1. My first impression is that this looks like a site that either publishes or aggregates sports news stories. But other than that, I know nothing about how the site works at a glance. Â 2. I wanted to find out how the site works. For instance, is this a site where I can publish my own reviews of games? Is this a site that aggregates news from other sources? Can I fill out a profile and network with other sports fans? What exactly can I do on your site? I’m invited to create an account, but what would I do with it? I didn’t see any informational pages that would really explain that to me.Â Â 3. At this point, no. Your site hasn’t explained to me why I would want to create an account, subscribe, etc. What would I do with my account, subscription, etc.? Publish my own sports reviews? Upload photos? Just comment? However, because I’m reviewing the site, I’ll go ahead and sign up. Â Ok, after signing up, I see that I can indeed upload my own topics, photos, and videos, and there also seems to be a social networking component to the site.Â But none of this is explained beforehand so that I have an incentive to sign up. Â 4. I looked up “sports social networking” and initially found SportShouting.com and Sports Buddies. The first seemed more oriented toward sharing reviews and opinions on message boards and Twitter-style, although I saw that you could also upload videos. The second was more oriented toward finding friends with similar sports interests. Then I looked up “sports photos” and found a lot of sites that feature their own professional photos but none that really encourage members to post their photos or share their picks from other sites like Tumblr or Instagram. So, I don’t really see any sites that are all that similar to yours. However, you may notice that the two sites I named (SportShouting.com and Sports Buddies) take a moment to explain what the site is about and who it’s for on the home page. Â 5. It seems you may have a somewhat unique concept here. However, I think the downfall of SportzHype is that you don’t explain this unique selling point to visitors. When I landed on the page, I thought, “Yeah, a bunch of photos from games aggregated from different sites. Ok. I can find this anywhere.” It wasn’t until I signed up that I realized I could post and share my own photos and videos and network with other people. But the average visitor probably isn’t going to bother to sign up if they don’t understand this beforehand. So I suggest you look at sites like SportShouting.com and Sports Buddies and see how they use the home page to hook people in. They explain briefly what the site is all about and who it’s for. If you can do that, I think more visitors will be encouraged to become members.