When I Work is a better way for businesses to manage shift-based work schedules using mobile apps, text messaging and the web.
Target Audience: Businesses that employ shift-based staff
Website URL: https://wheniwork.com
Feedback sought:
- Visit https://wheniwork.com. Spend no more than 10 seconds on the home page. Is it clear what we do and how you can try us out?
- Do you think it would be more effective to show a screenshot of our app rather than the photo of people?
- Are you encouraged to sign up for a free trial/free account? If not, why?
- Please share any additional feedback/comments you may have.
About When I Work:
We have reinvented employee scheduling with the launch of ‘When I Work,’ a staff scheduling software that helps businesses better manage shift-based work schedules. Employees and managers connect to the work schedule using the web, mobile apps, email and text messaging.
Our unique approach to software design disrupts an otherwise saturated market of complicated, hard-to-learn, half-baked scheduling tools. When I Work enters the market with a number of industry firsts that catapult traditional workforce scheduling into the era of Facebook and Twitter.
It is clear what the software is, and how to sign up, but not clear how the software works or what impact it will have on the staff. The web site I visited https://wheniwork.com is very busy and difficult to tell what is going on in the first 10 seconds. My eyes where drawn to the people holding the numbers and trying to figure out what those numbers meant. At first glance I thought they were holding simple mathematical problems and that the software was going to solve these simple problems for me. To answer the question of using people or screenshots I would like to see screenshots versus the photo of people because it would give me a better idea of what to expect from the software. If I were a manager I would rather not see the people, it’s distracting. After 10 seconds I was not encouraged to sign up because I do not have sufficient data as to what the software can do for productivity and how much it is going to cost me.
Within the first three seconds of looking at the page, my eyes were drawn to the box reading “Easy Employee Scheduling Software” which, combined with the pictures of people holding timeframes, made the service instantly recognizable for what it is. Â I immediately thought to myself, “Wow, that’s cool. Â I wish this had existed when I was in retail!”
I think the homepage is great. Â While the photo itself would not explain the service, the photo combined with the text – which is nicely juxtaposed to bring the eye to it after seeing the people – makes me remember creating schedules for a retail store – you’ve got a group of people and a group of shifts, and then you’ve got the puzzle to fit the two together and still take in to account having complete store coverage and employee preferences and abilities. Â Not to mention having all those employees come in or drop by while you’re working on said schedule to find out when they’re working!
If I still worked in retail, I would be exited to try out the service or refer the site to someone in a position to try it out, as it seems that it would help solve several problems that exist for creating a schedule for workers and dispersing the information to them.
Thanks so much for the feedback. I really appreciate you both taking the time. I’ll definitely reflect on this and consider it in our road map for the site/app. Thanks again! -Chad