10 thoughts on “FSAStore.com – The One-Stop Shop for Flexible Spending Accounts”

  1. 1) Look around the home page – what is your initial impression of what you see?

    Initial impression: Not bad looking site. Many products listed on home page with a sale price. I like that you have selling points at the top. These are located where the navigation bar is traditionally located. I hovered over them to see if they were clickable. I would suggest having them listed going down vertically with bullet points or green check marks bullets. I say this because you have a lot of navigation categories going down the page beneath the fold of the page. You should not have more than 7-9 navigation buttons.

    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?

     Stated above, there are too many navigation buttons, and the products on the homepage go beneath the fold. It is recommended all critical information is above the fold. Fine print and minor info beneath the fold. (for example look at the La-Z-Boy website https://www.la-z-boy.com/)
    More bothersome: When I hover down to First Aid, then try to move the mouse right onto the ribbon with first aid dressings, etc, the ribbon selections do not stay static. It keeps disappearing. Out of five tries I would have had to be super fast to try and click the red link. I know this would be frustrating to an elderly person or someone that doesn’t use a pc a lot. I was annoyed and I am a usability tester. Very Frustrating! You have to keep the mouse on the narrow part and that is not easy.
    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?
     
    Okay. Drugstore.com sort of feels like a generic online version of Walgreens, at first glance. I am not fond of the products they display below the fold. Overall I like your website over Drugstore.com
    4) Were you familiar with Flexible Spending Accounts before visiting this site? Yes, but I do not use it.
    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?
    Well the “red vs. blue” is explained when hovering over the categories. Blue RX is reimburseable with a prescription. It is also explained on the homepage.
    6) Would you purchase products at FSAStore.com? If not, why?
    You know, I don’t know. I don’t buy a lot of RX stuff at my age and health. I think it is easier to just pick them up at WalMart or Dollar tree (band-aids). Probably not. If I had to buy in bulk, I may consider online buying.
    7) Please share any additional feedback/comments you may have.

    “All Products, Bestsellers, and Special Offers” on the home page is in a black font, and are not links. I would think these should be linked to the appropriate products and perhaps should be in a different color font indicating that action is to be taken by clicking.

  2. 1) Look around the home page – what is your initial impression of what you see?
     
    The home page is very well organized. The product list is the first thing I noticed; it helps me to see the variety of products that are included. The photo of the products reinforces that. The photo providing support is helpful, makes me feel welcome. What I find most helpful about the “Best Sellers” is being able to see the savings.
     
    I do have a couple of other thoughts/questions:
     
    â–º Why is the shopping cart and checkout on the home page?
     
    ► As helpful as the rotating photos are, I would put the video in the center instead. The video is so small that I almost didn’t notice it. Also, I found my thoughts drifting and restarted the video several times. This doesn’t usually happen, so I suspect it has to do with the size and the placement. You could have a cover photo for the video; it might even be a couple of smaller photos: one of the sales/customer service rep and one of the products.
     
    ►  What about the right sidebar?  I think this could be reorganized a bit for better use of space. For instance, the “What do these icons mean?” takes up a great deal of space. And it is somewhat premature, since I don’t see these icons anywhere else on the home page, so they don’t really make as much sense here. What then? These could be included in the “FSA Tools” section with a link that sends people to the “FSA Eligibility List.”
     
    ► You may then want to use the top of the right sidebar for special announcements, i.e., December 31st is coming. Then, have the heading “FSA Tools” showing right above the “fold,” which will encourage people to scroll down to see more of what that consists, as well as more of the other information on the home page.
     
    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?
     
    ► I like that you have the list of products on almost every page. Showing people how much they’re saving on all the products throughout the site is excellent. Having the best selling products here, might very well give people ideas of other things they might want to buy while they’re on the site.
     
    ► I would mention at the top of every page with listings of products in red and blue that: red is for non-prescription products and blue is for prescription products. Thought: Since we are taught that red means stop, my mind keeps thinking that it is for the prescription products as in “Stop. Do you have a prescription for this?”
     
    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?
     
    I looked for corn remover. It was easy to find “foot care” on the menu; it was the first item listed on the page. Then I typed “corn remover” into the search bar and two products came up. When I waited, I scroll down list appeared; when I clicked on “go”: I was taken to a page with 2 products.
     
