LadenZeile – Visual Product Search

18 thoughts on “LadenZeile – Visual Product Search”

1. Feedback sought:
   Click here for a google-translated version of the website in English.
    

   When you visit the website, can you perceive that LadenZeile is itself not an online shop?

   LadenZeile appears like an online storefront.  Is it just linking to other online merchants?  I couldn’t tell just from visiting.  I could tell this when clicking on an individual item and then I am redirected to another site.

   What do you think about the categories and how do you like the presentation of products and the filters?

   I think you do a good job categorizing the products, and they are presented in a professional way.  It is comparable to other online retail merchants.  (example: Overstock.com)

   Is the page easy to operate? Are the navigation bars easy to identify?

   The navigation is straightforward and easy to figure out.  I did not have any problems moving about on the website.

   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?

   Visual searching was easy, however still trying to figure out the favorites feature.  Apparently that is what “merken” means.  Save to memory.  So it appears to work great.

   What features are missing or not implemented well enough?

   I wish you stated on your homepage that you are a search engine to external sites.  It was not obvious to me until I clicked on a product I liked.

   Are you partnered with Amazon as well?  I saw that you do link to ebay.

   I like that you have a wide variety of products.  Would you consider opening up an english version of your site to market to Western Europe and the U.S.?  I think you have a great site.

   Do you have a frequently asked questions page?  I did not see it.

2. When you visit the website, can you perceive that LadenZeile is itself not an online shop?

   -On first glance I honestly thought it was an online shop. But after analyzing some of the functions of the site. It is well self explanatory. So yeah, for a normal person like me it took me about 2 minutes on the site before realizing it is not an online shop.

   What do you think about the categories and how do you like the presentation of products and the filters?

   -The categories are well organized. Regular users won’t find it difficult to locate the specific items they are looking for. If you’re going to host more products I think it’ll be best to also expand your categories.

   Is the page easy to operate? Are the navigation bars easy to identify?

   -Indeed. The site is very user-friendly and it is very easy to navigate. The search field, the categories, the links, all of those are okay and functioning well. If only I can understand everything that’s written there, I will be able to give more comments than this.

   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
   -The search function is ok. I tried searching for “pants” and it gave me all kinds of pants. However, regarding the favourites feature,  I don’t really understand how it works. If you’re referring to the word “merken” which also says “add to memory” well, it doesn’t work for me. When I click on the “merken” button, my cursor changed to a insert text cursor and it didn’t do anything, furthermore I tried clicking on other merken buttons and it did the same. Nothing, or is it just me not understanding how it works. So with all honesty I do not know how the favourite feature works.

   What features are missing or not implemented well enough?
   -I think I can rephrase the question as “Constructive/Creative Criticism and comments”

   -First of all, I would like to let you know that when I click on the link that translates the site, it didn’t translate everything. That is why the word “merken” is still there. Also I would like to pinpoint the facebook “Like” button at the bottom of the home page. It is not clearly visible on my end. I do not know if it is on my browser but I am using google chrome for testing which is very common. With those problems appearing. I decided to try out the real site without the translate feature and everything went smoothly. I was able to click on “merken” and the item I selected was added to the list beside the search field which is a good way to keep track on the products I like, if I’m not mistaken that is the favourite feature, right? I do not understand everything on the site since like what I just said that I went to the site without the translation feature because it prevents me from seeing the full functionality of the site.

   -Everything works smoothly when I go the site without the translation, the functions, the links the buttons on the left panel are very useful. If it’ll be possible to put the price search and all other search functions beside the search box. That’ll be easier for users to use the functions. I also would like to suggest to make the links at the bottom part consistent. I mean on the home page the links are complete with “Blog, Question and answers, Partner Shop etc.. And when I searched on some items and checked the links at the bottom, it lacks some of the links that you can see on the home page. Also, if you can add a link that says “About” and “Contact us” that’ll be great, with those links, users will feel secure that the site is good and willing to help users with their queries.

   -Overall, the appearance of the site is good. The colors that you use are professional. Google ads and some other advertisements are put on the correct parts which is at the rightmost and bottom part of the page. That’ll result to users not being disturbed and irritated by other links that they can accidentally click on. The arrangement of products is also impressive. You should keep up the good work on that part. The search functions are user friendly and those will help users locate  their desired items easily and saves them the time of searching. I also like the idea of putting the facebook like button, so that users will be able to share their experience on this site. So yeah, good job on the site. Users that’ll use your service should be delighted by the website. Keep it up and best wishes to you!

