WireframeSketcher – Wireframes & Mockups with Eclipse

15 thoughts on “WireframeSketcher – Wireframes & Mockups with Eclipse”

1. From the content of the home page, do you know what WireframeSketcher does and who it is for?
   The home page states very clearly that WireframeSketcher is software that enables users to make wireframes, mockups, and prototypes for various kinds of apps.  Now, do I know what wireframes and mockups are?  No.  But I’m guessing those terms refer to the beginning stages of app development, and I’m sure programmers would be familiar with them.
    
   Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   I easily found the Tour tab and clicked on it.  At this point, I was expecting a video and was surprised to discover screenshots instead.
    
   To be honest, it’s hard for me to evaluate how effective your tour is as a sales pitch because I’m not a programmer or developer, so a lot of the language is foreign to me, and I have nothing to compare your software to.  However, I can say that one of the first things that struck me about your Features page was that I had to scroll down…and keep scrolling…and keep scrolling…to discover the features.  I think it would be more effective if you listed all the main features above the fold and had each feature link to a more detailed description farther down the page.  That way, interested users could see all your selling points upfront.  The same applies to your Sample Mockups page.  I would prefer to see links at the top of the page that jump to each mockup so that I could choose the ones that interest me.  Another possibility would be to install a slideshow of your featured mockups.
    
   It took me a minute to realize that “screencasts” actually meant “tutorials.”  I wonder if this stuff should maybe be somewhere under Install or Support instead of Tour.  I decided to watch the Installation Guide as a sample.  This video had some problems loading–it kept stopping and starting–and the sound quality wasn’t too professional.  Also, if you’re marketing this to countries that speak English as a first language, you might want to hire a voiceover talent who also is a native English speaker.  However, I didn’t have any particular trouble understanding the installation process as described in the video.  The speed with which you went through the steps was perhaps a little fast, though.
    
   Finally, I visited Testimonials.  I liked that these linked to actual blog reviews.  When I see just a bunch of quotes and names, I never know whether the company is just fabricating them.  But you actually provide links to your reviewers so that I can verify that they’re real.  Nice work.
    
   Were you able to form a good idea about the product without downloading the trial?
   Again, it’s hard to say because I’m not an app developer so a lot of this is foreign to me.  Here are some of the main selling points I understood after taking your tour:
    
   –WireframeSketcher is powered by Eclipse.  It’s compatible with Windows, Mac, and Linux.
   –It can be used as a standalone app but also with numerous coding programs like Flash Builder, ColdFusion Builder, etc.
   –It has a lot of organizational features for keeping track of different mockups and wireframes.
   –It comes with over 45 widgets.
   –Users can access a Mockups Gallery for inspiration.
   –WireframeSketcher allows users to create prototypes of apps so that others can preview how they work.
   –WireframeSketcher is a fast, powerful tool.
   –Users can modify widgets in various ways.
   –WifreframeSketcher comes with all the standard features of a graphical editor, including undo/redo, zooming, panning, etc.
   –Users can add their own images.
   –WireframeSketcher comes with over 140 icons.
   –Users can create templates and other components that can be repeated in different screens.
   –It includes a storyboard editor.
   –Wireframes are saved in an open XML format.
   –The user can choose from many different fonts.
   –WireframeSketcher is compatible with something called SWT.
    
   You know, looking over that list I just made, I can see that your selling points aren’t organized all that intuitively.  For instance, early on, you talk about your widgets and icons, but you don’t talk about fonts until much later.  I would think that these are all similar features which should be grouped together.  Similarly, you talk about interactive prototypes toward the top of the list, but you don’t mention the full-screen presentation mode until near the bottom.  Again, these are two features which should probably be grouped together.  Bottom line: I think you need to go through your Features list and organize your presentation hierarchically with the most important related features first.
    
   Anyway, would all this info be enough to give a programmer a good sense of the software without downloading it?  I don’t know.  But if the points I mentioned above are the points you’re trying to communicate, then I’d say yes.
    