    I went to drugstore.com. The navigation bar at the top of the page is not nearly as helpful as your menu. I clicked on their “Shop by Category” and was taken to a page with a list, which did not include foot care. This could lead me to believe that there are no foot care products. I then use the search bar and get a list of products, however, there are not pictures and the descriptions are not as clear as yours. When I clicked on the search icon, I was taken to a page with 7 products.
     
    Therefore, my overall thought is that your site is easier to navigate. However, drugstore.com does appear to have more items available. I expect this will be remedied as your site matures.
     
    4) Were you familiar with Flexible Spending Accounts before visiting this site?
     
    Yes. My question is: you mention HSA accounts, but do not see where you mention if these also are eligible to be used on your site.
     
    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?
     
    Yes, it is clear. See above in for my comments for questions 1 and 3 about the placement of the information about this
     
    6) Would you purchase products at FSAStore.com? If not, why?
     
    â–º Ease of use. Cost. Ease of shopping from home. Free shipping over $50
     
    â–º However, how many orders over $50 would you expect to be getting? Lowering it to $25 might be helpful, if financially feasible. This is definitely one of those things that might have to be tried or put in a survey to have a better idea if it would work.
     
    7) Please share any additional feedback/comments you may have.
     
    You mention for guaranteed delivery by 12/24 and have shipping dates. But I don’t see anything else to encourage people to buy for Christmas. What products do you have that might make good Christmas presents? You might want to do a little more to get customers’ minds working toward: “What Christmas gifts can I buy here? Who would really like something that I can buy here?”

  3. 1) Look around the home page – what is your initial impression of what you see? It looks great! It looks exactly how any major online retailer’s website would look! This website looks very professional.
    2) Now click through and test various elements of the site. What do you find bothersome? What do you like? The only issue I have found would be when you simply click on an option of what category you want to buy, and you get to the next page, at the top of the next page it has all of the subcategories, but some subcategories are listed twice. I like how when you scroll over the categories you get the option of clicking those subcategories.
    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why? I used drugstore.com like suggested. I found that on your site it was easier to find. When you looked for it under the categories and got to their section for band-aids you had to scroll down a lot, but yours were just on the top of the page.
    4) Were you familiar with Flexible Spending Accounts before visiting this site? No, I was not.
    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it? I didn’t understand the difference before, but now that I read this and searched harder for medicines on your website, I saw the difference and there is an obvious difference between the two.
    6) Would you purchase products at FSAStore.com? If not, why? I don’t think I would, because when I buy over the counter medicines, I like to look at the ingredients and other general information that is on the box, and you cannot see that on your website.
    7) Please share any additional feedback/comments you may have. Besides the fact that the general information that is on the box of medicines needs added to your site, I think nothing else needs to be added to your website. It is a good site in general.

  4. 1) Look around the home page – what is your initial impression of what you see?

    My initial response is that the site looks quite professional and it seems to be user-friendly. One thing I had a hard time figuiring out immediately is what kind of products are sold through the site. I know it says FSA (flexible spending account), but that doesn’t explain much. When I scroll down, then I can see the links to the left and products in the middle that suggest the site is some sort of online drugstore.
     
    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?

    The first thing I always check is if the website has a search bar. In this case there is a very helpful one right at the top. I typed in the word “condoms” and immediately was redirected to a new page with the search results. At the right I see “Expand Your Result,” “Narrow By Category”, and “Narrow by Manufacturer.” These are really helpful; however, I noticed right away that the options are in a different font than the homepage. Also, there could be more space between the options, and additional things can be added such as price range and rating. 

    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?

    I decided to search for feminime pads, but had no luck on FSA Store. I was sure they would be under the “Feminine Care” no prescription required, but I actually couldn’t find them anywhere on the site, I even tried the search bar. Next, I went to Walgreens.com and there was a drop down menu up at the top; I chose “Personal Care,” then “Feminine Care” and was immediately taken to a page with pads, tampons, and other feminine products. 

    I would say since I was able to find feminine pads a lot easier on Walgreens.com that the site has a lot more options when it comes to products. The FSA Store is much more organized and user-friendly, but if it’s an onlne drugstore it MUST have the essentials such as feminine pads.  When I searched for them earlier under” Feminine Care”, all I got was a page with adult diapers, panty liners for incontinence, etc.
     
    4) Were you familiar with Flexible Spending Accounts before visiting this site?

    No, I was not familiar with FSA prior to visiting this site.
     
    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?