3. They do. But I was able to locate it only on the home page. The link is called “Fragen und Antworten” just below the “Blog” link. ^_^

4. When you visit the website, can you perceive that LadenZeile is itself not an online shop?
   No, In my own tot, i tot all of the online selling business is an online shop. So when i visit ur site, i tot it’s like any other site which is an online shop. If u want people to know that LadenZeile is itself, i suggest that u description it in ur home page or u showing some items u sell with ur own brand on it.
   What do you think about the categories and how do you like the presentation of products and the filters?
   Ur categories is great. Which is very convenient for people to choose the aspect that they finding. It has boy and girls section which is very good. Then u have a slideshows showing ur products which looks professional. I think u no need to add the categories under the slideshow. Because i can view the categories in the top menu already. It’s better to keep ur site simple so people easy to find thing that they want. The categories menu bar is good. The filter is also good enough. When i type on the search filter it has a list about the item that is related to keyword i searched. Then u have the top selling product showing in the right side. This is very convenient for people. I suggest that u should show the brands such as nike,puma etc in the bottom instead in the middle.
   Is the page easy to operate? Are the navigation bars easy to identify?
   Definitely easy to use. The navigation bars is very easy to recognize. I can easily find thing that i like. But it is in german language. I suggest that u have ur own translation which can let people choose their language if u want to make international business.
   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
   The visual search and favorites list is like normal searcher. It is fine and its convenient. Yes it’s obvious to find and it’s functioning.
   What features are missing or not implemented well enough?
   I think u should allow people to sign up as a member of ur site. This can keep ur distance with ur customer closer. U can ask for user interested items then u can suggest those item to them. U can email it to them as a recommendation. Then u should list the payment method such as credit card, paypal. U should add the payment method badge. For buying securely. This can make people feel confidence. I tried to buy an item from ur site, it link me to another website with the review about the item. It is very detailed.

5. When you visit the website, can you perceive that LadenZeile is itself not an online shop?
   No, I am unable to tell that LadenZeile is itself not an online shop. I realized that when I clicked on an item and I was redirected to another website.
   What do you think about the categories and how do you like the presentation of products and the filters?
   I think they have a good variety of categories and products listed on the site. I don’t like the fact that they don’t tell you the brand name of the products they are advertising. It is hard to tell if you are buying quality merchandise.
   Is the page easy to operate? Are the navigation bars easy to identify?
   Yes, the page is easy to operate and the navigation bars are identifiable. I was able to navigate through your website with ease and was not confused about any pages.
   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
   I like the visual search  feature It lists the top selling items, I was not able to figure out the favorites list feature though.
   What features are missing or not implemented well enough?
   I would have liked to be able to see the prices in us currency. I would have also liked to know from being able to read it that your site would link me to another site to actually purchase the merchandise so I would be more comfortable shopping on the site.

6. Feedback sought:
   Click here for a google-translated version of the website in English.

   
   

   When you visit the website, can you perceive that LadenZeile is itself not an online shop?

   At first glance, i could not tell that ladenZeile was itself not an online shop. The immediate first impression that I had was that the website looked very similar to Overstock.com or something like Amazon.com, where hundreds of thousands of items are stocked in a warehouse type environment and shipped out. So it is not obvious that this is not an online shop. However, upon clicking various links for items, it became clear that the website is simply a conglomeration of shopping links that redirect to various online retailers for each item.
    

   What do you think about the categories and how do you like the presentation of products and the filters?

   The categories seem well organized. Men and women in the fashion sections, unisex options, everything makes sense. The presentation of the products is quite neat and easily navigable. Perhaps add new categories related to electronics/video games/movies/blu-rays? Right now it seems to cater to fashion goods, accessories, and furniture. The filters also work very well… Overall, I found that the categorized organization was very fruitful.
    

   Is the page easy to operate? Are the navigation bars easy to identify?