   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   Ok, I visited balsamiq.com.  So far, I like their site better.  On the home page, I think they present their tool in a way that’s quicker and more concise.  I also like that they have a video so I can watch a real-time demo of their product.  I think their Products page also does a better job of presenting their selling points concisely, although I’m not crazy about the way they’ve crammed those screenshots together on the right.  You might want to check out their Company page as a model for your About page because these people manage to present themselves in a way that’s both friendly and professional.  (They also tell me which credit cards they take and give me a phone number. ;))
    
   Please share any additional feedback/comments you might have.
   First things first: The homepage needs some help.  Let’s start with a minor point: Your logo has a tagline that reads, “wireframes and mockups with Eclipse.”  You should probably capitalize “wireframes” and “mockups” for a more professional look.  Your logo, however, is cute, and I wish it were a little bigger.  Moving along, I like what you have above the fold.  In fact, I like everything right down through the three main selling points–Mockup anything, Get results fast, and Collaborate effortlessly.  What I don’t like is what comes next.  The home page starts to look like a mess from here on down!  First of all, you don’t need another link to About.  You already have an About tab at the top. Second, you don’t need testimonials here on the home page.  It’s too much.  You have them elsewhere.  Third, I know you want bloggers to review your product, but you already have plenty of testimonials.  You don’t need that particular call to action on your home page.  Put that somewhere under About.  Fourth, if you consider “Fully integrated” another important selling point, then it shouldn’t be halfway down the page, isolated from the other main selling points.  If you have four main selling points, find a way to make them all fit in a row straight across above the fold.  Fifth, the list of programs you integrate with is ok but probably not necessary on the home page.
    
   We’ve already covered Tour, so I’m mostly going to skip that except to say that I think this tab should have a drop-down menu showing Features, Sample Mockups, Screencasts, and Testimonials.
    
   The Install page looks pretty straightforward to me, so no problems there.
    
   The Buy page is also not bad, but I’d suggest that you put a button that reads “Review and get a free license!” somewhere above the fold.  That’s a very nice deal, and right now it’s hidden at the bottom of the page.  One other question: Which credit cards do you accept?
    
   Blog looks nice.  No complaints there.
    
   The Support page: I like that you offer a user guide and that you  provide a contact email and support forum.  I do wish there was a phone number, too, though.  You’re asking users to shell out a hefty amount of cash, so the option of real-time support would be nice.  Another question: You mention here that you release a new version of your software every two weeks.  Wow!  It makes me wonder how I could possibly keep up with all the new developments!  I don’t think it would be very appealing to have to upload an entirely new version of your software every couple of weeks!  Or are you saying that these are just small patches or updates I’d have to add?  If I really had to download a completely new version of the software every few weeks, I’d probably prefer to find software that’s in the final stage of development from some other company.  And one more issue: When I clicked the FAQ, nothing happened.  It didn’t bring up an FAQ page.
    
   The Forum: It would be nice to see the forum organized into topical categories so that specific questions would be easier to find.
    
   Finally, the About page: You’ve adopted quite an informal style for this, which is ok if that’s what you’re trying to achieve, but just be aware that the tone it gives off is casual rather than professional.
    
   One more small point: You have a few spelling and grammatical errors here and there.  You might want to have a native English speaker proofread your site just to correct those small mistakes.
    
    
    

2. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?

   Well the emphasis is on Wireframes and Mockups with Eclipse, but that doesn’t mean much to me.  Target audience is designers and developers.
   Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   
   Taking the tour.  When you say it comes with 45+ widgets, is that what they are called?  I am an accountant and when someone says “widgets” it is a generic term that could mean anything.  If they are features or parameters, I think it would sound better than using widgets.  I don’t know the technical term in the designer/developer world but if there is a technical term, I would use that to sound more professional than the generic word widget.

   Were you able to form a good idea about the product without downloading the trial?
   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   Please share any additional feedback/comments you might have.

