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January 16, 2011


ManEssentials – Stuff You’re Gonna Buy Anyway

Cash Award: 3 Feedback/Reviews Awarded $5 Each. No Awards Remaining. - startup featured on StartUpLift

A sock, shirt and underwear service for men.

Target Audience: Men 18-60 that are computer literate. Business professionals and typically more urban. Secondary market of women buying this for thier husband/boyfriend/son as a gift.
Website URL:

Feedback sought:

  • When looking at our site, do you understand what we do?
  • On the ‘build’ page – are the products easy to understand? If you’d like to see more info, what would you like to see?
  • Does the 3 step order process make sense? (It’s not a typical shopping cart checkout).
  • Everything we do is customizable (product, shipping frequency, styles and sizes), if we had set packages and frequency rates, would we become an easier purchase?
  • We get a fair amount of traffic but not a lot of purchases. What do you think would help us increase our conversion rate?
  • Would you use us? If so, why? If not, why not?
  • Are the prices too high?

About ManEssentials:

We sell socks, shirts and underwear to men all over the world on a subscription basis. Customers build what they want (style, size, quantity, etc.) and choose how often they want to receive them (monthly, quarterly, etc.). That’s it.

Cash Award: 3 Feedback/Reviews Awarded $5 Each. No Awards Remaining.


New submissions are closed. Requested number of feedback submissions have been received.