Bluebird.fi is freeskiing webstore in Finland.
Target Audience: men in age group 15-45
Website URL: https://www.bluebird.fi/
No. of Feedback Providers Requested: 3
Feedback sought:
1) Look around the home page – what is your initial impression of what you see?
2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing?
3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)?
4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why?
5) Please share any additional feedback/comments you may have.
1) First impression of the site was that it is not English based as I saw some text in another language. After setting language to English i noticed that the Facebook link (i knew it was Facebook because of the logo) was still in Finnish. The layout of the site looked to basic and clustered. It wasn’t good on the eye due to to many different text fonts and the site didn’t look well organized. The navigation heading s are not clearly separated as I had a hard time determining if “Product offers” was together or “Products” and “offers” were separate links. From the homepage however, I was able to tell that the website for selling fashion items and clothes.
2) I tried to find sunglasses and i found one eventually. I was confused as when i clicked on sunglasses it showed me pictures of sunglasses which suggested that i could click on the the pictures but they were not click able.
3) No I am not encouraged to sign up as the site doesn’t look professional and is very static. An evidence of this is the add to cart button which is just a simple basic button without any style.
4) I compared bluebird to https://www.usoutdoor.com/ski-shop/ and would prefer usoutdoor as it has a more professional feel with good graphics and more categories.
5) The “frontpage” would be better called “homepage”
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1) Look around the home page – what is your initial impression of what you see?
My first impression is that the site is an online store that sell variety of items. The home page is very simple and straight forward, but the slideshows made me feel confused. It is mainly because the picture you displayed in the slideshows. There is 3 slides, first one is displaying something like free MP3 which it really makes me wonder what is that for, and the others did not really show it purpose on displaying it. Maybe it is a new site so you did not design something special on it yet. For suggestion, i think you can display some promotional item or hot deal of the day on the slides which it will change from a period of time. It also can be an announcement to let the visitors know if you have anything new added to your store. The layout of the site is too simple, it does not look professional. Mainly because the colour and the layout is too simple. Â You can have some contrast in colours and having some special effects on your navigation bar.Â
2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing?
I tried to look for T shirt, so i click on your search bar and type the word and press submit. It display a list of t shirt for me. In this case, i found what i am looking for which is a t shirt. The process is simple and easy which i don’t feel its confusing.Â
3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)?
No, but i will bookmark this website for me to search for items that i want and i can compare the prices with other site. The reason is that i can find other website like ebay, amazon, taobao and zalora that offer more options of items and i can find a best price over there. The main reason is that your site does not attractive enough. The layout design and also the price. Probably you have some items that are cheaps, you have to display it at the homepage. Like hot deal or today best deal/promotion. This is the only way you can attract people which is offering lower price than others.
4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why?
I will choose http://www.asos.com to compare with you. I would prefer asos because their site is much more professional and designed in a way that is more user friendly and attractive. Their search are more advanced which i can sort it by pricing so that i so see from low to highest.Â
5) Please share any additional feedback/comments you may have.
In this online store market, what people focus is pricing, which is lowest price and also free shipping. The buying procedure must be simple and easy which people can use Paypal or their VISA/Master card to make payment. It is even better if you support some online banking bank. Second is that the design of your website must be attractive and the search feature must be advanced that allow people to easily search the thing they want based on category, size, price. If you have these, it is consider as a professional online store.Â
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1) Look around the home page – what is your initial impression of what you see?
— Initial impression is that the website is a ecommerce website where one can buy electronic accessories and casual clothing and eyewear.
— Design is not that impressive and does not give the impression that this is a very credible site.
— hero image dynamic block needs better images and a more intuitive design template
2) Think of something you want to find on this website. Now try to find it. Did you find what you were looking for? Was anything confusing?
— I was looking for some oakleys on sale, but there are tshirts for sale not casual eye wear or items from any other category. — sales should have items from most all categories because as in the case of oaklye’s many other websites will offer a sale price on some items from this brand.
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3) Are you encouraged to (create a new account, subscribe, sign up for a free trial, etc.)? Can you tell us why (or why not)?
NO. this website is not designed in a way that gives it credibility and though the backend work is visible, the front end user interaction needs to be more intuitive and inviting.
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4) Go to search engine of your choice and find one other company that offers a similar service. Compare the two companies. Which on do you prefer? Why?
the usp or uniqueness of the website is not clearly evident. one can go to Amazon etc and get a better user experience and more choices and credibility than this site.
5) Please share any additional feedback/comments you may have.
as MVP (if this is an MVP) this is fine. the learning is to work on design aspects and make it more intuitive. work on a logo, tagline, hero dynamic block,  and nav bar that tell the user in 5 seconds what the website is about.