   Actionable suggestions:
   1. I found the testimonials after the tour and also in the bottom left quadrant of the homepage.  I would recommend making them a scrolling box that takes up a smaller space on the homepage, while still being able to read at least 4 of them.
   2. When you says Wireframe integrates seamlessly on your homepage and list them out, this doesn’t seem like you would want this on your homepage.  I would think someone would want to know the specifications if they are interested in your product.  Maybe this could be on a different page.  It takes up valuable space on homepage which should be reserved to sell your brand but not necessarily talk about the minute details at your front door.
   3. The 6 categores described on your homepage (which take up the right bottom quadrant and go across the middle) should not be so detailed.  At least not on your homepage.  If you feel you must list them, have a bulleted list of the topic headers, but not 6 paragraphs!  Too much information, you will overload the visitor.  How are you going to target a designer or developer if you don’t present a visually appealing homepage that says you are a pro and know what you are doing?  Homepage is for building and selling your brand and showing that you are the premium brand.  Need to cut down on your info under these 6 categories and align them in a visually appealing (symmetrical way).
   4. When I first land on your homepage, why do I have to scroll down before I am told what Wireframe is?  This should be higher on the page, and maybe accentuated more.  It is important to have this where people are landing and looking before they have to scroll down.  The heat map will show that the hottest place on your homepage is top left corner and immediately below.
   5. I think you should have a pricing tab and let users go there to see the prices rather than have it on your opening pic.  Trust me, if you have something high-quality and your brand looks premium, they will knock down your door and search for more.  By putting your price up front, you aren’t giving them the premium product first.  Pricing should be on Pricing tab page.
   6. I don’t often see a blog and a forum.  I typically see one or the other. 
   7. Under the “about” category on your homepage, it says you are a one-man software company.  Do you really want to brand your team as just one man?  Don’t you want room for expansion.  Saying there is only one person to your company kind of says that you don’t have unlimited resources to satisfy, because you are only one man.  I think you should think about not saying your company is only one man because I think it limits the premium you put on your brand. 

3. I visited Balsamiq.com and they seem comparable.  I would not say their site looks better than yours.  They have obvious glitches on their homepage and waste valuable space on their homepage.  I think that is why if you get your homepage in order, and brand yourself as more of a “premium” product, you will have an edge over balsamiq.  The homepage should tease the visitor in a way that makes them want to explore every tab of your site and display that you know your stuff better than the other guy.  That means you don’t over-describe your categories with paragraphs, because no one is going to remember that stuff.  Most people can only handle 5-9 things at a time.  Give your homepage a look that says you’ve got the hottest commodity, and you may not want to start out with a screen shot.  Is that the best pic for your brand?  Is there anything you can add that has a person working at a computer desk to get a project done?  Have your statement about what your software is higher (by your opening picture) and your selling points following.

4. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?
   It allows the user to create wireframes and mock-ups, leading to the development of softwares or websites. Quote from the website:
   “WireframeSketcher is a software tool that helps you quickly create wireframes, mockups and prototypes for desktop, web and mobile applications”
   I have no idea what wireframs and mockups are but I would take a guess that they are the skeleton of software, website, etc…
   The website is owned by Petru Severin.

   Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   
   
   I don’t really understand the technical words, but what I can say is that your “Tour” page is quite disappointing.
   I was expecting a slideshow or video not a boring html page with lots of graphics/screenshots in it. Sure, they always say that you should always a lot of graphics to captivate the reader’s attention, but there’s also such a thing as “too much of a good thing”, that’s the case here.
   So, considering the aesthetic, I would say No, it does not make me want to buy it.
   On the other hand, after reading everything, I would say that the software looks promising. Although it could be better if you got the benefits’ priorities right… For example, you put “fast and easy to use” in the fifth position, it should be among the top three!
   Other feedbacks on the layout will be discussed later.

   Were you able to form a good idea about the product without downloading the trial?
   
   
   Yes I actually did. I can so imagine the product to be have a friendly GUI with decent options. The screencasts fortified this idea and so yes, I can get a pretty good idea about the product without the trial.

   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   
   
   I reckon that Balsamiq.com is better than yours. Yours got a better aesthetic for the placement of the elements, but balsamiq got everything else… A good catchy setence:

   “Balsamiq is a small group of passionate
   individuals who believe work should be fun
   and that life is too short for bad software.”

