MyUSACorporation.com – The Place To Start Your Business

29 thoughts on “MyUSACorporation.com – The Place To Start Your Business”

1. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   I think MyUSACorporation is about helping people (or a group of people) who have a business plan to set it in motion by giving them the tools to incorporate their business or form an LLC.
   Now go back to the site and comment on various elements of the site.
   I like the map of the US, and the colors used.  I also like the icons of accredited services (verisign trusted, satisfaction guaranteed, etc.)  These icons give your website credibility and makes me trust you more if I need to give over my credit card info.  Also, I like the testimonials posted on your homepage.  They also give your brand more credibility.  I like the social network integration with facebook, twitter, rss feeds, etc.  I like how you have posted your pricing up front ($39.00 + any state fees) – The user knows up front what you charge.  It appears that you have a lot of resources available and even a live chat functionability.  That is great.
   Does the site load fast for you?
   Yes.  The website did load fast for me.  I had no issues navigating around on your website.
   Visit one of the forms. What is your opinion on the way pricing options are organized?
   I clicked on start forming an S-Corporation.  Now here it took about 20 seconds to load.  Then brought up a map to select my state.  Step 1: Pricing.  I think the pricing is spelled out clearly and up-front without hidden fee.  For me to incorporate in Alabama, it would be a total of $417.00
   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to? What I like about your site is that you clearly spell out the cost, and there is no question about any hidden fees.  I am an accountant, and the factor that would keep me from doing it on your site is that I would prefer to go to an accountant who would do my regular business accounting to do the incorporating.  However, if I were to do the accounting myself – being an accountant – than I would seriously consider your site and forego the higher accounting services fees.
   What do you find bothersome? What do you like?
   After clicking around on your site, it did not find any functional or presentation problems.  I really like the abundance of information your site provides, and it shows that your brand is an expert on the subject.  You would not need to go anywhere else, because I think your site answers all the questions.
   How do you think the site compares to other similar sites/competitors?
   Ok.  I had to google up a competitor.  (www.incorporate.com) – To be honest, your site looks very similar to the competitor in terms of information that you offer and services.  I think this is a very hard question to answer if I have not personally done business with your competitors.  But I don’t think they have any competitive advantage over you.  Incorporate.com’s pages seemed to load slower when putting up the map of states, and I didn’t see where they list their pricing up front.  I like how you do this on your homepage.
   Please share any additional feedback/comments you might have.  I see you also have a price comparison guarantee and you will match any competitor’s prices.  I really think your site is doing a great job with the up-front pricing and price-match guarantee.  Even though your site is very similar to the competitor, the pricing makes you stand out better in my mind.  On the other site, I was wondering the whole time how much is it going to cost me.  I really think this gives you the edge.  I also like the fact that you accept Paypal, which a lot of online businesses don’t.  I think your brand and your website does a great job. 

2. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

   This site offers help in starting up your business in regards to paperwork, licenses, registrations and more. They also offer  information for those who are looking into starting up their own business, but that are still contemplating it.

   Now go back to the site and comment on various elements of the site.

   I love the look of this site. The colors are great and everything is in a simple to use format. Very thorough. You are upfront with the price and offer several methods of payment. You not only have a toll-free number, but chat assistance as well. Very good customer service options. People like that.
   Does the site load fast for you?

   The site loaded without a hitch. Right on target and fast.
   Visit one of the forms. What is your opinion on the way pricing options are organized?

   I like how you show the price comparisons between yourself and other companies. I think that is a good choice.

   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?

   I would choose to use your services because the fact that you have both types of customer service for guidance and everything is explained to well right on the site. The pricing seems to be lower as well.
   What do you find bothersome? What do you like?

   Honestly, I cannot say anything negative. It looks wonderful.
   How do you think the site compares to other similar sites/competitors?

   This site appears to offer more for your money. The prices appear to be lower with more information and greater customer service assistance.
   Please share any additional feedback/comments you might have.