   Yes, the page is very easy to operate. The navigation bars are also very easy to use. I had no problem moving around the website, looking at various categories for different products, as well as using the search bar query in order to find specific shoes that I was looking for. The color scheme works very well and the contrast and scripting works without a problem.
    

   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?

   I really enjoy the visual search, as well as the favorites list. This reminds me very much of the functionality of amazon.com, which I use all the time. The favorites list feature, is indeed the ‘merken’ button, which then turns into an orange checkmark and saves the products you add to your favorites to a memorized list at the top right corner of the screen. When you click the corner link, it goes to a page that says “Merkzettel: Ihre 8 gemerkten Produkte” and you can easily analyze what products you have added to your list and make a decision. I found the visual search very useful and simple, as I searched for Levi’s 501 jeans and it came up with tons of Levi’s pants and examples. Overall, you guys did a great job with the search functionality, the speed of the search itself, as well as the layout of the products and the ability to save and go back to your favorites list.
    

   What features are missing or not implemented well enough?

   1. One feature that I think will add a great deal of uniqueness and functionality to your website is a review system.  Whether you start this review system anew, with your own users making reviews from scratch, or you take reviews compiled from other websites such as overstock.com or amazon.com, etc, this will help your consumers make decisions and will make them more curious about other items when they see the visual search next to them with 5 star ratings. Because your website is built on the idea of informing the consumer, the more information that you have available for a potential buyer, the more inclined they will be to utilize your website and services.
   2. I’m not sure if this functionality is added yet, but having a very simple link on the favorites list to email your favorite items to your friends and family (sort of like a wishlist) would be really cool, because then your friends and family, and even yourself, can have easy access to a list of all the items that you’d like to buy. Not only will this give more popularity and potential audience to your website, it will also increase the likelihood that people will buy items from your affiliate links.
   3. Lastly, the website is very well designed, streamlined in terms of speed and functionality, and the user experience is quite agile. It makes intuitive sense where I am supposed to go and what I am supposed to do. Perhaps if you could make a tagline really clarifying that you are not a giant online retailer, but the ‘place to find the best deals’ for example, people will immediately understand what LadenZeile has to offer. However, even if you choose not to do so, it is quickly apparent what exactly you can do with your services. Overall, a good job from the graphical and user interface standpoint!

7. Ok.  As Pipe pointed out, you do have a frequently asked questions page.

   Another suggestion:  I do not see any Web 2.0 social integration in your site.  Many people use Facebook and Twitter.  Is it very common to see a button for these sites on a homepage, so a person can become a fan, like your site, or share it amongst their friends.  That is a big thing I would strongly recommend you add to your site.  This will boost your exposure and people who like your site will market for you for free.

8. * When you visit the website, can you perceive that LadenZeile is itself not an online shop?

   Initially I did think, from the layout, that this was simply an e-commerce store.  It only took a few seconds, however, to read the tagline “All Shops under one Roof”, to realize that LadenZeile is actually a shopping portal. The text above the search box and the “Shop of the Month” section also helped me realize, within seconds, that this was a portal, not a store.

   * What do you think about the categories and how do you like the presentation of products and the filters?

   The categories appear very straightforward and provide an easy way to navigate to the item(s) you want.  I’m very fond of the horizontal dropdown menu and thought the use of the topsellers block within the menu was a good idea.  In Firefox 3.6, however, the CSS needs some work.  The price and shop name of the topsellers appear to be cut in half.  This should be an easy fix with the line-height property of that element.

   The front page needs a little work, in my opinion.  First, including categories that customers can already find in the horizontal dropdown menu under the feature slider is redundant.  I would rather see a “Top Categories” area or some indication that this is not just a repeat of the category links already available.

   I do like the Topsellers block with rotating images and the “Shop of the Month” area below that.  I would like to see a short description of the shop of the month, however.  Currently, the block just says “Otto” and I have no idea what Otto is.  A description might increase my interest.

   Also, the brands displayed below these blocks do not fill up the entire horizontal margin.  I think you may want to reconsider their placement.  Perhaps just a link to “Shop by Brand” would be more appropriate and mean less clutter on the homepage.  Less clutter is always important so that the user doesn’t feel overwhelmed.