   No blah blah, just go straight to the point: “Install Mockups” and video to support it. Good example with the mobile phone outlining the key features of balsamiq product.

   They used a better font that yours as well. To be honest, I don’t like the font you are using, it makes my eyes and head hurt for a reason.

   Your website got too many texts as well.

   But I prefer your style, it has a modern touch to it. While balsamiq is more “old-days” type. They did put any effort on their name  as well, I don’t like that. Your name should be well-presented, you did that. Well done.

   Please share any additional feedback/comments you might have.
   Starting from your homepage:
   I already said I did not like your font, it hurts the eye. Change it.
   The top bit is nice, but the graphic isn’t, it got too many lines in the picture, and that is what confuses the brain. I don’t know what I’m looking at.
   The “ticks” under “Wireframes and Mockups with Eclipse” should only have benefits in it, not features like “Create Wireframes and Mockups”. Easy and quick to use, is one of those benefits.
   The inverted triangle on top of the “Home button” looks stupid, and should be removed.
   As for the colour; White font on that blue does not work too well, you might try a darker colour, but that’s my personal taste.
   You need to resize the box that contains:

   “WireframeSketcher is a software tool that helps you quickly create wireframes, mockups and prototypes for desktop, web and mobile applications. It comes both as a plugin for your Eclipse-based IDE and a standalone application.”

   The last word “application” is half way out of the box. I’m using firefox. It could be put on top as well, just underneath your logo.

   Way too much texts/writings, I will never find the courage to read them all. Even worse is that they do not seem to be ordered. Present it better:

   Bigger icons
   Less text
   Change the positioning, eg: “WireframeSketcher integrates seamlessly with:”, should be either on top, with the most common/popular names only and then finish by saying “among others” or “and others”.

   [example]
   WireframeSketcher integrates seamlessly with:

   Aptana
   Flex Builder
   MyEclips

   and others!
   [/example]

   You could put “What our users say” on the side, one underneath each other, in one vertical line.

   I already explained on the “Tour Page”, remove graphics or decrease the size, or make it into a slideshow/video. Get your priorites right, the most important features/benefits on top. Get the headings into a bigger font or another colour to attract more attention to them. The pictures take too much attention !

   Get less boring pictures as well, change the background colour?

   The word “Features” on top take way too much space ! Decrease that.

   I thought that the arrows and words “features”, “sample makeups”, “screencasts”, “testimonials” were just the directories in which I am… Remove arrows and include a “button” for each of them. It will cause less confusion.

   The other pages are Okay. Just change the space of the title, way too big ! Titles mean”Tour”, “install”, “Buy”, “Blog”, “Support”, “Forum”, “About”. Space mean the blue big box !

   About should be “About Us”.

   The forum should be more forum-like. Maybe redirect the link to another site designed specially for the forum?

5. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?
   I don’t know what wireframe sketcher are, but i can guess that it’s an editor software that allow people to designing website with the picture in the home page. To improve this, i suggest that you make a clear and short description about what is wireframa and what can it do for us under the wireframes & mockup with eclipse title. To make it more attactive and professional, i suggest that you can make a slideshows or a simple video about how it works. The slideshow can show the steps of how it works. Or a short video about 30-60seconds to explain about what your site about and how it works. Make sure the video is short because people usually doesn’t have much patient on watching a long video.
   Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   For me no, why? Because at first i don’t know what a wireframe are, until i read the sample mockups. I think the wireframe explanation in the mockups should be at the features. I suggest that in the beginning of the tour, you can write the title of wireframe and mockup then state what is it about. The eclipse IDE i not sure what it is. Maybe im not professional in this aspect. Your text and the images doesn’t look attractive enough for me. I think u can add different background colors towards different aspect. For example: For the 45+ standard widgets area, you can put a blue background color, then for create reusable bits with components area you can use color like green. It looks attractive and it comfort for visitor for differentiating the different aspects. You can add the sample of changes that your software can make. Such as a normal website and after edit using your software website. The font background and the applications or button changes. Let people feel impress with your software and it will look more attractive. I also suggest that your feature, sample mockups, screencast and testimonials categories should be highlighted in other color or placed in a box to allow people to easily notice it.
   Were you able to form a good idea about the product without downloading the trial?
   If im get use to this aspect software, i think can. But if dont know about it, i never use any similar software like this then i might not. For me, i can imagine about how the product looks like it feature with the pictures and explanation you provide. If people have interested or think the software is useful they will definitely download the trial.
   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   im going to be straigh forward on this. Compare to balsamiq, your website looks more professional and comfort than their website. I found that their site have a feature that allow people to directly try their software which doesnt need to download. This is a very good feature to allow people try it and can attract more people to try it. What people want is convenient and easy to use.
   Please share any additional feedback/comments you might have
   In your homepage your top menu is a bit confusing. I suggest that u put a line or a box to separate each of the menu. example like Home | Tour | Install | etc. In this way, it looks more comfortable. For me, your home page is a bit complicated. People like simple website which is  easy to know what the site about and doesnt include many aspect in a page. People dont like wording. So i suggest that “what our users say” can be in a feedback page. In the feedback page. This make your home page look more simple and doesnt look complicated. you also can add a box which allow people to enter name and email and also their feedbacks or questions about the software. This can allow people directly enter any questions, it’s more convenient for the user. With the email you can keep connect with your visitors by sending any new update to them.

6. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?
   I must say that I am not familiar with your industry in the slightest. That being said your site seems to be tailored towards those with dealing with sketching creating, as you say, mockups and wireframes. Your site allows a person to get feedback and build software while using eclipse. You said exactly what you do  in a short and simple way, well done!
   Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   I must certainly that your tour really has alot of information loaded into it. I would have to say that my favorite part of tour would be the screencasts because it had a video which is interactive and it can rewound or fast forwarded. Until I read the Sample Mockups page I had know idea what it was, as I stated before. That information needs to be somewhere e
   Were you able to form a good idea about the product without downloading the trial?
   Yes I was able to understand the products. The information is very descriptive and with the addition of the screen shots you make it really easy to understand.
   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   Your site it much more professional looking in comparison to their site. They crtainly take advantage of adding a a web demo and video. The web demo is a great tool to quickly show off your sites features. Both of the sites homepage have alot of information so I say separate yourself and make yours look different all the way around.
   Please share any additional feedback/comments you might have.
   I think that you have way to much information on your homepage. It almost feels like your try to sell me on the homepage instead of letting your work speak for itself. You don’t need to have “about” information on the homepage when you have desingnated a tab for just that info. Most of the text listed on the homepage you have listed through out your tour. You should take advantage of some of the space my moving the tesimonials and some of the customers you have. Those are quick selling points that really attrack a person to use your site. With so much information of the front I myself got bogged down into thinking your site might to be complicated. I am not sure of how may testimonial you have you but I think that the section needs to be smaller. I would even consider using something that scrolls where people can press on a testimonial if they want to read the rest of it. That way you can add more testimonials and look as if people have alot to say about your company. When it comes to the customers you work with i would really change back the color of the logs that they already using instead of making them all black. You want your site to be visually appealing so again I would add back their original colors. I would also consider adding quick video on the homepage, agian it quick, interactive and easy to show off your site. I really enjoy the great shade of blue featured on your site and I would like to see more bold colors throughout your sites pages.

7. · Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?
   From the content you can tell what WireframeSketcher is about and who it is for. Its basic audience is for application designers and such.
   · Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   When I clicked on the “Take a Tour” button I was expecting for there to be a video. That little detail made me become uninterested in what this is about. If there were a video that explained the process and what WireframeSketcher is about and do step-by-step presentations of each part them it would me much more interesting. Without the video a lot of people would find the tour a bit of a turnoff toward the product.
   · Were you able to form a good idea about the product without downloading the trial?
   No, I was unable to form a good idea due to the fact that I don’t understand the whole concept of application development. Everything is still quite a bit unorganized and not wholly clear of what it is all about.
   · How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
   I find that balsamiq.com is much more appealing and seems much more organized compared to https://wireframesketcher.com. Balzamiq’s statement stands out a lot more and catches your eye when you first go onto the page. They are really straightforward and the site is far more organized with helps to make it easier to find things like their products on their site. They give you a video about their product and let you try it out as a demo, which I really like because it gives you a chance to see what the product is and gives you time to interact with that product. It even gives you a list of features, screenshots, and gives you a chance to see what you can build.
   · Please share any additional feedback/comments you might have.
   WireframeSketcher’s home page needs to become much more appealing and not hurt or confuse the brain any further than it already has. They need to add benefits of what the moke-up program can. The icons need to become much bigger than they are, they are much too small, which hurts my eyes and it would hurt anyone else’s that deals with vision problems. It would be nice if an “About Us” tab was added onto the website so that people can know about your past history and what you are all about.

8. From the content of the home page, do you know what WireframeSketcher does and who it is for? There’s an awful lot of content on the main page and the logo needs a more polished look. Minimize the amount of text on the home page. It is clear that you can create wireframes with this product.
   Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed? You should consider using soft upbeat music and perhaps having a woman present the video. I would consider purchasing if I was excited about using the software, however, I wasn’t very enthused listening to what sounded like a melancholy voice. The video was straight forward, but needs some pizzaz
   Were you able to form a good idea about the product without downloading the trial? I was able to understand the gist of the product. This product is for creating mockup presentation elements for your website or to share.
   How do you think the site/product compares to other similar sites/competitors like balsamiq.com? One thing that I liked with balsamiq was that their home page wasn’t to wordy. They also have a pretty cool button hovering over the video for easy purchasing. Your site’s template is better, because the color blue makes people use the creative side of their minds. That accounts for a lot in the creative sector. balsamiq’s logo needs work, as it is in no way appealing. balsamiq’s video was a little more animated, but could still could use some light upbeat soundscape in the background.
   Please share any additional feedback/comments you might have. Overall, the site looks web 2.0 and has potential. As a software company, there is a certain “bubbly” look that your logo must have that it’s currently lacking. The home page is a bit too wordy, so consider minimizing. The video could use a more upbeat tone and possibly a more commercialized presenter.

9. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?

   
   
   Were you able to form a good idea about the product without downloading the trial?
   
   Yes, I do have a better idea about the product, Wireframe Sketcher, without downloading the trial because the development of your website, https://wireframesketcher.com, presents a vast amount of material in well-thought out explanations, visual images and simple step by step video demonstrations in regard to this tool and its’ effectiveness.

   How do you think the site/product compares to other similar sites/competitors like balsamiq.com?

   When I compared your website with one of your competitors, balasamiq.com, my initial reaction was that I would prefer doing business with them simply because their product is not shoved into my face by listing its’ capabilities, then making me feel obligated by the statements, “try it now” or “take a tour”, which is a turnoff. Instead, balsamiq.com begins by sharing a photo of a group of people who look relaxed and briefly expresses their goal toward the betterment in bad software. The fact that the word “fun” is highlighted says it all. It brings comfort in knowing that I, the consumer, can browse, at my leisure, without feeling committed.
    

   Further, balsamiq.com has some catchy phrases on their initial web page such as, “People love us, and we love them back!” which grabbed my attention and caused me to ask myself, “why are they loved?” Quickly, I discovered their connection in social networking (e.g. Twitter) and positive feedback about their product, which is very important prior to purchasing a product.

   Last, but not least, even though I strongly feel that wireframesketcher.com has more of a professional looking website that will catch the attention of individuals, the tremendous amount of information the overcrowds the web page will not hold one’s interest for long. Balsamiq.com, in my opinion, does not have a very appealing site, but since it waste no time in getting to the point about its’ purpose regarding software, briefly highlighting some specifics of their product and following up with outstanding feedback without filling the web page with too much details, it makes it easier for individuals to have access to what their product is all about.
   