   I really do not care for the name, as it sounds so generic, but other than that I cannot say anything negative…..you did a great job on this site.

3. Spend no more than 5-10 seconds on the home page. What do you think the site is about? Upon opening the website up and landing on the home page, I can immediately see that it is about starting up my business.  It is about incorporating, or forming an LLC.  The most interesting thing I can see is that not only the aforementioned items, I can also get my FEIN and Sales Tax Number.
   Now go back to the site and comment on various elements of the site. I proceeded to the Learning Center tab where I found excellent information on incorporation, including who should incorporate, the correct entity to form, as well as specialty information.  Virtually any information I could ask for in the help of incorporating my business.
   In the Online Resources for Business Tab, I could search even further for additional information I would need for my business start up, including a website, bank account and phone number information.
   The Terms of Use and Privacy Policy was understandable, even to the lay person.  Excellent information!
   Does the site load fast for you? Yes, the site loaded within seconds.  Each and every page opened without incident.
   Visit one of the forms. What is your opinion on the way pricing options are organized? I opened up the C-Corporation Form.  This page also opened within seconds for me.  I clicked on the state I wish to incorporate in and immediately the list of prices was displayed.   The organization of the pricing pages was completely perfect.  A running total is a great function to have at the bottom of the page.  The fact that the shipping was included in my total was amazing.
   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to? I think the fact that the website is so simple and easy to use would be my first attraction.  After reading the Terms of Use and the Privacy Policy I would be further prompted to incorporate with your service.  I find the ease of use and the total honesty in pricing to be very beneficial to me.   Shipping is also very fairly priced with no sudden surprises at the end of my order.   These facts would definitely make me choose your site to incorporate with.
   What do you find bothersome? What do you like? I do not really find anything about this site to be bothersome.  I like the clarity, I like the fact that I can Chat Live, I love the fact that you will start working on my order immediately upon checkout.
   How do you think the site compares to other similar sites/competitors? Because I have actually completed an incorporation in the past with another competitor, I can tell you this site appears to be much easier to understand.  I can find all the answers to my questions immediately, or I can ask to Chat Live if I experience any issues.
   I definitely would recommend the use of this website to my business associates.  I believe that it is something that would make the seemingly difficult process of incorporation and other legal issues, less complicated and stressful to the average person.
    

4. ·  Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   What I first went to the site, it was easy to figure out what it was about.  At the top of the page to incorporate or form an LLC and the fee.  So if I wanted to start a business, this site would be able to help me.
   ·  Now go back to the site and comment on various elements of the site.
   This site had all the information needed to make an informed decision on whether to utilize their services when starting up a business.  You have the Contact information, the about us, types of pymts that you take, testimonials and you even a number where you can call and talk with someone or just chat on line with an operator.
   ·  Does the site load fast for you?
   The site loaded pretty fast and I was able to move around with no issues.
   ·  Visit one of the forms. What is your opinion on the way pricing options are organized?
   I thought that the price was organized and they sound reasonable and you can pick and use the services you want to do.  Some of the services can be done on your own and that is up to the customer.    
   ·  Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?
   The first thing that would attract me is that all states are included, the colors complement each other, not too bold but not too dull.  I also like the fact that I can talk or chat with some if I have a question that I can’t find on the website.  I didn’t see anything that I disliked on the page.  Everything was well organized and could locate anything that I needed just by clicking a tab. 
   ·  What do you find bothersome? What do you like?
    Not sure if I am being too picky, but I would like to know who you are.  I see that you graduate from Harvard and the other from Technion, what are your names?  Sometimes is a personal touch that some people like to see. I do like how you take any form of payment, especially Paypal.  More and more people are using it and can be a safer way to pay instead of always using a credit card.  I also like how most of your services are ala cart.  I can pick the services I want or don’t want. 
   ·  How do you think the site compares to other similar sites/competitors?
   I do think that you are comparable with other sites as far the services you offer.  However, you do charge less than the other sites.  I will have to say that I am only familiar with legalzoom, and did not realize that there were a few other sites out there that offered these types of services.
   ·  Please share any additional feedback/comments you might have.
   I think you have a good business idea and keeping the costs down.  Good Luck

5. Feedback sought:

   Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   
   
   The site is about providing services to entrepenuers to incorporate their business and provide them with the necessary paperwork to do so.

