Groupon – Local Daily Deals

Groupon - Featured On StartUpLift

Daily deal on the best stuff to do, see, eat, and buy.
Huge discounts on fun activities in your city!

Launched in November 2008, Groupon features a daily deal on the best stuff to do, see, eat, and buy in a variety of cities across the U.S., Canada, Europe. Groupon grew out of a website called The Point, that lets you start a campaign asking people to give money or do something as a group — but only once a “tipping point” of people agree to participate. By focusing on one good or service each day, Groupon keeps it simple. And by leveraging The Point’s framework for collective buying, Groupon is able to offer deals that make it very difficult to say no.

Provide feedback:
  • Visit
  • Does it annoy you that every time you go to you have to deal with an Email sign-up page even though you have already visited/signedup/used Groupon before?
  • What do you think of Groupon’s home page where a deal is featured? Please comment on various elements on the site. What sticks out? What do you find bothersome? What do you like? What do you hate?
  • How about the “feel” of the site? Is it eye appealing or does it look cluttered?
  • Do you find the site “user-friendly” all over the places?
  • Please share any additional feedback/comments you might have.

5 thoughts on “Groupon – Local Daily Deals

  1. I have bought Groupons several times in the past. I really like their service and anxiously look forward to new deals every day. That being said:

    – Yes, i hate the fact that every time I type in, I have to reconfirm my city. Then it asks for my email again. I find that constantly annoying. Recently I discovered that there is a little “Sign in” link at the bottom right of the email box. It takes me to sign-in page and I am able to see the deal after logging in. However, I do find it really really annoying that I am not simply able to go to (without logging in) and see today’s deal. I might not be in a buying mood every day, and I should not have to login every day.

    – I really like the overall design of the homepage. I like how the main focus of the page is the deal being featured, with time remaining on the left. I used to find the side deals and other stuff on the right annoying at first, but now that I have gotten used to them, I actually kind of appreciate them. More choices, more deals.

    – The overall look and feel of the site is very eye-comforting. I like the green background and clean, clutter-free user interface. Glad not to see anything blinking too much or jumping to my face:)

    – I wish they would give away a few groupons every day (in some sort of competition, or as an award for something).

  2. Hi,

    I love Groupon – and I’m excited that you’re looking to make a great concept even better through online feedback.

    The e-mail sign-up pop-up that appears everytime I go to the site is extremely annoying, but only because there’s not a “No thanks, just looking” or, “skip”, or “I’m already a member” button. If there was an option to pass-by that screen, I’d be much happier.

    Groupon’s home page is great. The clarity of the deal is key – I know exactly what I’m getting, there’s little ambiguity and no hidden facts. A deal is a deal, and that simple, rewarding concept works for me. I often feel bad for the “side deals”, as I wonder about the exposure they’re getting. I wonder if there is a way to feature them more prominently on the page, or at minimum draw greater attention to them? Two other features I really appreciate are the business details – with nearly every deal I check out the company website first, and you make this so easy! Thanks! Secondly, the comments section: it’s the yelp concept, but so much easier. I feel like I’m getting the inside scoop from past customers, and so often my questions about a deal have already been asked by someone else. It cuts down on the time I need to spend asking, and waiting for answers to my questions. There is little I don’t like about Groupon – except when I miss good deals! Sometimes I’ll check my e-mail in the morning, and see a deal I like, but forget to buy later on! Perhaps a “send me an afternoon reminder” button on each deal page would help the Forgetful Fred’s of the world.

    I love the Groupon instructional videos. They are so clear, and explain the idea and concepts at a level that most others could not verbalize, or even conceptualize. And, they are consistent with the Groupon brand.

    Overall the site has a modern, fun, and professional feel. I work in advertising and marketing, and often notice how a site functions, how it’s designed, as well as the structure. Groupon does a great job here. My only complaint is the look of the side deals – the font looks cluttered and inconsistent with the rest of the site. I may be picking, but it’s something I’ve noticed many times.

    Thanks for a great site, an even better concept, and an easy to use system!

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