   Please share any additional feedback/comments you might have.
   Making a “first great impression” has been a popular motto for individuals wanting to hold the interest of another. Therefore, I strongly feel that this same motto can be applied when it comes to your website, in particularly, the home page. So, I would like to make a few suggestions, hoping that it will not only grab the attention of perspective customers but encourage them to buy your product, Wireframe Sketcher.

   First, the title of the web page should retain, WireframeSketcher and the links located at the top, right-hand side of the web page, beginning with “Home” and ending at “About” should be removed. The first link should be “About Us” instead of “Home” and followed by one other link, “Testimonials”. Here is an example of how the top of the site should look:
   WireframeSketcher———————————————————————About Us    Contact Us

   Second, the area within the blue box that contains checked off items should be removed and replaced with bulleted links, which reads as follows:
    
   What is Wireframe Sketcher
   Special Features
   Sample Mockups
   Screencasts
   Forum
    
   The two buttons, “Try it now” and “Take a tour” should be removed and with one button, “Install Now – Free Trial” – just below this button a link for “Contact Us”.
    
   Third, retain the video indicated at the right-hand side of the screen and remove the title, “Watch Intro Video” from the bottom of the sketching image, upwards toward the middle. Also, just below the blue box where the description of Wireframe Sketcher begins, eliminate the entire paragraph within the small tan area and create the section, “Blog”.
    
   Last, but not least, eliminate some of the materials within the white area and end the web page with just the blue streak without the words, “Product, Community and Contact”.
    
   One last thing, the “Screencasts” sound for the “Intro” is the best. The other videos that follow need readjustment to meet the same standard with quality sound that does not have any noise interference (e.g. the sound of wind blowing over the microphone), which is more evident in the SWT Spy screencast.
   
    
    
    

   Yes, as soon as I visited your website, I could tell from the content of the home page the purpose of WireframeSketcher. Immediately, in a glance without scrolling downward, just below a blue box that presents a choice between “Try it now” or “Take a tour”, begins a concise paragraph, which reveals WireframeSketcher to be a tool that will expedite the creation of “wireframes, mockups and prototypes” for desktops, the web and mobile applications.

   On the other hand, as easily as it was to detect what WireframeSketcher does, this was not the case when determining who this tool was for. The opening sentence in the paragraph that describes the tool, WireframeSketcher, reads, “WireframeSketcher is a software tool that helps you”, etc.  In my opinion, the word “you” in this context is vague. “You” does not pinpoint whom this tool can benefit. Instead, anyone who chances upon your home page without knowledge of what “wireframes, mockups and prototypes” are will not see the value of the WireframeSketcher tool. However, I strongly believe that the only individuals who will recognize who this tool benefits would be coders, writers, web designers and web developers, just to name a few, who are known to utilize such items as “wireframes, mockups and prototypes” to fulfill their work.

   But, if your goal is to reach a large audience of consumers, the use of the term “you” would defeat this purpose. 

   Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
   
   
   
   Initially, I was apprehensive about taking the tour because the web page started out by simply presenting the product, Wireframe Sketcher, as a creating tool but did not give any concrete evidence as to how this tool will prove beneficial if purchased. It was only after I took the tour and chose the “Testimonials” link, where the majority of the comments were positive that convinced me to follow through with the tour and view the preceding 3 categories, “Features, Sample Mockups and Screencasts”.

   With that being said I would suggest the removal of the “Testimonial” link from the “Take a tour” section and feature it on the initial web page, where I will discuss when responding to the “feeback/comments” area. My reason for this, in my opinion, is due to the fact that I believe most people usually prefer to review the comments of others and their experience in using a product in order to assist them in deciding if it is worth buying.

   In addition, once I began browsing the tour links I appreciated learning how easily it was to install Wireframe Sketcher and not only does it function as a “standalone” tool but interacts, effectively, with other applications such as Flash Builder, MyExclipse and Zend Studio.

   Overall, based upon the arrangement of well-sized images along with brief descriptions about the useful items associated with Wireframe Sketchers (shown in the “Features” link) and the display of videos (shown in the “Screencasts” link) that rapidly made their point about how effective this tool can be in creating wireframes it confirmed this product to be a valuable purchase.
   