   Now go back to the site and comment on various elements of the site.

   The site is set up well.  The links for all of the services are clear and concise allowing a visitor to check on a specific service. The map is a great idea to isolate your state immediately.

   Does the site load fast for you?

   Yes, it loads very fast.

   Visit one of the forms. What is your opinion on the way pricing options are organized?

   The price was stated clearly after the explanation of a particular entity.

   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?

   The site is attractive as it seems as if there is a good bit of information about the different types of incorporating.  Also, your prices seem competitive and I especially like the fact that you do not have to purchase unnecessary items. Without researching other sites of a similar nature, I can’t say that there is anything in particular about the site that would make me choose not to.

   What do you find bothersome? What do you like?
   
   
   The only facet that I feel is bothersome is the sheer amount of info on the home page.  It could be overwhelming to some.  There are many things I like.  The individual links to the forms, the price comparison, the ability to live chat, the social network links.

   How do you think the site compares to other similar sites/competitors?

   The site seems similar to others with the exception of the map.  I think that’s a great tool that can be used immediately on visiting a site.  You would not have to search the site to find info applicable to your state.         

   Please share any additional feedback/comments you might have.

   Overall, this is an attractive, informative site.  It seems very useful and to the point without much useless info.

6. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   After a quick visit of the site, my initial impressions are that it’s a site primarily about business registration. It certainly goes out of its way to push that as its primary purpose.

   Now go back to the site and comment on various elements of the site.
   I like the map in the middle to get started right away. The text below the map looks like it’s in need of some commas. THe site is organized pretty well, but I’d like to see the learning center higher on the page or made more prominent. To a person who’s trying to decide what to do in these situations, the faster and easier it is to find information and guidance, the better.
   Does the site load fast for you?

   The site loaded quickly. I had no problems in that area.

   Visit one of the forms. What is your opinion on the way pricing options are organized?
   The form looks solid enough, though I’m not a fan of boxes being already filled in.  I do like the help buttons.  They’re clear and easy to understand, and the text that pops up is informative yet comfortably worded.
   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?
   The price seems reasonable, and the immediate ability to break things down by state is appealing. It invites the user to start right away. On the other hand, as a cautious user the sheer volume of stuff in the menus can be a bit off-putting. For example, the all the menus are kind of distracting with everything on display. Looking at “All Our Services” looks confusing and overwhelming. It seems like there would be a menu that subdivides all these things into logical categories. At the least, the site should give some guidance in terms of the order things should be read. The arrangement of the menus has everything that should be in there, but it seems to assume that the customer already knows what he wants. This could turn me off a lot.

   What do you find bothersome? What do you like?
   As I’ve said, the sheer amount of content on the front page that isn’t really divided up is overwhelming. The “rushed” text in the middle doesn’t help, and it all just sort of runs together into some undecipherable mess to my uninformed eyes. I do like the map, and the banner across the top is clean, attractive, and informative without looking cluttered.

   How do you think the site compares to other similar sites/competitors?
   The site looks professional, but it seems to lack some ease of use that competitors emphasize. It kind of feels like the designer felt pressured to put everything on this one page instead of organizing things into subpages for easier digestion.
   Please share any additional feedback/comments you might have.
   When clicking through to a state on the map, there appears to be several big wastes of space. The state map in the upper right corner is just there and doesn’t really add anything. The “Incorporate in:” menu takes up entirely too much space for how much use it actually provides, and it forces the testimonials way down the page and produces a big awkward gap below the center content. If anybody wants to switch to another state, they could easily click on a single link that says “incorporate in another state” and go to a page that has the states listed (or back to the map image). An even smarter way would be with a pulldown menu or something of that nature. There’s just no reason to have a list of every state taking up space when I want to look at one.

7. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
   It seems pretty clear that this is a site which allows people to legally incorporate new businesses.
    
   Now go back to the site and comment on various elements of the site.
   First impression: This site is great!  I don’t say this lightly because most of the sites I see here at StartUpLift…well, they don’t seem quite ready to me.  But your site is very polished and professional.  It’s extremely well organized, and there’s a very good balance between copy and visual elements.  You provide multiple ways for visitors to find what they want (i.e., the sidebar links, the tabs at the top, the state map, etc.), and your site walks them through the selection process.  The colors and layout are appealing, too.
    
   Does the site load fast for you?
   Yes, it does.  No problems there.
    
   Visit one of the forms. What is your opinion on the way pricing options are organized?
   I actually visited two of the forms.  I tried “Form Corporation” and “Form an LLC.”  Honestly, I think the pricing structure is perfect just the way it is.  I really like that you explain the benefits of incorporating beforehand, which leads into the call to action.  Then the Pricing page itself provides a detailed list of options that the user can add “buffet style” to the total package.  I love that I can click on the question marks next to each option for a fuller explanation.  There are no hidden costs here, and I can pick and choose exactly which services fit my needs.  Love it!  Another thing I really appreciate is that I can see the total cost before I commit to giving you my contact and credit card info.  Plus, you even offer live service through phone or chat.  That’s becoming increasingly rare these days, and it really makes a positive difference.
    
   Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?
   Here’s what would convince me to place an order with you:
   1. Your comparison pricing with your major competitors is very favorable.
   2. You offer a convenient “buffet style” package so that I can pick and choose the services I want.
   3. You have live service in case I need additional help.
   To tell the truth, there’s nothing that would make me reluctant to place an order with you.  If I wanted to incorporate a business, there is a very good chance I would choose you!
    
   What do you find bothersome? What do you like?
   There’s absolutely nothing that I find bothersome about your site!
   And here’s what I particularly like about it:
   1. Your copy is really good.  A lot of the start-ups I see these days were clearly written by someone with second-rate English language skills.  This can be a big turn-off to American users.  Your site, however, was obviously written by a professional.  That inspires confidence on my end.
   2. You have a lot of articles that explain the incorporation process and help new business owners figure out what kind of corporation to form, what state to incorporate in, how to name a business, and so on.  This is really useful!
   3. You offer a full array of business start-up services.
   4. Your site is very easy to navigate.
    
   How do you think the site compares to other similar sites/competitors?
   I visited all four of your main competitors as listed on your site.  The fact that you provide the least expensive service is a big draw.  When you’re just starting a business, you don’t have a lot of extra cash to spend, so cost is always a major factor.  Here’s how I think your site stacks up against your competitors in other ways:
   1. InCorp–Home page is kind of plain.  I like your organization of information better.  Also, they don’t seem to have as many service options.
   2. Incorporate.com–I really like the structure of this site, but the informational resources you provide on your site are more complete. Plus, it doesn’t offer the “a la carte” packaging!
   3. LegalZoom.com–Not specifically for business start-ups, so information about that isn’t as readily available as it is on your site.  Also doesn’t seem to offer quite as many business services.
   4. BizFilings–Quite a lot of good, in-depth info on this site, but it’s a little less accessible than it is on your site (i.e., the visitor has to search for it a bit). Also, the substantially higher prices are a turn-off.  However, it does offer a lot of different services.
    
   Please share any additional feedback/comments you might have.
   I know you’re probably hoping for some new ideas and constructive criticism, but this is one of those rare times that I actually think your site is wonderful just as it is.  You could get started tomorrow without making any changes and do just fine.  If I was incorporating a business, I’d probably use your site.  I guess if I had any suggestions, I’d say that as time passes, you might consider expanding to offer even more services.  For instance, some of your competitors provide even more options for different kinds of incorporation and other business services that you’re not yet providing.  For instance, on BizFilings, you could also form an LP or LLP, and on InCorp you can register trademarks.
    
