Get Customer Feedback via SMS

3 thoughts on “Get Customer Feedback via SMS”

1. The first thing I noticed was that the homepage prominently emphasized the monthly fee. When I log on to a site that has a fee established for it, I always look for a free trial option. You have one, but it is buried in the FAQ.I strongly recommend that you have this information on the homepage. I believe this would encourage more businesses to try your service. The various topics listed at the top of the homepage contain a lot of useful information. While the text is easy to read, it takes a lot of time to read through it. I believe having to read through this information may discourage potential users from signing up for your very interesting service. You might consider using graphics explaining how the various options work. In today’s world, people are visually oriented. The sign-up page is very easy to understand and encourages potential users to sign up.
   Again, I like the idea of the site and ,except for the amount of text used on various pages, the overall appeal of the site should encourage users to explore the benefits of the site for their businesses.

2. 1) Look around the home page – what is your initial impression of what you see?
    
   The purpose of the website appears obvious: get instant feedback from clients/customers.
    
   Beyond that, I do have a few comments:
    
   â–º I like the coloring and the basic design. Red can be a color that conveys warning or emergency. Here it is used sparingly and which to me conveys urgency. Is that your intention?
    
   ► I would consider finding a way to get the rotating photos completely above the fold (scroll). You may have them partially below the fold on purpose to get people to scroll down and I find it a bit annoying. You may be able to move the headings below the photos (“MessagetheManager . . . ” and “Start Getting Feedback from Your . . .”) to where they are showing above the fold, indicating that there is more information below.
    
   ► Also, I think, you are missing an opportunity to let business owners know why they need instant information. Yes, you do mention it, but not in a way that hits an entrepreneur’s pain point. If you could revise the initial copy starting with “Get closer to your customers,” to something like, “Have you lost customers because they’ve been waiting 30 minutes for their meal? Now, there’s a way for you to handle this immediately.” I realize that my example could be worded better and . . . the idea is: you are reaching the business owner/manager on a mental level. People buy based on emotion, then use facts to support what their emotions are telling them. Therefore if you could reword the initial copy to reach the reader emotionally, you are more likely to generate interest in using your app.
    
   â–º Lastly, is this app expressly for restaurants, pubs, and other food/beverage establishments? If so, you might want to mention it somewhere. If not, you might want your photos to represent a greater variety of businesses.
    
   2) Is it clear which businesses the service is targeting?
    
   Oh, I see my above point is addressed here. I presume your target are restaurants, pubs, coffee houses, etc. But please don’t make people guess. The last statistic I saw was that the average visit to a website is 6 seconds. In that time, they will probably see only one photo and might not understand your intent. You want your prospective clients to know who you are. I would spell it out clearly in a tagline, so people would know who you are and what you’re doing as soon as they see your listing on a search engine.
    
   3) Do you understand the benefits of the service?
    
   Yes. I understand the benefit. If someone has been waiting 30 minutes for their dinner, restaurants are going to have people walking out. If the manager can be messaged, she (or he) can handle the situation immediately and keep the customers satisfied.
    
   And, it still goes back to what I wrote above. I get the reason for the app. Now, captivate the reader’s attention by adding something that grabs them emotionally at their pain point.
    
   4) Are you encouraged to subscribe (if you have a suitable business)? Can you tell us why (or why not)?
    
   Yes, I do see the value. And another thought: What if you could show the investment value of the monthly fee? How many customers will stay, return, refer others because of the app? How will it pay for itself and more? Here’s where including facts would pay off: how has it helped your existing clients, providing you already have some (could be beta clients).
    
   5) Please share any additional feedback/comments you may have.
    
   Which brings me to my only additional comment: What about testimonials? This is how existing clients can tell others how MessageTheManager is helping them and their business.
    
    

3. 1) I great the impression that this is great for small business owners, but not in the United States since the fee is in euros. It has a great layout and look that is inviting. I quickly understand the offering from the homepage. I don’t have to click around to figure it out.
    
   2) Yes it is very clear that the site targets service oriented businesses.
    
   3) Yes I understand that it gives the business the opportunity to resolve complaints and therefore improve online comments and reviews.
    
   4) I may give it a try or use it on a trial basis. I am skeptical of how the users will know about giving feedback via text. I do not see much marginal use between someone who would voice their complaint to management and someone who would use the texting option.
    
   5) I really like the concept and think it was potential. I think text is a little limiting as far as communication and some misunderstanding can occur.

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