Coming up with posts for your blog can take a toll on you as a content creator. And the pressure for you to keep posting for consistency doesn’t help! So in this article, we are going to focus on a few hacks and tools that will help you come up with content for corporate blog posts.
Most businesses, if not all, use the internet in one way or another to leverage and grow. And at the end of the day, the content you put out reaches to your potential client and draws you more and more audience. As a business, that is what you want.
Content Creation Hacks For Business Blogs
You must understand that your most significant strength is people. You want to deliver solutions to your audience problems through your corporate blog posts.
So what tactics can you implement that will help you actualize this?
1. Pick one field to focus on
As a corporate blogger, you want to focus on one thing that you will write on. This could either be management, finance, accounting, or any other field that works for you in the corporate industry.
Trying to write about everything and anything at once kind of drives away your target audience. I can imagine seeing an excellent blog on accounting only to go next time and find the following blog was a skincare routine. That will be a bummer.
Instead, you want to specialize in one field and, with time, grow your blog to areas that relate to the area of focus. For example, starting with finance, then talking about accounting, then tools. Make your growth gradual.
Research is your best friend when it comes to blogging ideas. You want to know what questions people are asking so you can write about them—creating content around the things that people are searching for instead of focusing on what you want to write about.
One of the best ways to tap through trends is by researching. Know what people are looking for, research what your competitors are talking about. Follow market shakers and other relevant sources. Do whatever you can to be up to date with what’s trending on your area of focus.
3. Planning and Batching
You want to layout your calendar. You could choose to plan annual content, semi-annual, or quarterly. So much time is wasted on thinking about what to post if you do not have a posting calendar.
Planning a posting calendar could take you anywhere between a day and a week, depending on how many corporate blog posts you want to publish within a specific time frame.
Batching, just like planning, saves you a lot of time. Let us say you already have all your topics for the next 3 months. Take this time and come up with all the infographics for those topics. If you are going to push your content on other social media connecting platforms such as LinkedIn, create your posts for those platforms.
Focusing on one field, research, planning, and batching are great tips to make sure that you always have content to post. When planning ahead and doing your research, how do you come up with ideas to post in your business blog?
There are several tools that do come in handy. Let’s have a look at a few.
1. Google Search and Auto-Suggest
Google search is a gold mine for any blogger. With this, you type in a keyword that you want to know and let google work for you. It will give you several suggestions then you can narrow down from there.
Within that page, you also find the “People ask” segment, and those act as great beginners as they show you what people are looking for!
This popular Q and A site gives you direct insight into the questions that people ask. All you have to do is type in the keyword, and you will get items that people ask. There is where you get your blog ideas from.
For example, if you search for “marketing”, some questions will come up. What is digital marketing, examples of marketing, and such? That alone has given you a ton of ideas on what to blog about.
Buzzsumo is an excellent tool for giving you insight on how competitors’ blogs in your industry are performing. Check for content pieces that have the most shares and dig deeper into that.
You can see the audience’s comments and questions that they have.
You can either zero in on the issues or use the skyscraper technique, create better content with more solutions.
However, don’t overlook the power of the people around you.
Other Ways To Come Up With Content
1. Following Influences
Influencers influence. Influencers on social sites such as LinkedIn, Twitter, and Facebook will most probably give you a hint of what the audience wants. Please take advantage of this and create content along the lines of what they are talking about, as we said before, leverage with trends.
Tools such as Upfluence can point out relevant influencers in your industry. Use these influencers to stay on top of topics that are gaining traction with their followers.
2. Ask your readers what questions they might have
Surveys and quick polls are an easy way to know what people need because you are writing for them. These quick polls could be posted on either Twitter, Instagram, or any other social sites. Surveymonkey also helps with getting surveys.
End your blog with questions from there. You can create a detailed blogpost around the solution.
3. Brainstorming with Your Team
This could either be the customer support, sales, or marketing team. These teams do have direct contact with your customers and most definitely get several questions in a day. Revolve your post towards answering the questions that your team get asked frequently
4. The Opposite Approach
This is also a great way to come up with business blogpost ideas. You write the opposite of a previously worked on the topic.
For example, if you had written a business blog post on “Example of best marketing”, you could write a post on “What are some of the greatest marketing disasters in history?”
You would be surprised at how much insight you can get from delegating the task to someone else. You would get ideas that you probably haven’t thought of. Various sites such as Upwork, Freelancer, and Fiverr are a great option for getting top-rated freelancers. Even better, you could use that time to attend to something else.
6. Using Your Experience
As a blogger, you have probably had a few ups and downs. Why not put them on paper? You could write about strategies that worked for you—mistakes you have made in the past, lessons learned, and other experiences.
People generally gravitate towards real-life stories and are more responsive towards them by wanting to share similar experiences. As a business blogger? That will probably excite you.
Let us all agree that at some point you will get stuck on topics to write on, but for now, we’ve got you sorted.