I checked in.
   
   Where and how would you advertise this service?
   Airport, hotels, hostels, travel websites, backpackers websites, facebook, google, youtube, you name it.
   
   Do you know a suitable place to refer in order to get business related feedback for our idea?
   cab company, airport
   
   Any suggestions are welcome!
   
   Instead of a website, the application suits more into a mobile application, try to create apps on iTune and Android apps. Free to use of course, and let users try. If it’s free everyone would take a go. Your page is designed just like what an app does, but not a proper website as most users guess it was.
   
   If an app is made, you can track it by the rate of using and the location where it’s been used most. Then pinpoint those areas and make advertisement by telling the airport, cab company about this in that area. Users’ comments are welcome too.
   
   I’ll treat the web as a mobile application now, I think it’s too incomplete for it to be called a website…
   
   The selection boxes are nicely done, it selects my airport without my need of entering the whole long name. But for the CAPTCHA, is it needed if it is for a mobile application? I’m annoyed being typed again and again on the validation from my small keyboard on iPhone!
   
   
   Business problem:
   How should we select the co-rider? If we’re heading to the same hotel, that’s perfect. What if our hotels are on the same direction to the airport but locates a few blocks apart? Where should we drop off and how is the fare being divided?

   Why can’t I find a co-rider from the airport cab station? I can simply ask the passengers where are they heading and ask if they mind to share the fare.

   I also noticed that the service is dedicated to travelling from airport to other places, what about vice versa? Do you think anything can be done for passengers going to the airport?

   fellowcab operates by tweets. How do I know which co-rider is “taken”? At this moment I can’t test that scenario there. But I would assume the ones being replied is taken, right?

   There are more issues if the site gets bigger say for example a cab can take 4 people, it’ll be difficult for us to find the fantastic four. It is easy to find the second one, as one will be reading the un-replied posts. So if I want a group of 4 I should be twitting again? But isn’t that waste of tweet space? It would be very much beneficial if I can filter out the tweets for my airport only. 

   The idea is great, but if you’re going to advertise it from airlines and airport that would be too expensive. And please also take some time to figure out in what ways can you cash in.

   Personally I think that backpackers will love to use it very much. You can start and target them as your users first, also most of them are easy-going, they’ll be able to give useful feedbacks and improve your system so you can take it to a further step.
   
   I’m a backpacker and I hope to use your website when I’m traveling! Good luck!
   

9. Please visit http://www.fellowcab.com ; can you think of an important element missing?
   I think the color that you use for your website is s very good choise, and that frog is really cute, however the website should contain much more information and should be more complex, like why would I choose you instead of other services, who are you, also a contact page is missing, the interface was nice but poor in my opinion
   How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?
   Honestly, I’m not a great traveller, but in the two years I have flown twice and both times it was with a return ticket
   How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?
   I would say about 50%, mostly when I go to the hotels or other destination that are too far to get there
   Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?
   Absolutely, that means a great saving for me
   Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
   I don’t have a problem with a co-rider if the person heads in the same direction and that means also that I have to pay less
   Does anything come to mind that would make the service more enticing?
   well, a better homepage definitely will make your service more enticing, you should make your service popular trough some social networking sites like twitter, facebook etc.
   Also you should offer some discounts for those who use your services constantly, etc.
   Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?
   Depends, if that means that I can save some money than I would say OK, but in the same time this means that I’m not really in control, depends very much who the co-rider is
   Where and how would you advertise this service?
   Like I said before, social networking sites are the most popular sites where you can advertise your service, also you can use the Yellow pages and there are various ways you can advertise these days
   Do you know a suitable place to refer in order to get business related feedback for our idea?
   You can find similar sites as Startuplift, also at local travel agencies, there is the radio or local TV, restaurants, hotels
    

10. Please visit http://www.fellowcab.com ; can you think of an important element missing?

    I think there are a lot of key elements missing. There is a huge lack of information about the company and what the website is all about. There is absolutely no introduction or landing page as to what service this site actually offers. If I was to land on this page and not reviewing it I would probably immediately close it. I wouldn’t enter my personal information not knowing what I was actually entering it for. A home page explaining what the service does and how it works with a navigation bar and tabs like FAQ, Contact Us, Book Online, etc would really improve this site. Maybe even a short introduction video would be nice.  Also you should state that a country code is required for the phone number as you could get a lot of international customers.
     