    
    
    
    

8. mikib,
   Thanks for your review, it has some really good points we can act upon.

9. ChuckChuck,
   Thanks for the input, few of the things you mentioned were on our “dilemma” list, so we will be using your feedback as confirmation.

10. greatfeedback4u,
    Thanks for reviewing our competitors to give us a cross-industry feedback, we appreciate that. Actually we are in business for over a year already, and we do expand our list of services, primarily based on the feedback we get from our clients. We have plans to offer more exotic services such as Series LLC, and we do target entrepreneurs who want to get well educated first.

11. $5 awarded to mikib.

12. $5 awarded to ChuckChuck.

13. $5 awarded to greatfeedback4u.

14. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

    The site appears to be a resource geared toward assisting others in forming their corporations.

    Now go back to the site and comment on various elements of the site.

    The site is not too plain or complex and includes a list of commonly asked inquiries.  I also like the map, which implies to potential patrons that the services are available in a vast of places.

    Does the site load fast for you?

    The site loaded quickly, probably due to lack of unnecessary videos and add ons, which is a plus for persons on the go.

    Visit one of the forms. What is your opinion on the way pricing options are organized?

    The filing fees for my state seemed appropriate but the order processing fee would make me think twice about placing an order (dependent on how urgently I wanted to get developments for my corporation underway).

    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?

    The to the point answers and quick processing would make me want to place an order, the processing fees would make me hesitate to do so.

    What do you find bothersome? What do you like?

    I like everything except for the price.

    How do you think the site compares to other similar sites/competitors?

    I am unsure; I am unaware of any similar businesses at the moment.

    Please share any additional feedback/comments you might have.

    For those like myself who are concerned about pricing, a comparison of the competition’s prices (if there is any) should be displayed as well as a pros and cons list of personally performing the services offered vs. placing an order for MyUSACorporation.

15. PGS28,
    You mentioned that the state fee seems appropriate but not the processing fee. Do you suggest this service should be offered free of charge? How do you know the price is not appropriate if you haven’t checked the competitors? As far as comparison with competition – have you noticed all the links begging to compare our prices to those of our competition?
    The idea behind leaving feedback is to actually put some time into checking what you give feedback to.
     

16. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about? The homepage conveys the idea of being a service oriented business.  The service being offered is already displayed on the initial page.

    Now go back to the site and comment on various elements of the site. You have put almost everything in the homepage.  It lacks excitement for the browser to move further. Maybe try to redesign your homepage.  Make it simple but catchy for the browser.  Just put name of the company and the services it offers.  The rationale or explanation of each topics should be hidden or keep into another subsection.

    Does the site load fast for you? Yes, there’s no difficulty in that matter.
    
    Visit one of the forms. What is your opinion on the way pricing options are organized? Pricing options are clearly illustrated, direct and organized.

    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to? Almost all necessary queries pertaining to the business being offered were already posted on the site.  Your on-line consultant is also a help for additional queries.  It could be easy for me to try your service offering.

    What do you find bothersome? What do you like? Your site is purely organized.  But need some redesigning.  Just put subsections in the explanations of each topic for a more vivid and awesome viewing.
    How do you think the site compares to other similar sites/competitors? Your site is genuine! All valuable information is readily available.

    Please share any additional feedback/comments you might have. Your site is client friendly. Just make necessary updates (if there’s any) from time to time. Live up to your promise of good service and decent price.

17. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about? The homepage seems a service oriented business but i didn’t really know what the site is about.
    Now go back to the site and comment on various elements of the site. I think that the homepage must be recreated because it has too many words that “scare” the user. The best things is use a fresh and more modern theme.
    Does the site load fast for you? Yes, is perfect in that matter.
    
