On demand help from excel and search advertising experts.
Target Audience: Small and medium businesses
Website URL: www.GetXperts.com
No. of Feedback Providers Requested: 5
Note to Feedback Providers:
Please note that businesses are looking for in-depth feedback that gives them thorough, insightful and actionable input. A ‘superficial’ submission that does not add value, is not thorough (i.e. written in a hurry, with poor grammar, punctuation etc.) and does not offer any concrete, constructive feedback is not helpful and will be rejected.
Feedback sought:
1) Look around the home page – what is your initial impression of what you see?
2) Would you want to use this service if you needed help with Microsoft Excel or Google Adwords? Why, or why not?
3) How trustworthy does this site/company seem? How would you suggest I make it more trustworthy?
4) What do you think I could do to increase the conversion rate? For me a conversion is somebody inquiring to get help with Excel or Adwords.
5) Please share any additional feedback/comments you may have.
1) Look around the home page – what is your initial impression of what you see?
At first glance, the home page is a bit plain. I would have liked to see pictures or examples of some before and after projects that you have helped with.
2) Would you want to use this service if you needed help with Microsoft Excel or Google Adwords? Why, or why not?
This is something that I would be interested in using for my small business. I am very impressed with prices and services that are available. I also love the fact that there is not a contract or commitment. I would be interested in the Google Adwords help but not in the Excel. Only because I don’t need any extra help with Excel.
3) How trustworthy does this site/company seem? How would you suggest I make it more trustworthy?
I would say that this company is very trustworthy based on seeing real customers pictures with their testimonials. I would suggest adding social media links like Facebook and Twitter.
4) What do you think I could do to increase the conversion rate? For me a conversion is somebody inquiring to get help with Excel or Adwords.
I’m not sure about this. I would think that if you specialize in Adwords for businesses, then you are more than likely already doing the best that you can on this.
5) Please share any additional feedback/comments you may have.
While I notice that this site specializes in “On Demand”, I do think that there should at least be a “Live Chat” link so as to be able to talk to someone during regular business hours. I also see that this company prefers emails over phone calls. I would certainly remove that sentence as well. It gave me the impression that no one at this company really has the time to be available to communicate with a customer whom is visiting your site.
1) Look around the home page – what is your initial impression of what you see?
The home page seems clean and straightforward towards what services your website provides to the visitors. However, it seems a little bit dull. The presentation of the information are lacking attractiveness. For example: under the capabilities section, you could present it in a more creative way with some animation and some colors between each aspect. Your website should be convincing enough that when people visit your website, they could feel your expert by looking at how you present your website to the audience. You could provide a slides show of how you can help people with your professional skills. I notice you have some videos in adwords and excel tactics page. You can have similar video but more summarized video in your homepage for visitor to view it. It is important you show how you can help the visitor in your homepage, not in other pages as the possibility of visitor navigating your site are thinner when your homepage doesn’t seem to be attractive enough.
2) Would you want to use this service if you needed help with Microsoft Excel or Google Adwords? Why, or why not?
I would not, i could search for help in google or youtube to get a free tutorial on how these thing works. Unless, you provide me good points on why you are better than those free tutorials on the internet. For example: you provide live support and live training session.
3) How trustworthy does this site/company seem? How would you suggest I make it more trustworthy?
It seems legit to me and also the testimonial seems real to me as i can click on the testimonial and it redirect me to website related to the testimony company.
4) What do you think I could do to increase the conversion rate? For me a conversion is somebody inquiring to get help with Excel or Adwords.
Target for startup company, usually they are low in budget, you can provide them with a free trial package. People will have question such as why would i use your service when i can get those free tutorial from youtube. You should prove this point at your homepage. For example: you have some section saying: why you should pick us? follow by your point such as we provide deep analysis on your business needs in adwords advertising.
5) Please share any additional feedback/comments you may have.
Overall, it is a good start. You just need to present your website in a more creative with professional layouts. I found some site such as https://www.lunametrics.com/training/. By looking at their site, it feels so much professional even thought i never tried them but the way they present they information is so much convincing that they are good at what they do. It could be a reference for you.
1) Look around the home page – what is your initial impression of what you see?
The site is very plain. It’s neat, but looks homemade. It gives me no compelling reason to stay. The average time a first-time user spends on the site is 6 seconds; there is nothing on the home page that would make me to want to stay longer than that. No graphics. No video. Nothing.
The one thing that makes this page is the slider with the testimonials. Too bad it is all the way at the bottom.
GetXperts is a catchy name, but it doesn’t say anything. It doesn’t give me even the slightest clue to what you do. Experts in what?
I have a one-person business that I do the marketing for and have not heard the term search advertising. Looking down the page at the icons, I could figure out what is meant. However, you might want to help people out by bringing that information above the fold/scroll.