   As for the filters, I did find some problems.  First, the “Sale” checkbox makes an error pop up in Firefox 3.6 (Firefox doesn’t know how to open this address, because the protocol (bnnjonnmwboby.2efuxyhtycfy.2exynechxylmwboby.2ddohayhmwbobyn.3fjlcwy) isn’t associated with any program.).  Sale items are still displayed, but the error should be corrected.  The error does not occur in Internet Explorer, but the horizontal navigation does not show up in version 6.0.

   I also noticed some redundancy in the search filters.  Topsellers, high price and low price show up twice on the page.  There are already so many filters for the customer to select that this redundancy may be overwhelming.  I would keep them in the left filter bar and remove them from above the product list.

   I liked being able to visually select which type of product I wanted on the left search filters.  This is a nice touch that I believe will make shopping easier for the user.

   One feature I did not see that is almost essential on sites with thousands of products is a compare feature.  You should be able to click a checkbox next to similar items, then click a “Compare These Products” button towards the top of the page in order to make a better purchasing decision with less effort.  Unless this is logistically impossible or extremely expensive, it’s a feature that should be taken into consideration.

   Finally, I thought the color and pattern filter options should be next to each other in the filter options.  That makes more sense to me than dividing them by the Looks and Material categories.  In my mind, it should be Looks, Material, Color and then Pattern.

   * Is the page easy to operate? Are the navigation bars easy to identify?

   Yes, the navigation bars are very easy to identify.  More and more websites are going to the horizontal bar because it is so user friendly.

   I also very much liked that clicking on a product takes you straight to that product page at the site of the store where it is being sold.  On many shopping portals, you have to jump through numerous hurdles to get to the site where you can make the purchase.  The results also open in a new window or tab, which is desireable. I like this feature on LadenZeile.

   The only navigation feature I found confusing was the fact that I could not use filter options immediately after doing a search and there were no instructions that I had to select a category first. “‘Horse’ can be found in the following categories:” should be “‘Horse’ was found in the following categories.  Please select one to enable sorting.”

   * How do you like the visual search and favourites list features? Are they easy to find and functioning properly?

   The search feature is very easy to find at the top of the page.  I did notice that the horizontal navigation goes away in FireFox 3.6 on the search page when you hover over it.  I have replicated this bug three times.

   When you say “favourites list features” I am assuming you mean the place where you check “Save” at the bottom of each product listing.  These links did not seem to perform any action when I clicked on them. They did change from “Save” to “Pinned” on the product details page, however.

   After successfully saving a few products, I noticed my favourites pop up at the top of the page and I could click on the link above them to see a complete listing.  This is a nice feature, but I would like to see a popup tooltip on the save button for each product to explain it.  Otherwise, I might not think I was able to save my favorites in such an easy way.

   * What features are missing or not implemented well enough?

   Again, I think the ability to compare products is probably the most important feature missing from the site. 

   Also, I did not see the option to login or create an account so I could save my favorites list for future visits.  I was extremely surprised that this wasn’t an option, or at least not one I could find. 

   Since I see Facebook “like” buttons all over the site, I would like to see this site integrated in a Facebook app so that customers could “Facebook Connect” to sign up for the site’s services and saving favorites.  They could also share their favorite lists on Facebook.  This would be a great way to spread the news about LadenZeile virally.

   Finally, I would like to be able to sort my favorites into different lists.  This would be an easy way to sort my personal wishlist from planned gift purchases for co-workers or friends.  The user should be able to email this lists to friends or easily post it to Facebook.

   Also, I have a problem with the advertisements on the right sidebar.  They appear superfluous and interfere with the site’s design by putting everything off center.   Perhaps a horizontal ad bar between every 10 or so items in the product list would be a better solution.

9. When you visit the website, can you perceive that LadenZeile is itself not an online shop?
   Initially, it is easy to believe that LandenZeile is an online shop. Not until you click on an item do you see that it is set up to link to a host of shops in a one stop shop type of format.
   What do you think about the categories and how do you like the presentation of products and the filters?
   The categories of landenzeile.de are set up fairly well. It seems like a lot of effort was put into the organization and presentation of the products. The page just seems to be so convoluted with stuff that is trying to be presented.
   Is the page easy to operate? Are the navigation bars easy to identify?
   Yes because of all of the work that was put in with organizing the products, the page is easy to operate. Yes the navigation bars stand out pretty well, allowing for them to be easy to identify.
   How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
   I like the ideal of the visual search and favorites list features. Favorites is a lot easier to find and I like how it works. Visual search was a little harder to find and figure out how it works, but once I did it is a
   What features are missing or not implemented well enough?
   Overall the site works pretty well. It’s organized very well and has a lot of products. Though when I clicked on the google link for the site to be translated to English, as I click more and more into the site not everything is translated. I can see where this could be a hindrance for some consumers.