    Visit one of the forms. What is your opinion on the way pricing options are organized? Pricing options are hidden and it took me a while to find them.
    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to? If i will looking for incorporate service, i’ll prefer to go to another site with a Better graphic, because the first chose that people see is the quality of the site. Your on-line consultant is also a help for additional queries.
    What do you find bothersome? What do you like? Your site is messy  and  need some redesigning.  Just use other theme that attract the users.
    How do you think the site compares to other similar sites/competitors? Your site is “simple”…too much simple and it need some redesigning to show all valuable information.
    Please share any additional feedback/comments you might have. Your site is client friendly. Make necessary updates as change theme and organize words.

18. pettenuti,
    You posted lots of criticism with no real suggestions. Words that “scare” people? Such as? – Site is messy? In what sense?
    Please be more specific. Thanks,

19. – Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
    It appears to be about incorporating a business by getting assistance through your site.
    – Now go back to the site and comment on various elements of the site.
    The layout, designs and use of colors is very nice and rather appealing.
    The menu on the left is fine except that “All Our Services” reads like something someone who was lacking in grammar skills would write.  In my opinion, it should either read as “All Of Our Services” or just “Our Services.”  Personally, I would go with “Our Services,” but that’s just me.
    The right side was fine. The only thing that bothered me was that you had a clickable map AND a state listing.  I would take out one or the other because having both overcrowds the page and clutters it up.
    The text is too light though.  Not everyone has perfect vision and light colors on a white background is hard for some folks to see.  You need dark colors so that everyone can see it without getting eyestrain.
    – Does the site load fast for you?
    I use Google Chrome and the site loaded rather quickly.
    – Visit one of the forms. What is your opinion on the way pricing options are organized?
    I like how you can customize your service to suit my needs.  Being able to pick & choose additional services is a really nice option to have.
    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?
    The price comparison option is a good incentive because it gives me the option of checking out other places like yours to see if I can get a better deal.  I also like that you have a site consultant that’s is available for any questions that may arise.
    There’s nothing on the site that would deter me from going elsewhere (unless the price comparison showed a better offer 🙂 ).
    What do you find bothersome? What do you like?

    As I mentioned before, the only real problem I had was with the lightness of the text.  It makes your site hard to read.  The “All Our Services” and Map/State listing aren’t even major issues … just an opinion.
    How do you think the site compares to other similar sites/competitors?
    The other sites were not as organized and either too busy, too cluttered or not user friendly.  Your site has all the information laid out in front of the visitor.  It’s a tad cluttered, but easy to use and navigate.
    Please share any additional feedback/comments you might have.
    Darkening the text would be a major help.  Like I said, light text on a white background is hard for some folks to read and if they can’t read the text, they will most likely go to another site where they can actually see what is on the screen.
    Other than the light text and the cluttered feel, your site is pretty decent.

20. When i go to your home page i immediately think “this is a place to get all the necessary forms/advice to start my corporation. If this is your goal, great job!

21. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?
    It appears to be a website where you can incorporate your business, anywhere within the 50 states
    Now go back to the site and comment on various elements of the site.
    This website was very easy to navigate for me. I had no problems finding incorporation requirements for individual states, and finding contact information, especially mailing address (my one suggestion, though, please include the mailing address and toll-free number at the bottom of each page that loads for easier access). I particularly don’t like it when a website excludes address information, so having this is reassuring.
    I found three misspellings of “business” under the “OUR SERVICES: SUMMARY” section – “Form Your Bussiness,” “Expand Your Bussiness” and “Modify Your Bussiness.” They need to be corrected immediately.
    Does the site load fast for you?
    Yes. I used Mozilla Firefox 3.6 and Internet Explorer 8 to open and explore the website. There were no issues with either browser.
    Visit one of the forms. What is your opinion on the way pricing options are organized?
    I visited the form for forming a LLC in Kansas, and liked how each of the items has an explanation when you hover your mouse over the item’s question mark. I’m sure that if the user still has questions, s/he can easily call the website’s customer service reps to clarify those. However, I would have also liked to see something in the form itself about “customer support.”
    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?
    First and foremost, legitimacy. I want to be assured that the company taking care of my incorporating knows what they are doing, and are fully complying with each state’s legal codes. I need to see that other business owners have used the company’s services successfully, and with no problems. I also want to feel that I am getting the most value out of my incorporation with this company (i.e., ongoing client support, education and access). I felt in going through your website that yes, I would place an order with you to incorporate.
    What do you find bothersome? What do you like?
    As I mentioned before, the typos bothered me. But I like the navigable, uncluttered website design. I dislike webpages that are too busy (whether through text or graphics). My only suggestion here is to darken the fonts on certain pages, such as the order forms, and to increase text size slightly, too.
    How do you think the site compares to other similar sites/competitors?
    In terms of pricing, yours and the other companies’ prices are comparable, give or take a few dollars, though I noticed BizFilings emphasizes their customer support as part of the pricing packages.
    My thoughts on other competitors:
    -BizFilings: Probably the most effective website in terms of marketing. They include plenty of testimonials, plus a step-by-step overview of how incorporation works.
    -MaxFilings: Their website was easy to read, though visually “flat,” and not particularly compelling.
    -Incorporate.com: Their free webinars for entrepreneurs intrigued me, and their format for providing a price quote on incorporation was detailed (similar to BizFiling’s). Perhaps MyUSACorporation.com can adopt that format for its order form? It just seems more visually “popping” and makes it easier for me to figure out what I’m paying for when placing my order.
    -MyNewCompany: Did only a cursory review, but didn’t like that I could not click through their pricing list when I used IE 8. That is very crucial for me!
    Please share any additional feedback/comments you might have.
    Adding an instant messenger or chat function on the site is a good idea. I sometimes don’t use the phone for some of my customer service needs, but utilize IM, and think it would be a good fit for this website.
    I would also add more client testimonials, and video or photos of those individuals providing them. They add a more human dimension to your company’s website, and reinforce legitimacy. I read the testimonials on the website, but would personally like to see these people’s faces, and hear their voices (and enthusiasm) so that I’m assured of your incorporation services.

22. Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

    I think this site offers help to people who want to start a business. I think it is a one stop shop to get your business started.

    Now go back to the site and comment on various elements of the site.

    I like the colors that you used. They go together and the site looks professional. I like how you list all the services that you provide on the left as well the map of the US. However, I think if you have the map, you don’t need to list the states further down the page. I think it makes the site look a little cluttered since we already have an option to pick the state.

    I like the about us section. It is very informative, but I would also like to see a FAQ. I think FAQ sections are important and tells potential clients more and answers any unanswered questions they might have.

    I like how when you go to LLC or any of the other options, that you explain what it is and why a person would want to use that option. I think that is a great idea because people don’t want to go to different sites to get all this information when they can get it on one site.

    Does the site load fast for you?

    The site does load fast for me. I do not have a problem with that.

    Visit one of the forms. What is your opinion on the way pricing options are organized?

    I checked out the form for the LLC in Arizona. I think it is organized very nicely, professionally, and easy to understand. I like how you have the option to add and take things off and I like how you explain why you would need it or what states need certain packages. I also think that it is good that you put if the option is optional or not. This helps show potential customers that you are not trying to rack up the bill.

    The way you set up the prices is very easy to follow along.

    Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?

    They thing that would attract me to place an order is the fact that you take care of all the paper work and the hard work that you need to set up a business or corporation.

    The start up cost might make me choose not to. It isn’t a lot but it is a lot of money to some people. They might not expect it to be that much to start up a business and that is just the paper work. Also, I never heard of this company so I would want to do some research to make sure it is a good company.

    What do you find bothersome? What do you like?

    I like the set up and all the information that you have. I think it might be good to put up your BBB score when you get one. I think that helps reassure customers.