And what do search advertising and Excel have to do with one another? These are probably going to attract different customers for entirely different reasons. What if you had 2 landing pages: one for search advertising and the other for Excel? Or maybe 2 separate businesses/divisions: GetXpert Search Advertising (GetXpert Ads) and GetXpert Excel, each with their own website.
2) Would you want to use this service if you needed help with Microsoft Excel or Google Adwords? Why, or why not?
Just from the website? No. Maybe if I got to know Justin and see his work.
There is nothing on the website to give me a desire to stick around.
Tell me why I need you? What benefit you provide? “Have you been getting maximum results for your advertising dollar?” or “Pivot tables a mystery to you?” Something that makes me go “Aha! I want that from GetXperts. I know they can help me!”
3) How trustworthy does this site/company seem? How would you suggest I make it more trustworthy?
The testimonials area about the only thing that give any indication of trust.
One thing might be a short video at the top of the home page with Justin speaking directly to me (to the site visitor), maybe showing before and after slides as part of the video. Maybe other videos sparkled throughout.
I see that there are videos sprinkled throughout. And that have some of what I’m thinking of. However, the video on the home page is an introduction to how you can be of great service to the person visiting. Why do they “need” you?
4) What do you think I could do to increase the conversion rate? For me a conversion is somebody inquiring to get help with Excel or Adwords.
The video will help.
So will giving people a compelling reason to use your services. What will using your services mean to their lives? Will it save them time? Will it bring them more clients? Will it improve their ability to get a grip on their business financials (Excel)?
5) Please share any additional feedback/comments you may have.
I noticed that all of your videos are on YouTube. But it doesn’t appear that you have a YouTube channel for your business, just for you with all kinds of videos unrelated to your business.
Therefore, if I click on YouTube from when of your videos on your website, I get an individual video. I don’t get a list of your videos.
I’m thinking that this might help, because then I would get some training and see more of the depth of what you’re capable of doing for me.
I realize that this will take people away from your site, but you can bring them back through YouTube.
I hope this gives you some ideas.
1) The first think that I like about the website is that it seems easy to discover. Good combination of colors, not too much or heavy information and mostly important the fact that I can understand immediately what the company is about.
What I understand about what they do is that they are consultants in Advertising market research and of course the obvious Excel Experts.
They have an interesting immediate pay system depending on how much the work needs (in terms of time).
I like the slider with customers opinions, I’m a slider fan and again, very professional look, nice pictures and good amount of word choice.
I like the fact that the page ends with a simple contact form that does not require further info, it does not take much time so one can finish fast the job.
I like the 2 menus layout with the main up and the second one down (with less categories). Keeping less categories up makes it more simplistic, therefore easy on the eye.
2) I would sure use it after checking if there are any reviews online, because it has a design and a structure (the website) that indicated me pro-s and serious people to be working with. And because the promise of charging depending on the complexity of the service (time related) gives me the chance to try at least and then decide.
3) It already seems trustworthy to me. And in my opinion, to do something more there, I would add in the slider one picture containing logos of companies that were served by getxperts.com (the ones in the testimonials at least).
4) Website related I can only think about taking care about the social media presence and targeting the clients who might need this type of services.
I see no social media share buttons so I find it hard to go out of the website to follow the activity of getxpert.com.
Otherwise I’d contact the companies in the field, from the country and make them offers at least (but I guess this was not the point of the question).
5) All the videos (I opened 11) work. I like that they are not too long (time related) and the surpise is that.
I find amazing the “Free Adwords Course” but I had to ook around a lot to find it.
I think a way to advertise that in the front page would be a big help if the intetions are the ones stated.
Otherelse, I would have left the website without knowing, and users are always into learning new stuff – for free.
1) Look around the home page – what is your initial impression of what you see?
The home page has a nice layout and gives from the start information on what services it offers and prices.
I like the colors used and how the information is structured.
2) Would you want to use this service if you needed help with Microsoft Excel or Google Adwords? Why, or why not?
If I would use Google Adwords I think I would use it. I would end up saving money as some client stories reveal on the home page.
With Excel I don’t think I would use it because I know how to use it and I would find online easily help for free.
3) How trustworthy does this site/company seem? How would you suggest I make it more trustworthy?
It seems trustworthy through the client feedback and clear prices.
One suggestion would be to put the Clients feedback a bit higher on the home page.
4) What do you think I could do to increase the conversion rate? For me a conversion is somebody inquiring to get help with Excel or Adwords.
Perhaps add a few concrete examples (simple ones) that show with what exactly the company can help with (without posting the actual solutions).
Or give a trial for customers (e.g. 1 simple question).
5) Please share any additional feedback/comments you may have.
Capabilities could come after the Testimonials.
One big button with Try me or Trial at the beginning of the page would invite customers to actually try and hire the company.