    Yes, the difference between FSA no prescription necessary and FSA prescription required is made clear with the red checkmarks and blue RX icon. This is another great advantage the website has over sites such as Walgreens, it makes online shopping convenient and saves a lot of time.
     
    6) Would you purchase products at FSAStore.com? If not, why?

    I would definitely shop at the site, especially because the price is affordable. In fact, the condoms I searched for in the beginning are way cheaper than most online stores sell them for. So, the next time I need to I’ll probably try ordering them from this website.
     
    7) Please share any additional feedback/comments you may have.

    I think the site is on a great start. If you could add an option where customers can rate the products, that would be helpful for people in deciding which product is best for them. Even if it’s simple like selecting 1 to 5 stars. 

  5. 1) Look around the home page – what is your initial impression of what you see?
    Overall your site seems to be well put together. You have alot of great products and FSA information listed right on the front of your page. You have nice selling points which draw users into wanting to your use your site and coupled with your best selling products featured on the front page that entices user more. I really appreciate that you have a search bar for quick access products with scrolling through tones of information. I like that you have a list of places that featured your site adding to the intergrity of your website. I appreciate that you limit your scrolling picture to a small number and that the visualization of products adds to want to use your site. I think that because you use a white background which is good when featuring a high level of information and graphics I would like to see more defined borders. The thickness of the lines are fines but they seem like they should be just a touch darker.

    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?
    From the homepage I clicked on the learn more tab on the scrolling screen and was surprised to see that I was taken to products instead of seeing information about how your site works and or about FSA. On your FSA egilibilty tab your use the word HSA on the screen but you don’t seem to use that account anywhere else on your site. I would either suggest takin it off or adding HSA options to your website. This pages is broken up very well using separate color headers and provides clear information about FSA products. Your FSA learning page was just what users need to get started on how FSA works. I even like that you have a separate page where your provide basic information as not to overwhelm new users and provide another page for those users who need to refreshed on the latest FSA changes. I hope this is not to picky but the picture on this page is not very clear as compared to the picture of the homepages. He faces seems like little granules all packed together creating a fuzzy look. I would also suggest changing his sweater color as to not look to washed out against the background. I like that you have a disscussion board linked to each question making it easier to comment on one specific topic. Upon searching for products I like that you have the RX next to those products that need a prescription taking the guest work on that product. Under the left side bar you have narrow and expand your search but I was just wondering if this list the overall headers of the products you have listed?

    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?
    I did a search for allergy meds and was immediately taken to products which was nice. However I was not to found of the presentation of the list. The picutres were way to small and I didn’t like the ideas of scrolling down the list like that. I would much rather see every item separated as on the homepage. I would like to be able to separate the list in to price, maker etc. I did the same “allergy” search on drugstore.com and I like that I could see a drop down list but was not limited to seeing it in that formation. As I mentioned before I wanted to see clear pictures and various ways to narrow down my search making it clear as to how to find my exact product. I also like how their site provides rating making it more of a community experience on how the products worked.

    4) Were you familiar with Flexible Spending Accounts before visiting this site?
    No I was not. I am only familiar with using HSA.

    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?
    The blue RX symbol is easy to understand but if I hadn’t looked at the site carefully it might not be immediatly clear about the check mark. A user might just think that you have the product in stock or that’s what is used as nice visual symbol for picking items. That being said, I like that you add the text information box next to product clearly explaining that the check mark means.

    6) Would you purchase products at FSAStore.com? If not, why?
    Just like with most shoppers I would price compare and if your site was a better deal than I woould it suitable to purchase from your site.

    7) Please share any additional feedback/comments you may have.
    I would consider using a different font for your product headers because some of the text seems jumbled together not making some of the letter unclear. On the bottom of the homepage some of the letters are cut off. I would making sure all fo the pictures on your site are clear and that you adding rating for each products. When it comes to choosing quanity I would much rather type in the number amount rather than scrolling down. Great support section and chat availability. Overall you have a great site with tons of information about products and FSA information.

  6. 1. My initial impression is that there is a lot to offer. I see categories which helps customers find what they are looking for quickly. I also see that you have nursing supplies/equipment, which is great for mothers who nurse and/or pump.  The site is very organized, and seems very “clean” in appearance. 