    How many times did you fly, on average, in the last few years (1-5, 5-10, or <10)? Are most of the trips with a return ticket or are they one way trips?

    I’m a frequent flyer and fly approximately once a month each year and I’ve been doing this for the last seven years. So I take roughly 12 trips a year and most of them are on a return ticket.
     

    How often do you take a cab to your final destination during your trips (10% of the time, 25% of the time, 50% or more)?

    About 25% of the time.
     

    Would you take a cab after your flight more often if it were 1.5 to 2 times cheaper?

    Definitely. The main reason I don’t take cabs more often is because of the fare prices, they can be through the roof.
     

    Would you consider a co-rider sufficient deterrent in exchange for a reduced cab fare?
    
    I wouldn’t mind taking a cab with a fellow co-rider if it was going to reduce the fare. After all you sit next to a stranger on the plane anyway and for much longer periods. You also sit with strangers on buses, trains and shuttles so no different.
     

    Does anything come to mind that would make the service more enticing?

    Maybe a match maker or fellow cab preferences especially for longer cab trips. Some females might feel more comfortable traveling with other female passengers or passengers in a certain age bracket.  Also an input field as to how much luggage you will be taking with you. For example I usually travel with a lot of luggage so if a fellow cab rider had the same amount of luggage we would struggle to fit in. Just a field labeled “Luggage” and then a drop down menu with the options; briefcase, small suitcase, large suitcase, 2 suitcases, 1 small 1 large suitcase, 3 suitcases etc.
     

    Would you like to have a taxi company selected for you and a cab pre-booked automatically, if a co-rider found for your trip?

    I would probably rather have a confirmation message or something that I had to click to confirm first. as sometimes plans change so I wouldn’t want something automatically booked just in case my schedule changed in the mean time.  Maybe a confirmation message sent to my mobile or email where I had a 5 hour bracket to confirm or something like that.
     

    Where and how would you advertise this service?

    The first thing I do once I’m settled on the plane is read the inflight magazine, that would be the perfect place to advertise although it probably does cost a lot.  You could put brochures around airport information stands and information centers.  Also information centers located outside of airports as I know I book shuttle buses through my local information center in town.  Newspapers are also great as often people read these in cabs and advertising in business magazines or financial times would appeal to the business customers who often catch cabs. Placing brochures inside participating cab companies would also be a great and cheap place to start advertising. Also facebook is a great place to advertise.
     

    Do you know a suitable place to refer in order to get business related feedback for our idea? Any suggestions are welcome!

    The best place would be a consumer research panel company. I’m not sure exactly which one but they are professionals and should be able to give you accurate results. You could also start up something on Facebook or directly on your site.  Information, tourist or travel centers might also be able to give you feedback.

11. PS the website works now. So I shall attempt to answer question one again.

    Please visit http://www.fellowcab.com ; can you think of an important element missing?

    Firstly an important element that you missed is the “welcome” element. By this I mean that you should introduce your website in a way or another. Not simply prompt the user to enter where they are, their name and email…

    You should say something like “FellowCab allows your to find a taxi fellow, fill in the form to get a taxi now!”

    This will be better, simply because I know why I am filling this form for.

    Second thing, you do not have any privacy or terms of use ? I find this problematic because you do not assure me that the information I type in will be regarded for finding a taxi only. You should incorporate such thing. It will reassure the user that the information they put in will be strictly used for the intended purpose.

12. $5 awarded to H_game.

13. $5 awarded to dakotalee.

14. $5 awarded to PAF.

15. $5 awarded to skyeechee.

16. $5 awarded to greatfeedback4u.

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