10. I forgot to add that I would like to see links to translate this site into other popular languages. This would make the site more appealing to international users. Also, I am very pleased with the experience overall and think it could be very user friendly with the implementation of a few improvements mentioned.

    Additionally, for some reason the bold typeface of the questions keeps deactivating when I post.  I have re-posted below for clarification.  I apologize, and hope it works this time.

    When you visit the website, can you perceive that LadenZeile is itself not an online shop?
    
    Initially I did think, from the layout, that this was simply an e-commerce store.  It only took a few seconds, however, to read the tagline “All Shops under one Roof”, to realize that LadenZeile is actually a shopping portal. The text above the search box and the “Shop of the Month” section also helped me realize, within seconds, that this was a portal, not a store.
    
    
    What do you think about the categories and how do you like the presentation of products and the filters?

    The categories appear very straightforward and provide an easy way to navigate to the item(s) you want.  I’m very fond of the horizontal dropdown menu and thought the use of the topsellers block within the menu was a good idea.  In Firefox 3.6, however, the CSS needs some work.  The price and shop name of the topsellers appear to be cut in half.  This should be an easy fix with the line-height property of that element.

    The front page needs a little work, in my opinion.  First, including categories that customers can already find in the horizontal dropdown menu under the feature slider is redundant.  I would rather see a “Top Categories” area or some indication that this is not just a repeat of the category links already available.

    I do like the Topsellers block with rotating images and the “Shop of the Month” area below that.  I would like to see a short description of the shop of the month, however.  Currently, the block just says “Otto” and I have no idea what Otto is.  A description might increase my interest.

    Also, the brands displayed below these blocks do not fill up the entire horizontal margin.  I think you may want to reconsider their placement.  Perhaps just a link to “Shop by Brand” would be more appropriate and mean less clutter on the homepage.  Less clutter is always important so that the user doesn’t feel overwhelmed.

    As for the filters, I did find some problems.  First, the “Sale” checkbox makes an error pop up in Firefox 3.6 (Firefox doesn’t know how to open this address, because the protocol (bnnjonnmwboby.2efuxyhtycfy.2exynechxylmwboby.2ddohayhmwbobyn.3fjlcwy) isn’t associated with any program.).  Sale items are still displayed, but the error should be corrected.  The error does not occur in Internet Explorer, but the horizontal navigation does not show up in version 6.0.

    I also noticed some redundancy in the search filters.  Topsellers, high price and low price show up twice on the page.  There are already so many filters for the customer to select that this redundancy may be overwhelming.  I would keep them in the left filter bar and remove them from above the product list.

    I liked being able to visually select which type of product I wanted on the left search filters.  This is a nice touch that I believe will make shopping easier for the user.

    One feature I did not see that is almost essential on sites with thousands of products is a compare feature.  You should be able to click a checkbox next to similar items, then click a “Compare These Products” button towards the top of the page in order to make a better purchasing decision with less effort.  Unless this is logistically impossible or extremely expensive, it’s a feature that should be taken into consideration.

    Finally, I thought the color and pattern filter options should be next to each other in the filter options.  That makes more sense to me than dividing them by the Looks and Material categories.  In my mind, it should be Looks, Material, Color and then Pattern.

    Is the page easy to operate? Are the navigation bars easy to identify?

    Yes, the navigation bars are very easy to identify.  More and more websites are going to the horizontal bar because it is so user friendly.

    I also very much liked that clicking on a product takes you straight to that product page at the site of the store where it is being sold.  On many shopping portals, you have to jump through numerous hurdles to get to the site where you can make the purchase.  The results also open in a new window or tab, which is desireable. I like this feature on LadenZeile.

    The only navigation feature I found confusing was the fact that I could not use filter options immediately after doing a search and there were no instructions that I had to select a category first. “‘Horse’ can be found in the following categories:” should be “‘Horse’ was found in the following categories.  Please select one to enable sorting.”

