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October 18, 2011


Midtown Row – Discover and Shop the Best Specialty Brands

MidtownRow - Startup Featured on StartUpLift

Discover and buy from awesome specialty brands online.

Target Audience:
Foodies; early adopters; “green”, “sustainable,” and health-focused consumers.

Website URL:

Feedback sought:

  • Visit Spend no more than 5-10 seconds on the home page. What do you think the site is about?
  • What do you find bothersome? What do you like?
  • Are you encouraged to sign up for an account? If not, why?
  • How do you think the site compares to other similar sites/competitors like and
  • Please share any additional feedback/comments you may have.

About Midtown Row:

Midtown Row makes it easy for you to discover and buy from truly great specialty brands online. We never offer products “because we can.” We only partner with brands that are acclaimed and beloved in their communities (e.g., 4-5 stars and 500+ Yelp reviews, attention from national press, lines out the door) ones who have a singular focus: create the best stuff you’ve ever had. To date, we’ve partnered with dozens of these brands (many of whom have never sold online before) and offer their best products on Midtown Row.


New submissions are closed. Requested number of feedback submissions have been received.