    Again, I think a FAQ would be great to add.

    I like how you have a number to call. I think having a number to call is great and adds ease to the customer. People don’t want to just use an address or email.

    How do you think the site compares to other similar sites/competitors?

    I really like this site. I think you explain everything in a way everyone can understand. When someone can explain the process and everything in plain English, it helps.

    Please share any additional feedback/comments you might have.

    Great site!

23. * Visit MyUSACorporation.com. Spend no more than 5-10 seconds on the home page. What do you think the site is about?

    I would say that this website provides information and some kind of services to form an LLC. In the area above the folder I do not see any specific paragrapsh so I suspect that there is some kind of consultancy service.

    That impression is later confirmed when I read the paragraphs below the map.
    
    * Now go back to the site and comment on various elements of the site.

    What I see above the folder is the logo and the main navigation, the slogan “incorporate or form an LLC”, the tag, and part of the left services menu and most of the map of the US.

    I like the colors in general. The green at the top brings my attention to the slogan and the price tag.

    Moving down I see a “Learning Center” and “Price Comparison” which I find interesting.

    The text in the center is what I would expect: a description of what this site does.

    I also like to see that there’s a list of all the estates at the bottom. That makes the site more accesible.

    The client’s testimonials on the left make the page a bit too long.

    I also like to see the logos at the bottom because I know the security certificates applied and the payment systems.

    I’m not very interested on social media but I think that it is a must.

    * Does the site load fast for you?

    The site loads fast and with no problem at all.

    * Visit one of the forms. What is your opinion on the way pricing options are organized?
    I like the organization. Not knowing anything about how to form my own company, I do wonder what documentation I have to give and how I should deliver it to start my business.

    It is nice to see a link to live help that will assist me and answer these questions or any other.
    
    * Imagine you are looking for incorporation service. What in our site would attract you to place an order, and what would make you choose not to?

    I like the direct and clear descriptions, the fact that I can contact someone to answer my questions at the moment and the clear pricing.

    As a matter of fact, the pricing is so well explained that I get the impression that there’s no hidden cost and that everything is covered. That helps me know how much I will pay and control costs. When someone is starting a business that’s always something to think about.
    The only thing is that this site is a bit too similar to other sites with same goals. Still, being able to compare prices may do it for me.
    * What do you find bothersome? What do you like?

    The font is a bit too small but if I really had to change anything that would be the colors of the map. I think that a bit more contrast could help. They look a bit dull compared to the rest of the site where the colors slightly more brilliant and well coordinated.

    I would also use a darker shade of grey for the text in order to improve readibility.

    * How do you think the site compares to other similar sites/competitors?

    It is very similar to other sites that offer similar services. And, probably, if you don’t look the wording, it may be easily confused with some other.

    * Please share any additional feedback/comments you might have.

    The site is nice and correct and easy to navigate. It provides all the necessary information and the information is easy to reach. That’s the most important and I’m sure it will work well.

    I do wonder if there is any other way to organize this information. The central part does look a bit cluttered at moments and the font is a bit small. There is a lot of important and interesting information that needs to be read slowly.

    Pages seems to be a bit too long for easy reading.

    Even being able to expand/collapse bits of information may help.

    I’m not very fond of the dark background. Clearer backgrounds would help to give a sense of wide, clean space and make it feel not so cluttered. The real problem is the central area though.

    Something that can give the site the wow factor that will make it stand out. I’m looking into the design because the text and the information are clear and well explained

24. Misty,
    Thanks for the thorough review, we actually tried to squeeze All of Our Services but its too long. Will just do All Services or Our Services, need to think about that one.
    Point about the lightness of the text is taken. Thanks.

25. Nycnative,
    Great review, all points taken – Thanks!

26. You’re quite welcome. 🙂

27. $5 awarded to NYcnative.

28. $5 awarded to Misty.

29. Stands back from the koeyabrd in amazement! Thanks!

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