    How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
    
    The search feature is very easy to find at the top of the page.  I did notice that the horizontal navigation goes away in FireFox 3.6 on the search page when you hover over it.  I have replicated this bug three times.

    When you say “favourites list features” I am assuming you mean the place where you check “Save” at the bottom of each product listing.  These links did not seem to perform any action when I clicked on them. They did change from “Save” to “Pinned” on the product details page, however.

    After successfully saving a few products, I noticed my favourites pop up at the top of the page and I could click on the link above them to see a complete listing.  This is a nice feature, but I would like to see a popup tooltip on the save button for each product to explain it.  Otherwise, I might not think I was able to save my favorites in such an easy way.

    What features are missing or not implemented well enough?
    
    Again, I think the ability to compare products is probably the most important feature missing from the site. 

    Also, I did not see the option to login or create an account so I could save my favorites list for future visits.  I was extremely surprised that this wasn’t an option, or at least not one I could find. 

    Since I see Facebook “like” buttons all over the site, I would like to see this site integrated in a Facebook app so that customers could “Facebook Connect” to sign up for the site’s services and saving favorites.  They could also share their favorite lists on Facebook.  This would be a great way to spread the news about LadenZeile virally.

    Finally, I would like to be able to sort my favorites into different lists.  This would be an easy way to sort my personal wishlist from planned gift purchases for co-workers or friends.

    Also, I have a problem with the advertisements on the right sidebar.  They appear superfluous and interfere with the site’s design by putting everything off center.   Perhaps a horizontal ad bar between every 10 or so items in the product list would be a better solution.

11. · When you visit the website, can you perceive that LadenZeile is itself not an online shop?
    I think, LadenZeile.de appears to be a typical online store. After a while I did realize that is not an online shop, but not at first.

    · What do you think about the categories and how do you like the presentation of products and the filters?
    · I think there is a large variety, well filtered. It is easy to find the right category from the beginning. I like the very detailed and fine-tuned filter system.
    ·
    · Is the page easy to operate? Are the navigation bars easy to identify?
    · Very user-friendly – easy to shop on this site! I like the clear and detailed separation. The search fields function well. I tried different search criterias and it worked great.
    The only think that was not clear: I was in section “Mode” and selected “Sortierung: hohe Preise” – first thing that came up was a lawn mower – does not look right to me.

    · How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
    · I like the visual search, the top selling items, but I did not figure out the Favourite list features.
    ·
    · What features are missing or not implemented well enough?
    · Overall, I think it is a great shopping site.
    I speak German, but still tried the “Translations” – not everything got translated.
    That might be a little issue.

12. When visiting the site, can you tell that LadenZeile is itself not an online shop?
    Yes, however, I really had to look around the homepage to know this.  There was “410 shops” mentioned at the top of the page and then there was also what looked to be similar to a “disclaimer” at the bottom that explained the concept further.  Most users are not going to hunt around to find this out.  To a user coming to the site, I don’t think there is enough clarification.

    What do you think about the categories and how do you like the presentation of products and the filters?
    I think that the categories could be reorganized a bit differently.  The categories on top should be all the main products you can buy.  I am not sure why the middle of the page only showed a few (along with a breakdown within the category).

    The filters did not work as far as if you were viewing the site in English.  If I filtered on anylthing other than the default “best selling”, the system would not translate the pages.  For further clarification, if I wanted to sort by lowest price to highest, the web page was in German.  Not very helpful to an English speaking person.  Also when you click on an item’s description, it also was German.

    Was the page easy to operate?  Navigation bars easy to identify?
    Yes, I had no trouble with operating the pages, other than the ability to read the page (translation issue noted above).

    How do you like the visual search and favorites list features?  Are they easy to find and functioning properly?
    I did not know where the favorites were displayed on the web page.  I think that they could be the sketches to the left side of the screen once I was within a particular category.

    What features are missing or not implemented well enough?
    A complete English translation is missing on all pages as well as the final link to purchase (eBay or Amazon pages should also be in English).  The prices should be converted to US dollars if you are planning to provide access to the American market.