    2. What I find bothersome is that the breastfeeding pumps/accessories is listed under Baby Feeding. It should be under Baby Care, but listed as something like Nursing, or Pumping Supplies and Accesories. I like that the prices on most products seem to be in line with the store prices, some appear to be a little lower than the store prices. I also like that it says what is reimbursed only with a prescription, and what can be bought right away without a prescription. Just looking at the baby section by prescription only, not sure why baby powder would be there or even desitin or other diaper rash creams. 

    3. Well, I notice on Drugstore.com I would have to search for the FSA section first, then find the first aid or whatever I am looking for. On your website, it is easy as it all is FSA eligible. I don’t have to go to a different section to find what will be reimbursed. On your site it is quite easy to find the first aid, or anything that I need, actually. It is a very streamlined, easy to use website. I’ve never used Drugstore.com before, and it seems very cluttered, and my eyes would have to bounce around a bit to find what I am looking for. I find that annoying. 

    4. Yes, I am familiar with FSA before visiting your site. I have had a FSA at a previous job. At the moment my current insurance does not offer it. 

    5.  I did like the red checkmarks and the blue RX. It made it easy to see what I would need a prescription for in order to be reimbursed. When hovering over the categories on the left side, it makes the difference clear, and is nice to see when I search for a product that it will show red or blue, making it easy to know what I can get. 

    6. If I had an FSA, I would use FSAStore.com. It is easy to see what is able to be reimbursed, versus just guessing if I were to go shopping at Walmart or CVS. This way, I know what is covered, and if I find that I need an RX for something, I can call my doctor to get it from home. Shopping at Walmart would be difficult as you never know what is covered or what needs an RX for, unless you have a list memorized or with you. 

    7. I like how clean the site looks. I like the layout and the ease of access. This would also help older people who may not have much internet experience, this makes it easy for them to understand as well. I also like how it reminds you that you have until the ned of the year to use the FSA money that you have. I think many people forget that. Can people who don’t have an FSA use the site? If so, I think it should say that somewhere. Maybe even let the customer know where they can get an FSA account that they can fund themselves (if such a place exists). 

  7. 1) Look around the home page – what is your initial impression of what you see?
     
    Very well organized and a clean eye pleasing layout design. The links and products are easy to find and locate. At first, I must admit I wasn’t exactly sure what all was being sold, but it didn’t take to long to figure it out at all.
     
    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?
     
    I found that the chat option bothersome, because it was unavailable at the time I requested to chat. It was during evening hours (Eastern) time and nobody is available? Someone should be! I like that shipping is FREE for orders over $50.00 and I also like that visitors can connect with them via social media.
     
    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?
     
    Drugstore.com was better and easier to navigate for the product I searched for “Aleve”. I say this because on the site being tested (reviewed) is not returning the results from the database in correct order and its out of order when displayed.
     
    4) Were you familiar with Flexible Spending Accounts before visiting this site?
     
    No, I have never even heard of the term.
     
    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?
     
    I’m guessing the “red checkmark” products are OTC’s (over-the-counters) products and the “blue rx” is by RX only!
     
    6) Would you purchase products at FSAStore.com? If not, why?
     
    Yes, I would make a purchase because the prices are reasonable.
     
    7) Please share any additional feedback/comments you may have.
     
    Overall I have the site a A+ on design and layout, but a B on the database due to the items not being returned or displayed in a correct mannor.

  8. 1. I can see pretty quickly that your site offers products that are eligible for FSA account spending. It looks very similar to other online pharmacies and e-commerce sites. However, there seems to be a central image or maybe a video that isn’t loading for me. (I use Windows 7 and Firefox 15.)
     
    2. Likes: The concept as a whole, the intro video, easy navigation, accessible lists of FSA-eligible products, wealth of info about FSAs, shipping/return and contact info readily available. Dislikes: Central image fails to load on the home page, “red checkmark” and “blue rx” icons as well as “FSA Tools” not too visible in the right sidebar, must register to order, small glitch in which I had to click on “Add to Cart” twice before the first item I picked showed up in my cart.
     
    3. Since I use Aleve on a regular basis, I chose to look for that. I found it easily on your site by clicking “Pain Relief” on the home page sidebar, then sorting the results alphabetically. I also found it without any trouble by using the search bar on your home page. At Drugstore.com, it took me an extra step to locate Aleve. First I went to the “Medicine & Health” tab, then selected “Pain & Fever Relief” from the dropdown menu. Again, I sorted alphabetically to find Aleve. Then I used their home page search bar and also found Aleve quickly and easily. At this point, I would say I don’t really have a preference regarding the search experience at your site versus theirs. Although Drugstore.com forced me to take an extra step somewhere in there, it wasn’t a major hassle. I found both sites simple and fast to use.
     
