Skip to content

January 27, 2011


SockemToMe – Great Socks, No Fuss

3 Awards. $5 Each. No Awards Remaining. — StartUp Featured on StartUpLift

Subscription service that that delivers identical, matching socks to your door year-round.

Target Audience: Target market: Time-poor professional men. Secondary market: People (grilfriends, partners, daughters) buying the service as a gift.
Website URL:

Feedback sought:

  • Visit Spend no more than 5-10 seconds on the home page. What do you think the site is about?
  • Now go back to the site and comment on various elements of the site.
  • What do you find bothersome? What do you like?
  • Is the buying process straightforward?
  • Would you buy a trial (one-off sample) if given a $10 voucher? Why / why not?
  • Is the discount voucher process straightforward (use code ‘startuplift2011’)?
  • Rank the following in terms of what improvements would you most like to see, from the following:

  1. Improving payment mechanism, such as an alternative option to Paypal
  2. Differentiating product graphics on front page.
  3. Animation slideshows on front banner, or better graphical work.
  4. Better explanation of value proposition.
  5. Cheaper/different product offering.

  • Please share any additional feedback/comments you might have.

About SockEmToMe:

SockemToMe sells just one product – Men’s black business sock that is long lasting, comfortable, and easy to care for.

Customers simply choose how many pairs you want delivered over the year, along with the size that the need. A starter pack is then sent to their door shortly after, with regular ‘top ups’ throughout the year.

Here is why men should consider SockEmToMe:

  • No more odd socks…ever
  • No time wasted on looking through odd socks
  • No time wasted shopping
  • Tumble-dryable
  • Long wearing, comfortable socks

3 Awards. $5 Each. No Awards Remaining.


New submissions are closed. Requested number of feedback submissions have been received.