    

10. Visit https://wireframesketcher.com. From the content of the home page, do you know what WireframeSketcher does and who it is for?

    Yes, as soon as I visited your website, I could tell from the content of the home page the purpose of WireframeSketcher. Immediately, in a glance, without scrolling downward, there is concise paragraph toward the middle of the web pabe, which reveals WireframeSketcher to be a tool that will expedite the creation of “wireframes, mockups and prototypes” for deskstops, the web and mobile applications. 

    On the other hand, as easily as it was to detect what WireframeSketcher does, this was not the case when determining who this tool was for. The opening sentence in the paragraph that describes WireframeSketcher, reads, “WireframeSketcher is a software tool that helps you”, etc. In my opinion, the word “you” within this text is vague. “You” does not pinpoint whom this tool can benefit. Individuals lacking knowlege of wireframes, mockups and prototypes will be loss. And if your goal is to reach a large audience of consumers, the use of the term “you” would defeat this purpose. 

    Try taking the tour and share your experience. Does the tour give you enough information to convince you to purchase the product? If not what can be added/changed?
    
    Initially, I was apprehensive about taking the tour because your website started out by simply presenting your product, WireframeSketcher, as a creative tool without providing concrete evidence as to how it would prove beneficial if purchased. It was only after I clicked upon the “Take a tour” button that I discovered a link  for “Testimonials”. Since the majority of the feedback was positive I decided to complete the tour.

    While browsing your site I found it to be relatively easy and moved around quickly. Also, the arrangement of well-sized images along with brief descriptions about the useful items associated with WireframeSketchers (shown in the “Features” link) and the display of videos (shown in the “Screencasts” link), which rapidly made their point in regard to this effective tool for creating wireframes, confirmed to me that this product is a valuable purchase.

    However, there is something I would change. In my opinion, the link for “Testimonials” should be placed on the home page. My experience, as a consumer, is when I have little knowledge about an item I wish to buy or shopping for something, the first time, I prefer to find out what other customers have to say. 

    Were you able to form a good idea about the product without downloading the trial?
    
    Yes, without downloading the trial, I was able to gain a better understanding about the product, WireframeSketcher, because the development of your website, https://wireframesketcher.com, presents a vast amount of material in well-thought out explanations, visual images and simple step by step video demonstrations in regard to the effectiveness of this tool.

    How do you think the site/product compares to other similar sites/competitors like balsamiq.com?
    
    When I compared your website with one of your competitors, balsamiq.com my initial reaction was that I would prefer doing business with them soley based upon their web page. Even though I strongly feel that wireframesketcher.com has more of a professional looking web page, there are a few things lacking, others are unnecessary and it is quite busy.

    For example, I noticed that you have a link, “About”. I feel that it would work to your advantage to eliminate the link, “About” at the top, right-hand side of the home page and find a section on the home page, name it “About Me” and that is where you would include your photo and a brief bio. Also, a good idea might be to place a link for “Testimonials” at the top, right-hand side of the home page in order to prevent potential buyers from scrolling downward to read “What Our Users Say”. Personally, I did not realize that this section existed until browsing for sometime. It is very important that consumers gain immediate access to feedback form others without much effort. Then, there are too many words and checks on the home page,  that is a turnoff.

    Balsamiq.com, in my opinion, does not have a very appealing site. However, since it waste no time getting to the point about the product, briefly highlights its’ specifics and follow ups with outstanding feedback while avoiding to fill the home page with too many details, I feel it makes it easier for individuals to have access to what their product is all about.

    Please share any additional feedback/comments you might have.
    
    The site of wireframesketcher.com will attract attention from potential buyers. However, the attention span will be concise due to the fact that the home page needs improvement.

11. $5 awarded to greatfeedback4u.

12. $5 awarded to zeke2100.

13. $5 awarded to H_game.

14. $5 awarded to Latasha.

15. $5 awarded to Diamond49.

Comments are closed.