    4. I knew what they were, yes.
     
    5. If you hadn’t mentioned that distinction (and I hadn’t watched the intro video), I might not have noticed it since relatively few products I saw in my searches were labeled with the “blue rx.” I could see how it might be confusing for people who didn’t watch the video. It took me a few minutes to find an official explanation beyond the video, which I located under the “FSA Eligibility List” tab. If you want to make sure that customers understand the distinction from the get-go, I’d make note of it on the home page in a highly visible place. [Note: After writing this, I ended up discovering that you had made a note of it on the home page in the right sidebar. But the fact that it took me so long to find it tells me that it may not be in the best location. My eyes don’t tend to jump to the right sidebar. I’d put these two icons at the top of the page, where you have your selling points in horizontal rows, and just reduce the size so they fit more easily. If you can’t squeeze in the text, perhaps it could drop down when visitors scroll over the icons.]
     
    6. If I had an FSA account, I probably would. 
     
    7. On the whole, I think you have a great site. I like the concept and most of the execution. The site seems trustworthy, I understand the ordering process, I have no trouble finding products, and I appreciate all the information you provide about FSAs and how they work. I really only have a couple of issues with it, and they have to do with layout. Specifically, on the home page, I’m concerned that some essential info is getting lost in the right sidebar. You have a wonderful intro video–it’s short and sweet, it’s professional, and it communicates all the basics in a very understandable way. But it’s so small and unnoticeable there in the sidebar. The “red checkmark” and “blue rx” icons and “FSA Tools” are easy to overlook for the same reason. I already made a suggestion about the icons. I would move the “FSA Tools” up into the spot that these icons will vacate when the icons are relocated to the top of the page. As for the video, I would enlarge it and place it in the center, above the fold. Right now, it appears that something else is trying to load in the center, but it never does, so I have no idea what it is. But I can’t imagine what could be a better introduction than that video. Another minor design criticism: The gray color you use for your selling points across the top of the page makes them fade into the background. I’d put them in red to make them stand out and fit in with your color scheme. Finally, I notice that your FAQ page has the questions set up like hyperlinks…but they don’t link to anything. It’s a small glitch but one that I’d fix so as not to be confusing. And that’s about it! I hope your site will prove popular among FSA shoppers because I think it provides a needed service.  

  9. 1) Look around the home page – what is your initial impression of what you see?
    My initial thought of the website is that they have everything! This looks like a Fortune 500 Company Site like; Walmart or Target. I thought the site is well organized. I didn’t have a real Idea of what they site offered, but with them , you can see the offers and it shows that you have support that will help you so the website is GRADE A TO ME! I was very pleased!

    2) Now click through and test various elements of the site. What do you find bothersome? What do you like?

    I have to say I love their Learning Center. Not many websites that I know have a Learning Center that teaches you about shopping and Spending, hints the name Flexible Spending account. I also like the Dynamic that they have a Calculator on the page, because if you are looking at this site from your Smartphone it would be a headache trying to Calculate your spending if you do not have a multifunctional phone. I was a little bothered that when I added an item to the cart, it didn’t show up in the Cart and then when I selected checkout, I had to set up an account. It’s like you are forcing someone to join the site, even though it is a wonderful site, some people may be in a rush to order an item and do not have time to register a new account and get annoyed and you lose a potential Customer to come back, because of the bad taste of having to register when they really needed your services.

    3) Think of an FSA eligible product (for example Band-Aids, a First Aid Kit, Advil, etc). Try to find it on our site (first using the navigation menu then through the search bar). Then go to a competitor site that sells similar products (like Drugstore.com), and find the same product (again navigating then search). Which site experience was better and why?

    I went to CVS.com, and I have to say, that CVS was actually better. I say this because when I typed in my Spongebob Squarepants Band Aids and hit the enter button, it brought up a product. Now with FSA, the Band Aids did populat when I typed in Spongebob, which I did like better, but if I did not see that when typing it in, and I type in the whole thing(like I did), the search didn’t bring up anything. So if I wanted SpongeBob Band Aids, I wouldn’t have found them by entering the name and hitting go. Even though they were the same product, the way you asked me to research with the Search Bar, CVS won. Now with the Navigation Bar FSA exceeded my expectations! The labeling on the site is very clear and it didn’t make me have to think which category the Spongebob band aids would be in. On CVS Site, I was looking for the band aids for a child, so I click on baby and child and that was not correct, then I clicked on Medicine Cabinet guessing, then they had another list to choose from, so it was not the easiest find on CVS using the Navigation bar!