    It would also be helpful if, when using the Back button on the browser, for the system to go back to exactly where the user was and not display the page all the way to the top of the screen.

13.  
    When you visit the website, can you perceive that LadenZeile is itself not an online shop?
    When visiting this website, my perception was that it looked like an online shop.
    What do you think about the categories and how do you like the presentation of products and the filters?
    I think that the categories are excellent.  They are broken down into subcategories also which makes it easier to find what you are looking for.  It is also nice that you can search a desired price range so that you are not required to look at items that are not in your price range.
    Is the page easy to operate? Are the navigation bars easy to identify?
    It is very easy to operate.  The pages load quickly and there are pictures to help you understand the styles.  It is easy to identify the navigation bars.
    How do you like the visual search and favourites list features? Are they easy to find and functioning properly?

    I like the visual search and favourites list.  They are easy to find and they work just fine.
    What features are missing or not implemented well enough?

    Not everything converted to English when I clicked on the .  If I were to order I would not know how much it would be for somebody in the United States.  The sizes are not converted either.  Because of this, I would not even consider buying.

14. When you visit the website, can you perceive that LadenZeile is itself not an online shop?
    
    It is an online shop to visit, the only problem I had with this website that I had trouble clicking on the payment methods button, if I wanted to purchase something. The language is mostly in German. The only page I could translate in English were the first page of assorted clothing, shoes and other merchandise.

    What do you think about the categories and how do you like the presentation of products and the filters?
    I think the categories were very easy to navigate through and enough though the majority of the website pages where in German, I think the presentation of the products and filters where excellant.

    Is the page easy to operate? Are the navigation bars easy to identify?
    The pages were very easy to navigate and with the English translations of the products the bars were very easy as well. I had no problem with the navigation bars as far as navigation search for different apparels and other products. Some of the Germans words and phrases of certain products had English soundings to them.

    How do you like the visual search and favourites list features? Are they easy to find and functioning properly?
    Yes, I enjoyed the visual search and favourites list features very much. I also, enjoyed the way I could enlarge the product to show the larger size, which made the products more easy to view.

    What features are missing or not implemented well enough?
     The only problem that I would have if I were to order a product would be the translation of the German prices to the English prices. I do not understand German currency coversion into the English dollar amount. The German currency is very much different from our American currency system, unless you understand fluent German language.

15. When you visit the website, can you perceive that LadenZeile is itself not an online shop?

    Actually no. The website looks exactly like an online shop because there are too many brands and products on the front page. BUT the idea of having the number of shops on top is very productive. I would recommend either making it bigger, OR making a new front page that does not introduce so many products.

    What do you think about the categories and how do you like the presentation of products and the filters?

    I am very impressed with the catagories – Very professionally put and very smooth sliding regarding the pictures. The color is great and backround is fantastic.

    Is the page easy to operate? Are the navigation bars easy to identify?

    I think everything is self explainatory, all titles are clear and everything is neaigational. Very easy and smooth operation system

    How do you like the visual search and favourites list features? Are they easy to find and functioning properly?

    I think the site itself is very attractive and colorful. It atracted me as it looks very professional.  The visual search is big and attractive; I dont think anyone will miss it. But I am not sure where is the favourites? im not sure if it wasnt implemented yet or I just didnt see it?

    What features are missing or not implemented well enough?

    well the favourites button (unless i didnt see it). Secondly, Im not sure who is at fault but when translated to english, it didnt fully translate which will cause missunderstanding for english speakers. Maybe a word is misspelled and google couldnt translate it but making sure is very important.
    overall, the website is fantastic, very attractive, and good functionality. Just some minor fixing but overall perfect

16. I think…

17. When you visit the website, can you perceive that LadenZeile is itself not an online shop?  I can see that is it not an online shop.
    What do you think about the categories and how do you like the presentation of products and the filters?  I like the varieties that the site has.  The more catagories it has makes it look bigger alone.
    Is the page easy to operate? Are the navigation bars easy to identify?  The page is easy to operate and and navagation bars are easy to identify and find.
    How do you like the visual search and favourites list features? Are they easy to find and functioning properly?  I like the visual search and the favourite lists.  They are easy to find and they are functioning properly.
    What features are missing or not implemented well enough?  There are no features that are missing or not implemented.

18. $5 awarded to lnoe.

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