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May 15, 2016

Great Taste, Small Waist


Weight loss meal delivery program

Target Audience: Female, 25-50, white, HH income of 75k+
Website URL:
No. of Feedback Providers Requested: 10

Feedback sought:

1) Look around the home page – what is your initial impression of what you see?

2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing?

3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)?

4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why?

5) If you were looking to lose weight, would you be inclined to sign up for the program? Why (or Why not)?

6) Please share any additional feedback/comments you may have.