    4) Were you familiar with Flexible Spending Accounts before visiting this site?
    No, I was not familar with FSA before coming to the website, but the website is very informative, so it makes you aware of the Company, what they have to offer, and they have support as well! So I think this is a great website that everyone should start using!

    5) Is the difference between the “red checkmark” products and the “blue rx” products made clear to you through the site text/design? If not, what do you find confusing about it?

    The red and blue symbols are not at all confusing because they give you a clear description of what they mean and what they do not mean. So it is self explanotory!

    6) Would you purchase products at FSAStore.com? If not, why?
    I would definitely purchase from this store, because of what they offer. It seems like they have reasonable pricing and I can see with this site they are wanting to help people with their finances and to still have quality items and that is what I see is offered through them!

    7) Please share any additional feedback/comments you may have.
    I think this site is a blessing! Keep up the good work 🙂

  10. 1) Initial impression:  It was very eye catching. The pops of orange colors really stood out and made me more interested in the website. It looked well organized. I thought the changes in pictures with clickable links was the most eye catching part of the home page. I also liked how the products being sold were listed by best sellers and  “our price.” Overall, my first impression was that the website was professional and easy to navigate.
    2) Testing the various elements:  When navigating through the website, I especially liked how organized the whole website was. I was not searching for places to click to get me to where I wanted to be. The fact that there was an orange box that always stayed at the bottom of my screen which said, “contact us” was original and very helpful. I know that if I have any questions about the website, I can just click that box and get the help I need. I also really liked how there was a page that explained what FSA was and how to get it. I think the best part of the website were the colors. When hovering over a link for the product categories, there were more categories separated by icons which were orange and blue. One was for FSA and the other was for FSA RX. It was great to see an explanation of the icons on both the side of the homepage and underneath the icons for each subcategory. I also liked how the best selling products were featured on the side of each category picked. Shopping is made easy with this website. Overall, the website is very creative and well thought out. It is very well made and had all of the necessary components to be a great website that will be well used by many customers.  
    3) Searching for a specific product:  Both websites, FSAstore.com and drugstore.com were easy to navigate for band-aids. I did find that I liked the FSAstore.com website better for finding an item because after I had typed in what I wanted, band-aids, The search results were already listed so that if I needed to quickly buy a product, I could click add to cart instead of searching and then finding the product on another page. The only thing I liked better on drugstore.com is the side bar. I thought the side bar on FSAstore.com after searching for a specific product had a font size that was too big for the categories to narrow the search. For example, after searching for band-aids in the search bar, I clicked “Go” and was brought to a page with a left side bar that said “Narrow or Expand Results”, “Expand Your Result”, “Narrow by Category”, and “Narrow by Manufacturer.” These titles’ fonts were too big in my opinion. I wish the font was smaller to narrow that column making more room for the actual search results. I think it would have been a little more pleasing to the eye. 
    4) Familiar with FSA?:  I was not familiar with a Flexible Spending Account before visiting the page, however, after visiting the page and reading more on what FSA is and how to get it, I am now familiarized with the term. The most helpful part of familiarizing myself with FSA was the page accessed from the home page called “Learning Center”.
    5) Difference between red check mark and blue RX icon:  I thought this part of the website was excellent and very well explained. The red check mark, or what looked like orange to me, was explained on the right side of the home page as well as beside the check mark when hovering over each category. The blue RX symbol was explained in the same way making it easy to understand the difference. I only wish that the check mark and blue icon was explained on each page. For example, if I was in a hurry and wanted to get something specific, such as band-aids, I would type it into the search bar and bring up a page. In that page, there is no explanation of the red check mark and blue icon on that page. Therefore, I would have had no idea what the icons mean.
    6) Would you purchase from the website’?:  I would definitely buy an item off of the website. They had great prices and the products were available for non FSA members. 
    7) Additional feedback:  This website was wonderful, original, eye-catching, and professional. It was easy to use and only needed some minor improvements which were to add the explanation of the red and blue icons on each page, even if it was something smaller on the left side bar and to also make the font size smaller for the titles on the left side bar after searching for a result to narrow or expand the search results.   

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